Hi, I’m Jobair Mahmud. I’m a data-driven digital marketing and web analytics expert with 5+ years of experience and more than 1,175 successful projects. I design and manage end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms, always tying every action back to ROI. I thrive on transforming data into actionable insights, building scalable tracking solutions (GA4, GTM, server-side tracking), and optimizing campaigns across channels. I focus on clear reporting, collaboration with clients, and staying up-to-date with the latest marketing trends and technologies to help brands grow online.…

Jobair Mahmud

Hi, I’m Jobair Mahmud. I’m a data-driven digital marketing and web analytics expert with 5+ years of experience and more than 1,175 successful projects. I design and manage end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms, always tying every action back to ROI. I thrive on transforming data into actionable insights, building scalable tracking solutions (GA4, GTM, server-side tracking), and optimizing campaigns across channels. I focus on clear reporting, collaboration with clients, and staying up-to-date with the latest marketing trends and technologies to help brands grow online.…

Available to hire

Hi, I’m Jobair Mahmud. I’m a data-driven digital marketing and web analytics expert with 5+ years of experience and more than 1,175 successful projects. I design and manage end-to-end digital campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms, always tying every action back to ROI.

I thrive on transforming data into actionable insights, building scalable tracking solutions (GA4, GTM, server-side tracking), and optimizing campaigns across channels. I focus on clear reporting, collaboration with clients, and staying up-to-date with the latest marketing trends and technologies to help brands grow online.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Freelance Digital Marketing Expert at Self-employed / Freelance
January 1, 2019 - November 11, 2025
Data-driven digital marketing and web analytics expert. Manage Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, server-side tracking, cross-platform campaigns, e-commerce tracking, and performance reporting to optimize ROI. Led numerous projects across Shopify, WooCommerce, and other platforms, delivering measurable improvements in conversions and revenue.

Education

BBA - Management (Complete) at Educational National University
January 1, 2019 - December 31, 2022

Qualifications

High School Certificate (HSC)
January 1, 2016 - December 31, 2018
Google Ads Certification
January 11, 2030 - November 11, 2025
Google Analytics Individual Qualification (GAIQ) / GA4 Certification
January 11, 2030 - November 11, 2025
Google Tag Manager Certification
January 11, 2030 - November 11, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education
    paper TikTok Pixel tracking setup for an ecommerce store using Google Tag Manager (GTM) - Jobair Mahmud

    This project highlights a complete TikTok Pixel tracking setup for an ecommerce store using Google Tag Manager (GTM).

    The main goal was to track and measure every key ecommerce event across the customer journey — from product view to purchase — and send this data to TikTok Ads Manager for better campaign optimization and retargeting.

    By implementing TikTok Pixel through GTM and enhancing it with custom data layer variables, we achieved 100% accurate tracking while maintaining full flexibility for future updates or server-side tracking.

    🛠️ Tools & Platforms Used

    Google Tag Manager (GTM)
    TikTok Ads Manager
    TikTok Pixel
    Ecommerce Data Layer
    GA4 (for parallel tracking validation)
    Stape.io (for optional server-side setup)
    Shopify / WordPress (depending on client site)

    💡 Business Impact

    After setup:

    Accurate event tracking enabled data-driven TikTok Ads optimization.
    Conversion attribution improved by 40% compared to browser-only tracking.
    Dynamic retargeting audiences became more precise.
    Enabled TikTok Smart Optimization and value-based bidding with clean event data.

    🧠 My Role

    As a Tracking & Analytics Expert, I was responsible for:
    Conducting a full tracking audit
    Setting up TikTok Pixel through GTM
    Mapping ecommerce events with dynamic values
    Implementing and testing all events
    Delivering detailed validation reports to the client

    📩 Let’s Work Together

    If you’re running TikTok Ads and struggling with inaccurate conversion data —
    I can help you set up TikTok Pixel, Enhanced Events, and Server-Side Tracking for Shopify, WordPress, or Custom Websites.

    👉 Contact me today to boost your TikTok Ads performance with clean, accurate tracking data.

    uniE621 Google ads conversion tracking with google tag manager
    Google ads conversion tracking with google tag manager…