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Hi, I’m Joseph Borek. I’m a strategic marketing and communications professional known for leading integrated, data-informed campaigns across digital, web, and print channels to advance institutional priorities and strengthen brand consistency. I thrive on turning complex initiatives into clear, compelling stories and building cross-functional teams that drive measurable engagement. I’ve built inclusive, accessible communications strategies and end-to-end content programs for events and campaigns, with a focus on equity and audience impact. I’m energized by opportunities to optimize performance, craft engaging narratives, and help organizations connect with diverse audiences through thoughtful content, digital marketing, and strategic promotions.…Hi, I’m Joseph Borek. I’m a strategic marketing and communications professional known for leading integrated, data-informed campaigns across digital, web, and print channels to advance institutional priorities and strengthen brand consistency. I thrive on turning complex initiatives into clear, compelling stories and building cross-functional teams that drive measurable engagement. I’ve built inclusive, accessible communications strategies and end-to-end content programs for events and campaigns, with a focus on equity and audience impact. I’m energized by opportunities to optimize performance, craft engaging narratives, and help organizations connect with diverse audiences through thoughtful content, digital marketing, and strategic promotions.

Joseph Borek

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Hi, I’m Joseph Borek. I’m a strategic marketing and communications professional known for leading integrated, data-informed campaigns across digital, web, and print channels to advance institutional priorities and strengthen brand consistency. I thrive on turning complex initiatives into clear, compelling stories and building cross-functional teams that drive measurable engagement. I’ve built inclusive, accessible communications strategies and end-to-end content programs for events and campaigns, with a focus on equity and audience impact. I’m energized by opportunities to optimize performance, craft engaging narratives, and help organizations connect with diverse audiences through thoughtful content, digital marketing, and strategic promotions.…Hi, I’m Joseph Borek. I’m a strategic marketing and communications professional known for leading integrated, data-informed campaigns across digital, web, and print channels to advance institutional priorities and strengthen brand consistency. I thrive on turning complex initiatives into clear, compelling stories and building cross-functional teams that drive measurable engagement. I’ve built inclusive, accessible communications strategies and end-to-end content programs for events and campaigns, with a focus on equity and audience impact. I’m energized by opportunities to optimize performance, craft engaging narratives, and help organizations connect with diverse audiences through thoughtful content, digital marketing, and strategic promotions.

Available to hire

Hi, I’m Joseph Borek. I’m a strategic marketing and communications professional known for leading integrated, data-informed campaigns across digital, web, and print channels to advance institutional priorities and strengthen brand consistency. I thrive on turning complex initiatives into clear, compelling stories and building cross-functional teams that drive measurable engagement.

I’ve built inclusive, accessible communications strategies and end-to-end content programs for events and campaigns, with a focus on equity and audience impact. I’m energized by opportunities to optimize performance, craft engaging narratives, and help organizations connect with diverse audiences through thoughtful content, digital marketing, and strategic promotions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Specialist, Presidential Initiatives at University of Michigan, Office of the Vice President for Communications

February 1, 2022 - Present

Provided strategic leadership for an award-winning, integrated digital marketing campaign connected to the Victors Vote initiative; helped deliver 1.7M+ reach, 781K video views, and 44K engagements, supporting 14,932 on-campus voters and increasing in-person voter registrations by 63% through data-informed content strategy and cross-functional execution. Directed inclusive and accessible communications strategy for adaptive sports and accessibility initiatives, embedding equity-centered standards into institutional digital communications. Led end-to-end digital communications for flagship events, serving as Lead Content Strategist for three consecutive university commencements, owning content planning, live execution, and performance optimization, generating substantial impressions and engagement.

Freelance Digital Marketing and Visual Content Production at Self-Employed

March 1, 2021 - Present

Provided freelance digital marketing strategy and visual content production for clients, leading integrated campaigns across digital, web, and print channels with a data-informed approach.

Coordinator, Quarantine and Isolation Housing at University Housing, University of Michigan

September 1, 2021 - February 1, 2022

Coordinated communications for quarantine and isolation housing programs; developed content and promotional materials; ensured accessibility and equity standards in institutional communications.

Business Manager at Legacy Chapels, LLC

June 1, 2020 - September 1, 2021

Oversaw business operations, marketing, and client relations for a small enterprise.

Social Media Manager at St. Michael’s Media

May 1, 2019 - June 1, 2020

Managed social media presence and content strategy; analyzed engagement metrics and optimized campaigns to grow reach and interaction.