Digital Marketing and Communications Specialist with 12+ years’ experience delivering integrated marketing campaigns across the charity, arts and public sectors. I plan, manage and optimise multi-channel digital campaigns across Google Ads (PPC), Meta, TikTok, SEO and email marketing to increase awareness, engagement, fundraising and conversions. I’m hands-on with analytics and conversion tracking—using GA4, Google Tag Manager, and JavaScript—to improve reporting, user journeys and marketing performance. I use data-driven insights, A/B testing and stakeholder collaboration to drive evidence-based decisions and measurable results.…

Joe Street

Digital Marketing and Communications Specialist with 12+ years’ experience delivering integrated marketing campaigns across the charity, arts and public sectors. I plan, manage and optimise multi-channel digital campaigns across Google Ads (PPC), Meta, TikTok, SEO and email marketing to increase awareness, engagement, fundraising and conversions. I’m hands-on with analytics and conversion tracking—using GA4, Google Tag Manager, and JavaScript—to improve reporting, user journeys and marketing performance. I use data-driven insights, A/B testing and stakeholder collaboration to drive evidence-based decisions and measurable results.…

Available to hire

Digital Marketing and Communications Specialist with 12+ years’ experience delivering integrated marketing campaigns across the charity, arts and public sectors. I plan, manage and optimise multi-channel digital campaigns across Google Ads (PPC), Meta, TikTok, SEO and email marketing to increase awareness, engagement, fundraising and conversions.

I’m hands-on with analytics and conversion tracking—using GA4, Google Tag Manager, and JavaScript—to improve reporting, user journeys and marketing performance. I use data-driven insights, A/B testing and stakeholder collaboration to drive evidence-based decisions and measurable results.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Digital Marketing Officer at Cats Protection
May 1, 2026 - Present
Responsible for delivering and optimising multi-channel paid digital marketing campaigns that support fundraising, awareness and engagement. Collaborated with internal teams and external agencies to deliver data-driven campaigns and continuously improve performance through insight, testing and optimisation.
Marketing Consultant - Freelancer
May 1, 2024 - Present
Lead data-driven digital marketing strategies for Supported Fostering Services and the Parent Support Project, focusing on brand visibility, audience engagement and conversion rate improvement. Previously managed marketing and communications for Bath Festivals and Joss Stone Ltd., using analytics and performance insights to optimise multi-channel campaigns including paid social and SEO. Built reporting frameworks using GA, Meta Business Suite and CRM insights to measure KPIs and inform strategic decisions. Conducted A/B testing, customer segmentation and CRO to refine messaging and improve digital performance.
Marketing Consultant at Freelancer
May 1, 2024 - Present
Leading data-driven digital marketing strategies for clients including Supported Fostering Services and the Parent Support Project, and providing strategic guidance across brand, content and performance measurement.
Social Media & Digital Marketing Manager at Fostering Agency
May 1, 2024 - Present
Currently responsible for recruiting foster parents through data-driven campaigns and strategic digital engagement; creating, implementing and optimising marketing strategies informed by detailed analytics and performance metrics to maximise audience reach and engagement.
Marketing Manager at Bath Festivals
May 1, 2024 - Present
I develop comprehensive marketing strategies to promote events, coordinate branding efforts, and oversee the execution of campaigns. My work includes analysing audience data to identify trends, optimise promotional activities, and ensure the success of each event.
Social Media and Digital Marketing Manager at Fostering Agency
May 1, 2024 - Present
I specialise in recruiting foster parents through data-driven campaigns and strategic digital engagement. My role involves creating, implementing, and optimising marketing strategies that are informed by detailed analytics and performance metrics to maximise audience reach and engagement.
Communications Officer at Affinity Trust
May 1, 2022 - May 1, 2024
As a dedicated Communications Officer, I enhanced brand identity and amplified the organisation's mission through strategic communication initiatives. I utilised platforms such as Meta ads and Google ads; developed branding guidelines; overhauled the website and content; launched an internal staff magazine; created targeted campaign landing pages; crafted stories highlighting individuals supported by the organisation; managed social media; implemented analytics; contributed to intranet development; collaborated cross-functionally; proficient with WordPress, Mailchimp, and SharePoint.
Social Media & Web Manager at Joss Stone Limited
January 1, 2016 - April 1, 2022
Oversee all digital, e-commerce, branding and marketing communications for the singer Joss Stone, manage projects, write content for campaigns, newsletters and websites, grow a large follower base, and increase YouTube revenue via SEO, AdWords, and ads; manage budget and organize tours and merchandise design.
Marketing & Communications Executive at Care Forum, Bristol
November 1, 2014 - December 1, 2016
Managed social media and content marketing, optimised website UX and SEO, and produced analytics dashboards for campaign performance.
Marketing and Communications Executive at The Care Forum
November 1, 2014 - December 1, 2016
Managed online directory Well Aware and promoted health and wellbeing services; led social media, website updates, promotional materials, events, community outreach, blog creation, SEO and analytics; contributed to strategy discussions promoting equality and engagement.
Marketing and Communications Executive at The Care Forum, Bristol
November 1, 2014 - December 1, 2016
Managed Well Aware online directory and social media; website updates; promotional materials; events; community outreach; analytics and SEO-focused content.
AV Coordinator at National Apprenticeship Service
January 1, 2014 - November 1, 2014
Managed apprenticeship vacancies in the South West, ran reports, mailings and e-shots, and provided technical support on the in-house system.
AV Coordinator at National Apprenticeship Service, Bristol
January 1, 2014 - November 1, 2014
Managed apprenticeship vacancies postings and reports; supported in-house systems.
Marketing and Admin Officer at Active Inclusion
January 1, 2011 - December 1, 2013
Took minutes, wrote and designed quarterly newsletters, coordinated staff, managed web presence, organised events and budgets for youth projects.
Marketing and Admin Officer at Active Inclusion, Bristol
January 1, 2011 - December 1, 2013
Took minutes; designed newsletters; web design; events; budgets; staff coordination.
Campaign Handler – Customer Service at TELEPERFORMANCE
February 1, 2009 - December 1, 2010
Liaised with corporate clients; customer service & campaigns.
Telecoms Technology Start-up Officer at Orderly Software
February 1, 2006 - March 1, 2009
Report production; invoicing; website design; data analysis; marketing; general office duties; supported MD.
Employment Adviser Department at Pensions
August 1, 2005 - February 1, 2006
Help members of the public who received benefits get back into work.
AV Coordinator at National Apprenticeship Service
January 1, 2005 - December 31, 2014
Managed digital vacancies and reporting; supported events and campaigns.
IT Support at Exeter University
January 1, 2002 - August 1, 2005
Providing IT support for staff and students.

Education

Computer science at Exeter University
December 19, 2024 - December 19, 2024
CIM Level 6 in Digital Marketing at Oxford College in Marketing, Oxford
January 1, 2021 - June 9, 2026
NVQ Level 3 in IT at Exeter University
January 1, 2005 - June 9, 2026
Diploma in Computer Science at St Loyes College, Exeter
January 1, 2002 - June 9, 2026
GCSEs including Maths & English at Kingsbridge School
January 1, 1998 - June 9, 2026
CIM Level 6 in Digital Marketing at Oxford College in Marketing
January 1, 2021 - June 9, 2026
NVQ Level 3 in IT at Exeter University
January 1, 2005 - June 9, 2026
Diploma in Computer Science at St Loyes College, Exeter
January 1, 2002 - June 9, 2026
GCSEs including Maths & English at Kingsbridge School
January 1, 1998 - June 9, 2026
CIM Level 6 Diploma in Digital Marketing at Oxford College in Marketing, Oxford
January 1, 2021 - July 4, 2026
NVQ Level 3 in IT at Exeter University
January 1, 2005 - July 4, 2026
Diploma in Computer Science at St Loyes College, Exeter
January 1, 2002 - July 4, 2026
CIM level 6 in Digital Marketing at Oxford College in Marketing, Oxford
January 1, 2021 - July 8, 2026
NVQ level 3 in IT at Exeter University
January 1, 2021 - July 8, 2026
Diploma in Computer Science at St Loyes College, Exeter
January 1, 2005 - January 1, 2002
GCSEs (including Maths & English grades A-C) at Kingsbridge School
January 1, 1998 - July 8, 2026

Qualifications

CIM Level 6 in Digital Marketing
January 1, 2021 - June 9, 2026
NVQ Level 3 in IT
January 1, 2005 - June 9, 2026
Diploma in Computer Science
January 1, 2002 - June 9, 2026
GCSEs including Maths & English
January 1, 1998 - June 9, 2026
CIM Level 6 Diploma in Digital Marketing
January 1, 2021 - July 4, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet, Government

Skills

Experience Level