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Engineer with 15 years building products across companies like TripAdvisor, Sky, and Deloitte, plus startups and small/mid-size businesses. I specialize in growth engineering, product development, AI integration and technical strategy. I focus on engineering work that directly impacts the business. Available for: - Hands-on engineering (architecture/design, implementation, technical leadership) - Consulting/advisory (growth strategy, technical direction, team scaling, product-led growth, SEO) - Fractional leadership roles Open to part-time and project-based work (2-3 days/week or defined engagements). Focus areas: Growth engineering, product-led development, AI applications, SEO, Strategy Tech: Python, Typescript, Javascript, Java, C#, Kotlin, React, Node.js, SQL…Engineer with 15 years building products across companies like TripAdvisor, Sky, and Deloitte, plus startups and small/mid-size businesses. I specialize in growth engineering, product development, AI integration and technical strategy. I focus on engineering work that directly impacts the business. Available for: - Hands-on engineering (architecture/design, implementation, technical leadership) - Consulting/advisory (growth strategy, technical direction, team scaling, product-led growth, SEO) - Fractional leadership roles Open to part-time and project-based work (2-3 days/week or defined engagements). Focus areas: Growth engineering, product-led development, AI applications, SEO, Strategy Tech: Python, Typescript, Javascript, Java, C#, Kotlin, React, Node.js, SQL

Joao Ruivo Santos

Full Stack Developer, Back-End Developer, AI Engineer, +6

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Engineer with 15 years building products across companies like TripAdvisor, Sky, and Deloitte, plus startups and small/mid-size businesses. I specialize in growth engineering, product development, AI integration and technical strategy. I focus on engineering work that directly impacts the business. Available for: - Hands-on engineering (architecture/design, implementation, technical leadership) - Consulting/advisory (growth strategy, technical direction, team scaling, product-led growth, SEO) - Fractional leadership roles Open to part-time and project-based work (2-3 days/week or defined engagements). Focus areas: Growth engineering, product-led development, AI applications, SEO, Strategy Tech: Python, Typescript, Javascript, Java, C#, Kotlin, React, Node.js, SQL…Engineer with 15 years building products across companies like TripAdvisor, Sky, and Deloitte, plus startups and small/mid-size businesses. I specialize in growth engineering, product development, AI integration and technical strategy. I focus on engineering work that directly impacts the business. Available for: - Hands-on engineering (architecture/design, implementation, technical leadership) - Consulting/advisory (growth strategy, technical direction, team scaling, product-led growth, SEO) - Fractional leadership roles Open to part-time and project-based work (2-3 days/week or defined engagements). Focus areas: Growth engineering, product-led development, AI applications, SEO, Strategy Tech: Python, Typescript, Javascript, Java, C#, Kotlin, React, Node.js, SQL

Available to hire

Engineer with 15 years building products across companies like TripAdvisor, Sky, and Deloitte, plus startups and small/mid-size businesses.

I specialize in growth engineering, product development, AI integration and technical strategy. I focus on engineering work that directly impacts the business.

Available for:

Hands-on engineering (architecture/design, implementation, technical leadership)
Consulting/advisory (growth strategy, technical direction, team scaling, product-led growth, SEO)
Fractional leadership roles

Open to part-time and project-based work (2-3 days/week or defined engagements).

Focus areas: Growth engineering, product-led development, AI applications, SEO, Strategy
Tech: Python, Typescript, Javascript, Java, C#, Kotlin, React, Node.js, SQL

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

Principal Software Engineer (Growth) at Tripadvisor

April 1, 2021 - Present

Part of the cross-functional SEO (Marketing & Growth) team, focused on building site features, experimentation and monitoring traffic/conversion with the goal of increasing user acquisition, engagement and revenue. Hybrid role balancing Product, Engineering and Growth. Conducting research, ideation and leveraging Tripadvisor tech stack to build product features in a full-stack approach (data, backend, frontend), targeting key business results, validated through data and experimentation techniques. Took ownership of the product and tech roadmap for a set of important hotel list pages, representing ~$25M+ in annual revenue, efforts led to +10% YoY gains in annual traffic and revenue. Delivered the biggest UI/UX update to TripAdvisor hotels list page in 4+ years, resulting in content and user engagement improvements that led to a ~1 rank position gain on Google, leading to an estimated $2.5M monetized revenue win. Delivered a new hotels sorting algorithm aimed at enhancing relevance and a

Senior Software Engineer / Tech Lead at Sky Media & Entertainment

February 1, 2014 - September 1, 2020

Designed and developed high-availability microservices for Sky’s OTT streaming platforms (NOW TV, Peacock), supporting millions of users globally and completing product launches in 6 different countries. Delivered high-availability and scalable solutions for payments, hardware activation, customer notifications, and third-party integrations. Promoted to Tech Lead, overseeing a development team, mentoring, and acting as Scrum Master. Led the backend development of Sky Store’s key components, including catalog, orders, payments, video playback, DRM, user accounts, and third-party integrations.

Consultant at Deloitte Consulting - Financial Services

June 1, 2012 - January 31, 2014

Technical design and development for a digital transformation project at a multinational insurance company based in Copenhagen, Denmark, with the main goal of replacing core systems and introducing new insurance products.

Software Developer at Viatecla (Software Services - Media & Travel)

November 1, 2010 - May 31, 2012

Joined Viatecla to develop B2C travel web applications for search and booking flights, hotels, vacation packages and car rentals. Participated in the development and maintenance of several high-traffic websites.

Software Developer at EAD (Educação a Distância)

October 1, 2009 - November 30, 2010

First job, joined the IT department of EAD, Portuguese market leader on Document Management. Developed an intranet website and several internal web applications for logistics and warehouse management; contributed to a large SaaS document management platform for a client bank.