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Hi, I’m Joanna Ho—a strategic, performance-driven Marketing & Communications Specialist with 8+ years of experience developing, activating, and monitoring integrated consumer advertising campaigns across international and multi-stakeholder environments. I excel at destination-level storytelling, managing agency partnerships, and aligning diverse organizational goals to drive consumer engagement and brand authority. I’m highly proficient in leveraging digital analytics frameworks and web content management systems to optimize multi-channel campaigns and maximize conversion performance. I enjoy collaborating with cross-functional teams to translate insights into tangible, high-impact campaigns, and I continuously optimize initiatives through data-driven experimentation to deliver measurable business results.…Hi, I’m Joanna Ho—a strategic, performance-driven Marketing & Communications Specialist with 8+ years of experience developing, activating, and monitoring integrated consumer advertising campaigns across international and multi-stakeholder environments. I excel at destination-level storytelling, managing agency partnerships, and aligning diverse organizational goals to drive consumer engagement and brand authority. I’m highly proficient in leveraging digital analytics frameworks and web content management systems to optimize multi-channel campaigns and maximize conversion performance. I enjoy collaborating with cross-functional teams to translate insights into tangible, high-impact campaigns, and I continuously optimize initiatives through data-driven experimentation to deliver measurable business results.

Joanna Ho

Content Creator, Social Media Manager, Marketing Strategist, +6

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Hi, I’m Joanna Ho—a strategic, performance-driven Marketing & Communications Specialist with 8+ years of experience developing, activating, and monitoring integrated consumer advertising campaigns across international and multi-stakeholder environments. I excel at destination-level storytelling, managing agency partnerships, and aligning diverse organizational goals to drive consumer engagement and brand authority. I’m highly proficient in leveraging digital analytics frameworks and web content management systems to optimize multi-channel campaigns and maximize conversion performance. I enjoy collaborating with cross-functional teams to translate insights into tangible, high-impact campaigns, and I continuously optimize initiatives through data-driven experimentation to deliver measurable business results.…Hi, I’m Joanna Ho—a strategic, performance-driven Marketing & Communications Specialist with 8+ years of experience developing, activating, and monitoring integrated consumer advertising campaigns across international and multi-stakeholder environments. I excel at destination-level storytelling, managing agency partnerships, and aligning diverse organizational goals to drive consumer engagement and brand authority. I’m highly proficient in leveraging digital analytics frameworks and web content management systems to optimize multi-channel campaigns and maximize conversion performance. I enjoy collaborating with cross-functional teams to translate insights into tangible, high-impact campaigns, and I continuously optimize initiatives through data-driven experimentation to deliver measurable business results.

Available to hire

Hi, I’m Joanna Ho—a strategic, performance-driven Marketing & Communications Specialist with 8+ years of experience developing, activating, and monitoring integrated consumer advertising campaigns across international and multi-stakeholder environments. I excel at destination-level storytelling, managing agency partnerships, and aligning diverse organizational goals to drive consumer engagement and brand authority. I’m highly proficient in leveraging digital analytics frameworks and web content management systems to optimize multi-channel campaigns and maximize conversion performance.

I enjoy collaborating with cross-functional teams to translate insights into tangible, high-impact campaigns, and I continuously optimize initiatives through data-driven experimentation to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Independent Contractor

January 1, 2025 - Present

Managed and optimized Google Ads and Meta Ads campaigns for multiple clients, reducing customer acquisition cost from CAD 20 to CAD 6 through systematic testing of 15+ ad creative variations, bid strategy adjustments, and landing page optimization. Ensured accurate tracking and attribution tool implementation to resolve technical performance issues. Multi-Channel Activation: Oversaw digital campaigns across Meta and Google Ads networks, delivering content iterations that achieved a 30% digital conversion rate.

Assistant Marketing Manager at Nexlen

January 1, 2024 - January 1, 2025

Architected scalable digital workflows to synchronize cross-departmental editorial roadmaps with overarching brand sales objectives, ensuring 100% accuracy in consumer-facing B2B/B2C strategic storytelling. Mapped detailed consumer behavioral tracking metrics and data visualization systems to uncover stakeholder needs, automating tailored digital touchpoints across global channels.

Marketing Specialist at SwiftCore Tech

January 1, 2023 - January 1, 2024

UGC & Retention Architecture: Built and managed high-converting community engagement flows utilizing organic user-generated content (UGC) strategies to sustain long-term digital retention. Growth Hacking & App Performance: Executed comprehensive ASO strategies that boosted organic download rates to 30% while maintaining a CPI of CAD 2. Monitored campaign quality scores, click-through rates, and conversion metrics daily, making real-time adjustments to ad copy, extensions, and targeting to improve overall campaign efficiency.

PR and Marketing Manager at Twinkle Dance Company

January 1, 2021 - January 1, 2023

Spearheaded cross-platform content frameworks across Facebook and Instagram, synchronizing brand voice and driving digital event conversions and community enrollment. Managed a content creation team of 3; streamlined approval loops for high-frequency promotional launches. Leveraged web analytics to assess audience patterns and the effectiveness of digital channels, providing strategic recommendations to senior leadership.

Marketing and Communications Lead at Dream Impact

January 1, 2017 - January 1, 2020

Ecosystem Building: Managed high-impact community partnerships for 60+ member organizations, utilizing impact data to demonstrate social value to diverse stakeholders. Strategic Execution: Established brand authority by leveraging strategic storytelling to synchronize stakeholders and drive attendance-building for key industry moments. Integrated Campaign Design: Engineered multi-format content strategies and corporate narratives within the business events sector, establishing brand authority and driving high-volume attendance.