I’m a Senior Graphic Designer with 8 years of experience working across both studio leadership and freelance projects, often balancing strategy and execution from start to finish. My work focuses on branding, identity, illustration, and web design, but I’m always open to exploring new mediums and approaches. This broad experience has shaped a thoughtful, detail-driven process and a strong ability to see the bigger picture. I bring versatility, clarity, and care to every project, with a focus on creating work that is both effective and engaging.

Jocelyn Humphries

I’m a Senior Graphic Designer with 8 years of experience working across both studio leadership and freelance projects, often balancing strategy and execution from start to finish. My work focuses on branding, identity, illustration, and web design, but I’m always open to exploring new mediums and approaches. This broad experience has shaped a thoughtful, detail-driven process and a strong ability to see the bigger picture. I bring versatility, clarity, and care to every project, with a focus on creating work that is both effective and engaging.

Available to hire

I’m a Senior Graphic Designer with 8 years of experience working across both studio leadership and freelance projects, often balancing strategy and execution from start to finish. My work focuses on branding, identity, illustration, and web design, but I’m always open to exploring new mediums and approaches. This broad experience has shaped a thoughtful, detail-driven process and a strong ability to see the bigger picture. I bring versatility, clarity, and care to every project, with a focus on creating work that is both effective and engaging.

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Language

English
Fluent

Work Experience

Graphic and Web Designer at Frugal MacDoogal
June 1, 2025 - Present
Ongoing creative partner for Frugal MacDoogal Beverage Store—responsible for website design and maintenance, weekly email campaigns, event branding for tasting experiences, and merchandise design.
Creative Director and Graphic Designer at Sit Down. Create
April 1, 2020 - Present
Co-founded and lead a boutique creative studio serving clients across industries. Direct brand strategy and creative execution across brand identity, web design, print and digital collateral, illustration, motion graphics, and multimedia production. Maintain close client relationships while managing creative direction and project timelines from kickoff to launch.
Graphic Designer at Lifeway Christian Resources
May 1, 2020 - October 1, 2025
EXPLORE THE BIBLE SERIES | PRINT + DIGITAL DESIGNER. Production Excellence: Executed full-cycle print design for multi-page publications, ensuring alignment with brand identity and style. Art Sourcing: Curated imagery to enhance session content. Final Review & QA: Managed print file QA and final uploads. Digital Resource Development: Created QR-integrated video assets for leader preparation. Impact: Contributed to brand redesigns for the Explore the Bible series aiding a full sales recovery after a 30% COVID-era decline.
Amazon A+ Content Designer at Lifeway Christian Resources
March 1, 2022 - October 1, 2025
BRAND PRESENCE + E-COMMERCE (AMAZON). Amazon A+ Content Design: Architected custom Amazon modules and layouts to increase click-through rates. Post-Production & Retouching: Managed high-volume image clean-up for web platforms. Technical Liaison: Coordinated with photographers and team leads to ensure assets met e-commerce technical requirements.
Associate Graphic Designer at Uncommon James
September 1, 2019 - April 1, 2020
Led end-to-end brand design for three lifestyle brands generating $19.2M in annual revenue, shaping cohesive visual systems across digital, social, print, and retail environments. Directed creative strategy and photoshoots, translating brand vision into high-impact e-commerce and marketing campaigns with a consistent, recognizable identity.
Graphic Design Intern at Blue Cross Blue Shield
June 1, 2018 - May 1, 2019
Produced high-volume print and marketing collateral on tight deadlines while maintaining strict brand consistency.

Education

Bachelor of Fine Arts at University of Tennessee at Chattanooga
January 11, 2030 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Software & Internet, Education, Healthcare