João Afonso

PORTFOLIO FOR LUXURY CLOTHING BRAND ORVANI – APPAREL AND LOGO WITH A MINIMALIST STYLE

• Ad Designer
• Background Designer
• Brand Designer
• +2

A label design for a mountain-based brewery. The illustration features a flat, non-gradient style: a snow-capped mountain, a silhouette of a pine forest, and a colored band that shifts according to the beer style—allowing for the release of Lagers, Sours, or Imperial beers without needing to redesign the entire brand identity. The name uses a condensed, sans-serif typeface, chosen to remain legible within the 90 mm width of a label applied to a curved glass surface. I tested the readability at 40 cm—the typical viewing distance from a retail cooler. The final deliverables include artwork for 330 ml and 500 ml bottles, as well as cans; this includes the label layout with designated safety zones and a finalized color code, ready for the printing house.

• Ad Designer
• Background Designer
• Brand Designer
• +2

4 quadrants on kraft paper: a symbol (a geometric grain/leaf in terracotta) + the MIRRA logo in a serif typeface; a color palette with names and hex codes (Deep Espresso 2C1A14, Terracotta, Cream, Burnt Orange); 2 business cards—one brown with "SPECIALTY COFFEE ROASTERY" in gold, the other cream with "Sarah Jenkins, Founder"; below, two 250g kraft coffee bags labeled GUATEMALA and ETHIOPIA, a takeaway cup with a terracotta sleeve, a canister (for milk or creamer) with a black lid, and a brown paper bag marked "SEATTLE, WA." Cohesive and beautiful.

• Ad Designer
• Background Designer
• Brand Designer
• +2