Available to hire
I’m João, a creative leader and graphic designer with 24 years of experience shaping brand identities, integrated campaigns, and design systems across Brazil, Japan, and the US. I’ve delivered identity and campaign work for 170+ clients, led creative teams of up to 42 people, and consistently focus on strong typography, composition, and craft—because the details are where brands earn trust.
Alongside brand work, I’ve extended my design thinking into digital product design: I designed for 20M+ users at Yahoo! JAPAN and led UX for a healthcare platform at CellCore Biosciences. Today I’m building and leading as Founder & Creative Director at UNTITL’D CREATIVE, combining strategy and hands-on execution to create clear, reusable, and high-quality systems from concept to delivery.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Japanese
Beginner
Work Experience
Founder & Creative Director at UNTITL'D CREATIVE
June 1, 2026 - PresentCo-founded a boutique design studio with four partners and leads creative direction end-to-end while staying hands-on in design work across brand and digital deliverables.
Design Director at Sons Design
March 1, 2026 - July 31, 2026Led creative direction for branding, visual identity, and campaign work for US and international clients, from concept through final delivery; directed and mentored a multidisciplinary team of 15 and presented creative strategy directly to clients.
Design Director at Sons Design — Remote (US)
March 1, 2026 - PresentDirected brand identity, campaign, and digital design work across 150+ projects for US and international clients. Led a creative team of 15 across branding and digital design deliverables. Grew client revenue by 21% through improved creative direction, positioning, and delivery quality. Raised client retention from 75% to 92.5% by strengthening creative quality and account relationships.
CEO & Design Director at Sons Design
March 1, 2026 - PresentLidero a direção criativa e a visão de uma agência orientada a resultados, entregando branding, identidade e campanhas para clientes nos EUA e no exterior. Responsável pelo crescimento, operação e posicionamento de mercado, liderando times criativos multidisciplinares e mantendo uma filosofia de design centrada em clareza de marca, ofício e conexão humana. Até o momento, mais de 150 projetos concluídos.
UX Design Lead at CellCore Biosciences
November 1, 2024 - April 30, 2026Led end-to-end UX for a healthcare product team, partnering with Product and Engineering from research and prototyping through usability testing; managed design leadership across multiple products and improved user satisfaction, NPS, and retention through research-driven decisions.
Design Lead, UX at CellCore Biosciences — Remote (US)
November 1, 2024 - April 1, 2026Led design work across research, prototyping, and usability testing for a healthcare product team. Raised user satisfaction by 17% and NPS by 9 points through research-driven design decisions. Improved product retention by 8%, partnering closely with Product and Engineering.
Head of UX at CellCore Biosciences
November 1, 2024 - April 30, 2026Estruturei e liderei a função de UX ponta a ponta: pesquisa com usuários, product discovery, prototipação e testes de usabilidade. Melhorei métricas do produto (NPS, retenção e satisfação) por meio de decisões de design orientadas a dados. Lidero um time de 12 designers em 4 produtos, trabalhando em parceria direta com Produto e Engenharia para garantir qualidade de experiência, consistência e alinhamento a objetivos de negócio.
Head of UX/UI at NoLimit Creatives — Remote (US)
May 1, 2021 - November 1, 2024Led UX/UI and design system work for a high-volume, subscription-based creative platform, guiding a team of 42. Reduced production time by 17% and revision cycles by 28% by integrating AI tools into the client-to-designer workflow. Defined UX/UI standards and reusable components adopted across the company's internal platform.
Head of UX/UI at NoLimit Creatives
May 1, 2021 - November 30, 2024Liderei UX/UI, product design e a experiência de plataforma de uma operação criativa de alto volume, por assinatura. Defini padrões de UX/UI, design systems e componentes reutilizáveis em todo o produto. Conduzi iniciativas com IA generativa e workflows (Adobe Firefly), elevando produtividade e qualidade criativa, mantendo consistência visual e de interação em entregas escaláveis.
Lead Designer at NoLimit Creatives — Remote (US)
November 1, 2019 - May 1, 2021Led and mentored a team of 21 designers across graphic design, digital marketing, and visual campaigns. Reduced review time by 16.3% by developing visual standards, templates, and standardized processes. Owned creative quality and visual consistency across all deliverables for a high-volume creative operation.
Lead Designer at NoLimit Creatives
November 1, 2019 - May 31, 2021Responsável por qualidade criativa, direção de design e padronização visual em uma operação de alto volume. Liderava e mentoria designers em design gráfico, marketing digital e campanhas visuais. Desenvolvi padrões visuais, templates e processos que escalaram a produção criativa e aumentaram eficiência mantendo consistência de marca.
Senior Graphic Designer at NoLimit Creatives — Remote (US)
July 1, 2019 - November 1, 2019Delivered approximately 1,500 digital assets—social media graphics, campaign visuals, and brand adaptations—for 18 clients. Applied branding, visual hierarchy, composition, and typography best practices across a high-volume subscription service.
Senior Graphic Designer at NoLimit Creatives
July 1, 2019 - November 30, 2019Criei ativos digitais, peças para redes sociais e visuais de campanha, além de adaptações de marca para um serviço de assinatura de alto volume. Apliquei boas práticas de branding, hierarquia visual, composição e tipografia para garantir clareza e consistência entre formatos digitais.
Creative Director at Arena Marketing — Ribeirão Preto, SP
April 1, 2017 - July 1, 2019Led integrated advertising campaigns for 24 clients across industries, from concept to final delivery. Directed and mentored a team of 19 art directors, designers, copywriters, and production staff. Increased first-presentation client approval rate by 36% through stronger creative concepts and presentation strategy.
Creative Director at Arena Marketing
April 1, 2017 - July 31, 2019Liderei campanhas publicitárias integradas do conceito à entrega final para clientes de diferentes setores. Dirigi e mentorei diretores de arte, designers, redatores e times de produção. Apresentei conceitos criativos diretamente a clientes e assegurei consistência de marca em digital, social, impresso, OOH e apresentações.
Senior Art Director at Arena Marketing — Ribeirão Preto, SP
February 1, 2017 - April 1, 2017Developed creative concepts, key visuals, and campaign identities across 108 campaigns for a portfolio of 24 clients.
Senior Art Director at Arena Marketing
February 1, 2017 - April 30, 2017Desenvolvi conceitos criativos, key visuals e identidades de campanha em múltiplos canais e formatos, garantindo alinhamento à estratégia de marca e qualidade visual na execução.
Senior Designer, UX at ZIZO Co., Ltd. — Japan
April 1, 2014 - February 1, 2017Led design work end-to-end, from discovery to delivery, for a consumer platform spanning subscriptions, games, and add-ons. Simplified the core purchase funnel (home → search → PDP → checkout), lifting conversion by 4.2%. Partnered with Product and Engineering to ship design improvements aligned to brand and accessibility standards.
Senior UX Designer at ZIZO Co., Ltd.
April 1, 2014 - February 28, 2017Conduzi UX/UI ponta a ponta, da descoberta à entrega, para uma plataforma de consumo com assinaturas, jogos e add-ons. Simplifiquei o funil principal de compra (home → busca → PDP → checkout), aumentando a conversão em 4,2%. Trabalhei em parceria com Produto e Engenharia para entregar melhorias alinhadas ao design system e a padrões de acessibilidade.
Senior Designer, UX at Yahoo! JAPAN — Japan
August 1, 2012 - April 1, 2014Drove design work across web and mobile for portal, search, and commerce products serving 20M+ users. Mapped user journeys and refined navigation, onboarding, search, and checkout flows across the design system. Ran user testing in Japan and applied accessibility and ja-JP localization standards across deliverables.
Senior UX Designer at Yahoo! JAPAN
August 1, 2012 - April 30, 2014Conduzi design ponta a ponta em web e mobile para produtos de portal, busca e comércio para uma base de mais de 20 milhões de usuários. Mapeei jornadas de usuário e refinei arquitetura de informação, navegação, onboarding, busca e checkout. Conduzi testes com usuários no Japão e apliquei acessibilidade e localização (ja-JP) em todo o design system.
Lead Designer at Ad Dentsu Osaka Inc. — Osaka, Japan
February 1, 2011 - August 1, 2012Led 360° campaigns and digital experiences for 32 brands in the Japanese market, from strategy to visual execution. Delivered approximately 370 campaigns across digital, social, print, and OOH, partnering with copy, production, and engineering. Pitched creative concepts directly to clients, ensuring brand consistency and strategic alignment across the Japanese market.
Lead Designer at Ad Dentsu Osaka Inc.
February 1, 2011 - August 31, 2012Liderei campanhas 360° e experiências digitais para marcas do mercado japonês, da estratégia à execução visual. Conduzi sprints multidisciplinares com copy, produção e engenharia; apresentei conceitos diretamente a clientes.
Senior Graphic Designer at WMcCann — Brazil
October 1, 2009 - January 1, 2011Created high-impact visual solutions across 86 campaigns—from key visuals to full rollouts—for 21 clients. Reduced rework by 19% through stronger creative development and closer collaboration with multidisciplinary teams.
Senior Graphic Designer at WMcCann
October 1, 2009 - January 31, 2011Criei soluções visuais de alto impacto em digital e impresso — de key visuals a campanhas completas — para 21 clientes. Trabalhei com times multidisciplinares no desenvolvimento de ativos de marca, equilibrando criatividade com objetivos de negócio.
Graphic Designer at Havas (formerly Euro RSCG) — Brazil
May 1, 2006 - September 1, 2009Developed identity systems and campaign assets for 97 clients across advertising, retail, and consumer sectors. Delivered approximately 417 campaigns—key visuals, print, social, landing pages, and presentations—over 3 years.
Graphic Designer at Havas (formerly Euro RSCG)
May 1, 2006 - September 1, 2009Developed identity systems and assets for 360° campaigns: key visuals, print, social, landing pages, and presentations. Ensured brand consistency and regulatory-friendly deliverables across formats and audiences.
Graphic Designer at Havas (ex -Euro RSCG)
May 1, 2006 - September 30, 2009Desenvolvi sistemas de identidade e ativos para campanhas 360°: key visuals, impresso, social, landing pages e apresentações. Garanti consistência de marca e entregas dentro de exigências regulatórias entre formatos e públicos.
Art Director at Alta Comunicazione — Brazil
March 1, 2002 - February 1, 2006Led brand campaigns and identity systems through multi-channel rollout (digital, social, web, OOH, print) for 10 clients. Delivered 35 campaigns across digital, social, web, OOH, and print over 4 years. Coordinated a creative team of 5, owning brand consistency, timelines, and quality through final production.
Art Director at Alta Comunicazione
March 1, 2002 - February 28, 2006Liderei campanhas de marca e sistemas de identidade do conceito à execução multicanal (digital, social, web, OOH, impresso) para 10 clientes. Coordenei uma equipe criativa de 5 pessoas, responsável por consistência de marca, prazos e qualidade até a produção final.
Education
Bacharelado em Design (ênfase em Artes Aplicadas) at Universidade de Ribeirão Preto (UNAERP)
January 11, 2030 - July 10, 2026Bachelor's Degree in Design, Applied Arts (Emphasis) at Universidade de Ribeirão Preto (UNAERP)
January 11, 2030 - July 10, 2026Bachelor's Degree in Design, Applied Arts (Emphasis) at Universidade de Ribeirão Preto (UNAERP)
January 11, 2030 - August 15, 2026Bachelor's Degree in Design at Universidade de Ribeirão Preto (UNAERP)
January 1, 2002 - December 31, 2005Qualifications
Google Certified UX/UI Designer
May 7, 2024 - December 17, 2024Graphic Design Specialization — California Institute of the Arts (CalArts)
March 1, 2024 - September 23, 2026Adobe Certified Professional
June 1, 2017 - September 23, 2026Color Psychology — Interaction Design Foundation (IxDF)
September 1, 2018 - September 23, 2026NN/g UX Certification — Nielsen Norman Group
February 1, 2025 - September 23, 2026Google UX Design Professional Certificate
May 1, 2022 - September 23, 2026Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Healthcare, Gaming, Telecommunications, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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