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I'm a data-driven digital media professional with 6+ years of experience across multiple media agencies in Singapore, specializing in paid media activation and brand performance marketing. I excel at planning, executing, and optimizing campaigns across social and search channels, collaborating with account teams and senior planners to develop channel strategies aligned with client objectives. I also coordinate with creatives, publishers, and ad tech vendors to ensure timely launches and measurable impact across APAC and EMEA.…I'm a data-driven digital media professional with 6+ years of experience across multiple media agencies in Singapore, specializing in paid media activation and brand performance marketing. I excel at planning, executing, and optimizing campaigns across social and search channels, collaborating with account teams and senior planners to develop channel strategies aligned with client objectives. I also coordinate with creatives, publishers, and ad tech vendors to ensure timely launches and measurable impact across APAC and EMEA.

Joanne Liao

Performance Marketer, PPC Manager, ABM Marketer, +4

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I'm a data-driven digital media professional with 6+ years of experience across multiple media agencies in Singapore, specializing in paid media activation and brand performance marketing. I excel at planning, executing, and optimizing campaigns across social and search channels, collaborating with account teams and senior planners to develop channel strategies aligned with client objectives. I also coordinate with creatives, publishers, and ad tech vendors to ensure timely launches and measurable impact across APAC and EMEA.…I'm a data-driven digital media professional with 6+ years of experience across multiple media agencies in Singapore, specializing in paid media activation and brand performance marketing. I excel at planning, executing, and optimizing campaigns across social and search channels, collaborating with account teams and senior planners to develop channel strategies aligned with client objectives. I also coordinate with creatives, publishers, and ad tech vendors to ensure timely launches and measurable impact across APAC and EMEA.

Available to hire

I’m a data-driven digital media professional with 6+ years of experience across multiple media agencies in Singapore, specializing in paid media activation and brand performance marketing.

I excel at planning, executing, and optimizing campaigns across social and search channels, collaborating with account teams and senior planners to develop channel strategies aligned with client objectives. I also coordinate with creatives, publishers, and ad tech vendors to ensure timely launches and measurable impact across APAC and EMEA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Digital Media Activation & Performance Specialist at Various Media Agencies (APAC & EMEA)

May 1, 2025 - May 1, 2025

Led end-to-end campaign setup and activation across Social, Search, and Display platforms; managed campaign activation across multiple digital channels; collaborated with account teams and senior planners to develop multi-market strategies aligned with client objectives. Acted as day-to-day campaign contact, working closely with clients and account leads to address inquiries, resolve issues, and ensure smooth campaign delivery. Monitored live campaigns and supported optimization efforts by refining audience targeting, ad copy, and bid strategies in coordination with performance leads. Compiled and analyzed campaign data to identify trends and improvement areas, sharing actionable insights with internal teams to support ongoing performance enhancements. Drove cross-functional collaboration with creatives, publishers, and ad tech vendors to align deliverables with strategic and brand goals. Supported the execution of multi-market initiatives across APAC and EMEA.