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Hi, I’m Jocelyn Horton a results-driven Social Media Manager and Creative Strategist with 6+ years helping U.S.-based brands grow audiences, boost engagement, and tell cohesive stories across Instagram, TikTok, LinkedIn, Facebook, and Pinterest. I love turning ideas into data-informed campaigns, partnering with clients, creators, and internal teams to deliver on-brand content and measurable outcomes. My strengths include end-to-end content creation, multi-platform scheduling, and ongoing optimization to keep brands fresh and relevant.…Hi, I’m Jocelyn Horton a results-driven Social Media Manager and Creative Strategist with 6+ years helping U.S.-based brands grow audiences, boost engagement, and tell cohesive stories across Instagram, TikTok, LinkedIn, Facebook, and Pinterest. I love turning ideas into data-informed campaigns, partnering with clients, creators, and internal teams to deliver on-brand content and measurable outcomes. My strengths include end-to-end content creation, multi-platform scheduling, and ongoing optimization to keep brands fresh and relevant.

Jocelyn Horton

Social Media Manager, Content Creator, Brand Strategist, +6

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Hi, I’m Jocelyn Horton a results-driven Social Media Manager and Creative Strategist with 6+ years helping U.S.-based brands grow audiences, boost engagement, and tell cohesive stories across Instagram, TikTok, LinkedIn, Facebook, and Pinterest. I love turning ideas into data-informed campaigns, partnering with clients, creators, and internal teams to deliver on-brand content and measurable outcomes. My strengths include end-to-end content creation, multi-platform scheduling, and ongoing optimization to keep brands fresh and relevant.…Hi, I’m Jocelyn Horton a results-driven Social Media Manager and Creative Strategist with 6+ years helping U.S.-based brands grow audiences, boost engagement, and tell cohesive stories across Instagram, TikTok, LinkedIn, Facebook, and Pinterest. I love turning ideas into data-informed campaigns, partnering with clients, creators, and internal teams to deliver on-brand content and measurable outcomes. My strengths include end-to-end content creation, multi-platform scheduling, and ongoing optimization to keep brands fresh and relevant.

Available to hire

Hi, I’m Jocelyn Horton a results-driven Social Media Manager and Creative Strategist with 6+ years helping U.S.-based brands grow audiences, boost engagement, and tell cohesive stories across Instagram, TikTok, LinkedIn, Facebook, and Pinterest.

I love turning ideas into data-informed campaigns, partnering with clients, creators, and internal teams to deliver on-brand content and measurable outcomes. My strengths include end-to-end content creation, multi-platform scheduling, and ongoing optimization to keep brands fresh and relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager / Creative Strategist at Real Time Media

January 1, 2020 - Present

Plan and execute multi-platform social media strategies for 50+ U.S.-based brands; lead end-to-end content creation and scheduling aligned with brand voice across Instagram, TikTok, Facebook, and Pinterest; monitor engagement and performance metrics to optimize strategy and drive results; collaborate with clients, creators, and internal teams to align social media efforts with broader marketing goals.

Marketing Project Coordinator (Apprenticeship) at IDEA Public Schools

June 1, 2024 - August 1, 2024

Supported the build-out and optimization of IDEA’s internal marketing project management platform, organized workflows and timelines, and coordinated deliverables across multiple departments.

Social Media Chair at Houston Area Urban League for Young Professionals

January 1, 2022 - December 31, 2024

Coordinated and attended local events for brand promotion; collaborated with vendors and engaged followers on-site and via social channels; supported email marketing efforts by crafting content and managing distribution lists to reinforce brand messaging.

Director of Marketing / Rebrand at Sole Lounge

January 1, 2024 - December 31, 2024

Directed a full business rebrand including menu development, paid campaigns, staff onboarding, uniform sourcing, and launch event coordination; improved brand consistency and customer engagement.

Website Revamp & Online Store Launch at Houston Area Urban League

January 1, 2023 - December 31, 2024

Collaborated with internal teams to redesign the organization’s website and launch a user-friendly e-commerce platform to support fundraising and community engagement.

Branding Consultant at Nahla Madison Homes Furniture

January 1, 2025 - December 31, 2025

Provided social media branding and owner branding guidance; supported marketing strategy and influencer collaborations to amplify brand reach (2025).

Marketing Manager/Creative Strategist at In Real Time Media

January 1, 2020 - Present

Planed and executed multi-platform social media strategies for 50+ U.S.-based brands, driving audience growth, engagement, and brand consistency. Led end-to-end content creation and scheduling aligned with brand voice across Instagram, TikTok, Facebook, and Pinterest. Monitored engagement, platform trends, and performance metrics to optimize content strategy and improve results. Collaborated directly with clients, creators, and internal teams to align social media efforts with broader marketing goals.

Social Media Specialist - Contractor at Institute for Entrepreneurial Leadership (IFEL)

January 1, 2021 - December 1, 2023

Managed and scaled social media accounts through strategic content planning, scheduling, and audience engagement. Streamlined content workflows, reducing turnaround time by 20% while maintaining brand alignment and quality. Supported website UX initiatives to improve user experience and digital engagement.

Director, Brand & Marketing at Sole Lounge

January 1, 2024 - December 31, 2024

Full business revamp including menu development, paid ad campaigns, staff onboarding, uniform sourcing, and event coordination. Led branding and marketing initiatives to drive re-opening momentum and customer engagement.

Web & Digital Marketing Lead at Houston Area Urban League

January 1, 2023 - December 31, 2024

Website revamp (2023) and online store launch (2024) created to support fundraising and community programs; collaborated with internal teams to design a user-friendly e-commerce experience and align with branding.

Campaign & Events Marketing Lead at IDEA Public Schools

January 1, 2024 - December 31, 2024

Supported regional marketing efforts for ‘Welcome to IDEA’ and ‘Back-to-School 2024’ campaigns, including event planning, logistics coordination, and communication support during summer outreach campaigns.

Brand & Social Media Consultant at Nahla Madison Homes

January 1, 2025 - December 31, 2025

Furniture social media branding and owner personal branding (2025); supported branding initiatives and cross-channel content to strengthen market presence.