I'm Joan Herlinger, a Senior Product & UX Designer focused on accessible, scalable design systems and intuitive user experiences. I have 10+ years of international experience across Paris, San Francisco, Sydney, and Brighton, and I love turning complex workflows into elegant products. I'm open to hands-on individual contributor roles, based in Paris and available for remote worldwide. I’m fluent in English and have French at B1.2.

Joan Herlinger

I'm Joan Herlinger, a Senior Product & UX Designer focused on accessible, scalable design systems and intuitive user experiences. I have 10+ years of international experience across Paris, San Francisco, Sydney, and Brighton, and I love turning complex workflows into elegant products. I'm open to hands-on individual contributor roles, based in Paris and available for remote worldwide. I’m fluent in English and have French at B1.2.

Available to hire

I’m Joan Herlinger, a Senior Product & UX Designer focused on accessible, scalable design systems and intuitive user experiences. I have 10+ years of international experience across Paris, San Francisco, Sydney, and Brighton, and I love turning complex workflows into elegant products.
I’m open to hands-on individual contributor roles, based in Paris and available for remote worldwide. I’m fluent in English and have French at B1.2.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
French
Intermediate

Work Experience

User Experience Design Director at Ogilvy Paris
January 1, 2019 - December 31, 2020
Led team of 5 UX/UI designers delivering e-commerce websites for Nestlé Dolce Gusto, Avène, and Accor. Redesigned Dolce Gusto e-commerce platform across 80 countries: 32% increase in sales in first month after launch; 18% reduction in cart abandonment; 29% reduction in time to purchase. Owned client relationships — presented strategy, ran feedback sessions, participated in pitches. Created scalable design systems serving international markets.
Lead Product Designer at Genius Within LLC
January 1, 2024 - Present
Redesigned psychometric assessment product, improving completion rate by 10%. Guided leadership on WCAG 2.2 accessibility compliance for B2B and B2C products. Designed and facilitated accessible UX workshops for internal and external clients, incorporating neurodiverse considerations. Partnered with product and development teams to ensure design consistency.
Lead Product/UX Designer at Joan Herlinger Design | Freelance
January 1, 2020 - Present
Recent projects include: integrated complex medical content into Sanofi Campus — a knowledge base for healthcare professionals and patients; Macif: delivered service design, research, and UX/UI for insurance platform using Agile and SAFe methodologies; Tarides: established user-centered design processes for early-stage tech startup, creating foundational design system.
Senior Product Designer at nwsurance
January 1, 2017 - December 31, 2018
Reduced auto insurance signup flow from 32 screens to 10. Created responsive designs, prototypes, illustrations, and icons. Mentored junior designers.
Principal UX Designer at Google.org
January 1, 2017 - December 31, 2017
Designed global booking platform for nonprofits to reserve event spaces across Google's worldwide office network. Led user research and stakeholder workshops to shape product direction. Mentored junior UX/UI designers.
UX Design Manager at Kaiser Permanente
January 1, 2016 - December 31, 2017
Coordinated team of 6 UX/UI designers building design system for iOS and Android apps serving 12+ million members. Established components, patterns, and guidelines across complex healthcare ecosystem with multiple user types. Ensured WCAG accessibility compliance — critical for medical applications; apps still in use today.
Senior UX/UI Designer at Babycenter
January 1, 2015 - December 31, 2016
Principal designer for 2 Agile teams, delivering products for the world’s leading platform for new and expectant parents. Created Baby Names Finder — a tool using Babycenter data and US Social Security records to help parents compare names. Designed responsive designs and illustrations for mobile and desktop across 10+ countries. Contributed to products serving 9+ million members worldwide.
Senior UX/UI Designer at IXyo yo earning
January 1, 2013 - December 31, 2014
Designed UX and visual systems for K-12 educational platform serving millions of students. Created illustrations for mathematical learning games. Developed sales and marketing infographics demonstrating student progress and topic mastery.

Education

Master of Arts (Illustration) at University of Falmouth
January 1, 2021 - January 1, 2023
Bachelor of Arts (Visual Arts) at University of New South Wales
January 11, 2030 - January 14, 2026
Professional Training at University of California, Berkeley
January 11, 2030 - January 14, 2026
Extended Learning at San Francisco State University
January 11, 2030 - January 14, 2026

Qualifications

WCAG 2.2 Accessibility Compliance
January 11, 2030 - January 14, 2026

Industry Experience

Software & Internet, Media & Entertainment, Healthcare, Education, Professional Services, Retail, Other