Joanna Wyka
Hi, I'm Joanna Wyka, a remote Social Media & Event Marketing Manager with 8+ years of experience helping B2B tech and SaaS brands grow visibility and engagement.
About
Hi, I’m Joanna Wyka, a remote Social Media & Event Marketing Manager with 8+ years of experience helping B2B tech and SaaS brands grow visibility and engagement. I create and execute social media strategies that build real communities and deliver measurable results across LinkedIn, Instagram, and TikTok.
I’ve also planned and managed 200+ events—from conferences and trade shows to webinars and partner activations—bringing brands and people together through experiences that support marketing and sales goals. I also represent and promote an AI-powered event management platform and provide consultations to startups on growing brand visibility through strategic event planning and social media marketing.
- 6 years' experience
- Joined November 2025
Skills· 32
Languages
- EnglishFluent
- PolishFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Telecommunications
- Other
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Work experience· 8 roles
Led end-to-end planning and execution of virtual and hybrid events; led cross-functional teams; provided real-time technical support during live events; scaled support operations; produced and promoted webinars and events; improved workflows and ROI.
Led end-to-end planning and execution of virtual and in-person events. Coordinated cross-functional teams and external vendors, managed sponsorships and budgets to maximize ROI, and produced webinars and live events. Built scalable event operations and collaborated with client and product teams to ensure alignment with goals and improved processes, elevating brand visibility globally.
Led end-to-end event marketing for a publishing platform for early-stage research. Managed sponsorships, vendors, and budgets to maximize brand visibility and event ROI. Led on-site execution, coordinating cross-functional teams and external vendors for smooth delivery. Produced and promoted webinars and virtual events, managing speakers, content, and audience engagement. Collaborated with marketing and sales to align event objectives, lead hand-off, and follow-up processes; developed multi-channel campaigns and tracked pipeline impact using KPIs.
Certifications and awards
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