I am João Lago, a senior software engineer and technical leader based in Berlin, Germany. With 15+ years of experience building and shipping web applications—ranging from interactive user-facing products to data-heavy analytics platforms and internal business tools—I excel at architecting cloud infrastructure, writing production-grade code, aligning technical decisions with business goals, and leading teams of up to 10 people. In recent roles I have owned end-to-end product lifecycles, driven CI/CD adoption, and fostered a culture of openness and collaboration. At Gruvi, I led engineering and data functions from 2020 to 2025, designing platforms that processed vast data sets and scaled client volume while maintaining lean, autonomous teams.

I am João Lago, a senior software engineer and technical leader based in Berlin, Germany. With 15+ years of experience building and shipping web applications—ranging from interactive user-facing products to data-heavy analytics platforms and internal business tools—I excel at architecting cloud infrastructure, writing production-grade code, aligning technical decisions with business goals, and leading teams of up to 10 people. In recent roles I have owned end-to-end product lifecycles, driven CI/CD adoption, and fostered a culture of openness and collaboration. At Gruvi, I led engineering and data functions from 2020 to 2025, designing platforms that processed vast data sets and scaled client volume while maintaining lean, autonomous teams.

Available to hire

I am João Lago, a senior software engineer and technical leader based in Berlin, Germany. With 15+ years of experience building and shipping web applications—ranging from interactive user-facing products to data-heavy analytics platforms and internal business tools—I excel at architecting cloud infrastructure, writing production-grade code, aligning technical decisions with business goals, and leading teams of up to 10 people.

In recent roles I have owned end-to-end product lifecycles, driven CI/CD adoption, and fostered a culture of openness and collaboration. At Gruvi, I led engineering and data functions from 2020 to 2025, designing platforms that processed vast data sets and scaled client volume while maintaining lean, autonomous teams.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Portuguese
Fluent
German
Intermediate

Work Experience

Lead Engineer at Gruvi
January 1, 2020 - June 30, 2025
Led engineering and data functions end-to-end: architecture, delivery, hiring, and vendor management for a platform serving hundreds of cinema distributors and chains across multiple countries. Designed and built Houston, a campaign management and estimation platform processing 8 years of data across 8 advertising platforms, increasing the productivity of ad operations, account management, and sales teams by about 300%, enabling them to scale client volume without growing headcount. Created a Data Analytics function and guided the build-out of Gruvi’s data warehouse, aggregating data from advertising platforms plus external sources (box office, weather, imdb) via ETL/ELT pipelines (Cloud Functions, BigQuery, dbt) into client-facing dashboards. Drove CI/CD adoption, oversaw infrastructure migrations, and championed internal tools like Notion that became central to company-wide operations. Operated as a hands-on technical contributor throughout, fostering an open and collaborative engi
Lead Engineer at Gruvi
January 1, 2016 - January 1, 2020
Owned development of Gruvi’s most critical systems: a CMS powering landing pages with thousands of monthly users, campaign reporting dashboards used by 100+ corporate clients, audience research tools, and cinema partner integrations. Architected the initial data warehouse under a €500K EU-funded grant — designed extraction and transformation pipelines aggregating disparate sources into performant dashboards. Led GDPR compliance across all technical systems and served as the primary technical resource for non-engineering teams.
Software Engineer at Gruvi
January 1, 2012 - January 1, 2016
Built and iterated on Gruvi’s Content Management System and integrated their third-party platform APIs into the company’s early reporting infrastructure.
Software Engineer at GEMA Digital
January 1, 2010 - January 1, 2012
Developed interactive touchscreen applications and web projects for enterprise clients.

Education

M.Eng. in Informatics and Computer Engineering at Faculdade de Engenharia da Universidade do Porto (FEUP)
January 11, 2030 - April 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Software & Internet, Media & Entertainment, Professional Services