Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I am a freelance senior visual designer focused on creating cohesive visual identities, digital experiences, and marketing assets for global clients. I work across branding, UI/UX, editorial design, social media assets, presentation decks, and print materials, helping brands communicate with clarity and personality. With a track record of delivering compelling design solutions for diverse industries, I collaborate closely with clients to build strong brand systems, engaging user experiences, and polished communications that enhance visibility and impact.

João Pascoal

Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ I am a freelance senior visual designer focused on creating cohesive visual identities, digital experiences, and marketing assets for global clients. I work across branding, UI/UX, editorial design, social media assets, presentation decks, and print materials, helping brands communicate with clarity and personality. With a track record of delivering compelling design solutions for diverse industries, I collaborate closely with clients to build strong brand systems, engaging user experiences, and polished communications that enhance visibility and impact.

Available to hire

Portfolio: Website not available. Sign in: https://www.twine.net/signup

I am a freelance senior visual designer focused on creating cohesive visual identities, digital experiences, and marketing assets for global clients. I work across branding, UI/UX, editorial design, social media assets, presentation decks, and print materials, helping brands communicate with clarity and personality.

With a track record of delivering compelling design solutions for diverse industries, I collaborate closely with clients to build strong brand systems, engaging user experiences, and polished communications that enhance visibility and impact.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Freelance Senior Visual Designer at Formas Do Possível Studio
January 1, 2019 - Present
Specializes in creating visual identities, digital experiences, and marketing assets for global clients; branding, UI/UX, editorial design, social media assets, presentation decks, and print materials.
Lead Designer
January 1, 2019 - October 17, 2025
Led design for print and digital projects across industries, developing brand identities, editorial design, web assets, and marketing materials to enhance communication strategies.
Graphic Designer at Verlag Dashöfer Publishing Group
December 31, 2007 - October 17, 2025
Designed editorial layouts, marketing materials, and digital content for business and technical publications.

Education

Bachelor's in Graphic Design & Communication at University of Lisbon – Faculty of Fine Arts
January 11, 2030 - January 1, 2005
Bachelor’s in Graphic Design & Communication at University of Lisbon – Faculty of Fine Arts
January 11, 2030 - January 1, 2005

Qualifications

AI for Designers
March 1, 2025 - March 31, 2025
Certificate achieved at the IDF - Interaction Design Foundation

Industry Experience

Media & Entertainment, Education, Software & Internet, Financial Services, Healthcare, Energy & Utilities, Professional Services
    uniE621 IJPN Status Report
    At a time when the world has never been so interconnected and reactive, new digital challenges threaten the future and safety of cross-border internet. The Internet & Jurisdiction Global Status Report is the world's first publication created for policy makers in the field of internet jurisdiction, combining detailed research with global data collection and infographics. Potfolio link: https://www.twine.net/signin
    uniE621 The University of Tulsa
    While working for the University of Tulsa, a Top 100 private research institution, I played a pivotal role in shaping its visual communication strategy. As part of the university’s marketing team, I led the design of TU’s flagship magazine—the institution’s primary face to the outside world—ensuring a compelling and cohesive editorial presence. I also developed a wide range of print and digital assets, including brochures for undergraduate and graduate programs, swag marketing items, and promotional materials that enhanced brand awareness. My work helped strengthen the university’s visual identity across multiple platforms, effectively engaging prospective students, faculty, and the broader TU community. Portfolio link: https://www.twine.net/signin
    uniE621 Lynkwell Marketing Collateral
    At Lynkwell, a leading company in EV charging infrastructure, I collaborated closely with the marketing and product teams to elevate their brand through clear, consistent, and visually engaging design. My work included the creation of digital and print assets such as brochures, product one-pagers, pitch decks, social media layouts and infographics, as well as event materials. I focused on aligning every visual element with Lynkwell’s innovative and future-forward identity, helping to strengthen brand recognition and support business development efforts. Potfolio link: https://www.twine.net/signin
    uniE621 Cloudmbility - Brand and Marketing Collateral
    Cloudmobility is a special purpose cloud for mobility and transportation, a completely new approach in an industry where the future will be driven by technology, data and speed. As communication designer for the project, my role is to develop content for social media and collateral materials such as pitch presentations, infographics, key visuals or article illustrations. Porttfolio link: https://www.twine.net/signin