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I'm a detail-oriented Lead UX/UI Designer with over a decade of experience spanning branding, product, and web development. My work covers the full design spectrum — from marketing and social media to app interfaces and design systems — and increasingly extends into frontend development, where I use AI-powered tools like Cursor to implement changes, run A/B tests, and maintain production code. I bring a holistic approach to design and a pragmatic, organized communication style that keeps complex, multi-track projects on course.…I'm a detail-oriented Lead UX/UI Designer with over a decade of experience spanning branding, product, and web development. My work covers the full design spectrum — from marketing and social media to app interfaces and design systems — and increasingly extends into frontend development, where I use AI-powered tools like Cursor to implement changes, run A/B tests, and maintain production code. I bring a holistic approach to design and a pragmatic, organized communication style that keeps complex, multi-track projects on course.

Joaquín Obes

UX Designer, UI Designer, Product Designer, +2

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I'm a detail-oriented Lead UX/UI Designer with over a decade of experience spanning branding, product, and web development. My work covers the full design spectrum — from marketing and social media to app interfaces and design systems — and increasingly extends into frontend development, where I use AI-powered tools like Cursor to implement changes, run A/B tests, and maintain production code. I bring a holistic approach to design and a pragmatic, organized communication style that keeps complex, multi-track projects on course.…I'm a detail-oriented Lead UX/UI Designer with over a decade of experience spanning branding, product, and web development. My work covers the full design spectrum — from marketing and social media to app interfaces and design systems — and increasingly extends into frontend development, where I use AI-powered tools like Cursor to implement changes, run A/B tests, and maintain production code. I bring a holistic approach to design and a pragmatic, organized communication style that keeps complex, multi-track projects on course.

Available to hire

I’m a detail-oriented Lead UX/UI Designer with over a decade of experience spanning branding, product, and web development. My work covers the full design spectrum — from marketing and social media to app interfaces and design systems — and increasingly extends into frontend development, where I use AI-powered tools like Cursor to implement changes, run A/B tests, and maintain production code.

I bring a holistic approach to design and a pragmatic, organized communication style that keeps complex, multi-track projects on course.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Lead UX/UI Designer at Payslice

January 1, 2025 - Present

Payslice is a fintech product focused on EWA. As Lead UX/UI Designer, I own all design needs across marketing, social media, app UI, and design systems. More recently I've expanded into frontend development, using AI tools and Cursor to push changes, run A/B tests, and maintain the live product — bridging the gap between design and engineering in a lean, fast-moving team.

Senior Designer, Development team at Playroom

January 1, 2025 - December 31, 2025

Playroom is a design agency from Murcia. My time there was some of the most challenging so far; it is an incredibly fast-paced environment that found me handling multiple projects at once, as designer, developer, project manager and point of contact, always dealing directly with clients.

Creative Director / Product Designer at Adrianople Group

January 1, 2021 - December 31, 2025

I functioned here as a PM and directed and was principal designer and producer for a diverse number of projects, both in the digital space and traditional campaigns.

Lead Graphic Designer & Photographer at Epic UY

January 1, 2019 - December 31, 2020

Senior Graphic Designer & Photographer at Atómico

January 1, 2018 - December 31, 2018

Graphic Designer at Osom Digital

January 1, 2014 - December 31, 2016

Graphic Designer at Untapped Fine Wines

January 1, 2012 - December 31, 2013