Joe Street
Digital Marketing and Communications Specialist with 12+ years’ experience delivering integrated marketing campaigns across the charity, arts and public sectors.
About
Digital Marketing and Communications Specialist with 12+ years’ experience delivering integrated marketing campaigns across the charity, arts and public sectors. I plan, manage and optimise multi-channel digital campaigns across Google Ads (PPC), Meta, TikTok, SEO and email marketing to increase awareness, engagement, fundraising and conversions.
I’m hands-on with analytics and conversion tracking—using GA4, Google Tag Manager, and JavaScript—to improve reporting, user journeys and marketing performance. I use data-driven insights, A/B testing and stakeholder collaboration to drive evidence-based decisions and measurable results.
- 24 years' experience
- Joined December 2024
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Education
- Professional Services
- Software & Internet
- Government
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Work experience· 20 roles
Responsible for delivering and optimising multi-channel paid digital marketing campaigns that support fundraising, awareness and engagement. Collaborated with internal teams and external agencies to deliver data-driven campaigns and continuously improve performance through insight, testing and optimisation.
Lead data-driven digital marketing strategies for Supported Fostering Services and the Parent Support Project, focusing on brand visibility, audience engagement and conversion rate improvement. Previously managed marketing and communications for Bath Festivals and Joss Stone Ltd., using analytics and performance insights to optimise multi-channel campaigns including paid social and SEO. Built reporting frameworks using GA, Meta Business Suite and CRM insights to measure KPIs and inform strategic decisions. Conducted A/B testing, customer segmentation and CRO to refine messaging and improve digital performance.
Leading data-driven digital marketing strategies for clients including Supported Fostering Services and the Parent Support Project, and providing strategic guidance across brand, content and performance measurement.
Education· 16
Certifications and awards· 5
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