Brand Designer & Visual Storyteller I help small businesses and creative professionals build distinctive brand identities that feel timeless, refined, and authentically theirs. My work prioritizes clarity over complexity, crafting visual systems with strong typography, thoughtful color palettes, and an editorial design sensibility. I specialize in concept-driven brand identity design that moves away from trends and conventional aesthetics to create lasting, meaningful solutions. What I deliver: Complete brand identity systems (logo, typography, color) Brand guidelines and style guides Print collateral (business cards, letterhead, packaging) Digital assets and marketing materials Brand photography and art direction I work with clients in travel, hospitality, lifestyle, and service-based industries who value craft, intentionality, and design built to stand the test of time. Portfolio: jocelynpatterson.com Based in Tampa, FL | Available for Remote projects…Brand Designer & Visual Storyteller I help small businesses and creative professionals build distinctive brand identities that feel timeless, refined, and authentically theirs. My work prioritizes clarity over complexity, crafting visual systems with strong typography, thoughtful color palettes, and an editorial design sensibility. I specialize in concept-driven brand identity design that moves away from trends and conventional aesthetics to create lasting, meaningful solutions. What I deliver: Complete brand identity systems (logo, typography, color) Brand guidelines and style guides Print collateral (business cards, letterhead, packaging) Digital assets and marketing materials Brand photography and art direction I work with clients in travel, hospitality, lifestyle, and service-based industries who value craft, intentionality, and design built to stand the test of time. Portfolio: jocelynpatterson.com Based in Tampa, FL | Available for Remote projectsWWWW…