B2B Consulting Firm: Inbound Lead Engine Setup

Challenge: Lead flow relied almost entirely on referrals; no predictable inbound pipeline.
What I did:

• Clarified ICP and core service offer
• Built a paid-ads lead funnel (Meta + landing page)
• Implemented lead routing and CRM automation
• Set up performance tracking and reporting
  Result:
• First qualified inbound leads within 30 days
• Created a scalable lead system independent of referrals
  Services used:
• Paid Ads · Funnel Design · CRM Automation · Analytics