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I’m Joe Hopkins, a Digital Marketing Manager with 8+ years of experience driving growth for B2B and B2C brands across in-house and agency environments. I own end-to-end digital ecosystems—from paid media and CRM integrations to conversion tracking, marketing automation and CRO initiatives—delivering measurable outcomes. I thrive in fast-paced environments and enjoy turning data into action that fuels revenue growth. I excel at planning, launching and scaling campaigns across Google Ads, LinkedIn Ads and Meta Ads, with hands-on GA4 and Looker Studio analysis to optimise performance. I build structured testing frameworks (A/B and multivariate), collaborate cross-functionally, and align digital strategy with business objectives to drive sustained results.…I’m Joe Hopkins, a Digital Marketing Manager with 8+ years of experience driving growth for B2B and B2C brands across in-house and agency environments. I own end-to-end digital ecosystems—from paid media and CRM integrations to conversion tracking, marketing automation and CRO initiatives—delivering measurable outcomes. I thrive in fast-paced environments and enjoy turning data into action that fuels revenue growth. I excel at planning, launching and scaling campaigns across Google Ads, LinkedIn Ads and Meta Ads, with hands-on GA4 and Looker Studio analysis to optimise performance. I build structured testing frameworks (A/B and multivariate), collaborate cross-functionally, and align digital strategy with business objectives to drive sustained results.

Joe Hopkins

Digital Marketer, Growth Marketer, Brand Strategist, +6

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I’m Joe Hopkins, a Digital Marketing Manager with 8+ years of experience driving growth for B2B and B2C brands across in-house and agency environments. I own end-to-end digital ecosystems—from paid media and CRM integrations to conversion tracking, marketing automation and CRO initiatives—delivering measurable outcomes. I thrive in fast-paced environments and enjoy turning data into action that fuels revenue growth. I excel at planning, launching and scaling campaigns across Google Ads, LinkedIn Ads and Meta Ads, with hands-on GA4 and Looker Studio analysis to optimise performance. I build structured testing frameworks (A/B and multivariate), collaborate cross-functionally, and align digital strategy with business objectives to drive sustained results.…I’m Joe Hopkins, a Digital Marketing Manager with 8+ years of experience driving growth for B2B and B2C brands across in-house and agency environments. I own end-to-end digital ecosystems—from paid media and CRM integrations to conversion tracking, marketing automation and CRO initiatives—delivering measurable outcomes. I thrive in fast-paced environments and enjoy turning data into action that fuels revenue growth. I excel at planning, launching and scaling campaigns across Google Ads, LinkedIn Ads and Meta Ads, with hands-on GA4 and Looker Studio analysis to optimise performance. I build structured testing frameworks (A/B and multivariate), collaborate cross-functionally, and align digital strategy with business objectives to drive sustained results.

Available to hire

I’m Joe Hopkins, a Digital Marketing Manager with 8+ years of experience driving growth for B2B and B2C brands across in-house and agency environments. I own end-to-end digital ecosystems—from paid media and CRM integrations to conversion tracking, marketing automation and CRO initiatives—delivering measurable outcomes. I thrive in fast-paced environments and enjoy turning data into action that fuels revenue growth.

I excel at planning, launching and scaling campaigns across Google Ads, LinkedIn Ads and Meta Ads, with hands-on GA4 and Looker Studio analysis to optimise performance. I build structured testing frameworks (A/B and multivariate), collaborate cross-functionally, and align digital strategy with business objectives to drive sustained results.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Head of Marketing at National Loans

June 1, 2025 - November 14, 2025

Led a cross-portfolio digital marketing program for National Loans, Australia's large finance broker. Managed Google, Meta, and Microsoft Advertising with >$1M annual spend across multiple arms. Implemented strategies to maximize leads and conversions while reducing CPA. Directed campaigns on Google, Meta, and LinkedIn and introduced Microsoft Advertising to diversify lead sources. Built Looker Studio dashboards to monitor spend, CPL, and ROI, and collaborated with developers to optimize landing pages and SEO performance.

Digital Marketing Specialist at Jands

April 1, 2025 - April 1, 2025

Led strategy and execution for all digital advertising across paid social and search. Planned and deployed product launch campaigns across email, social, and web. Designed and managed email campaigns and nurture sequences. Assisted with website content management and SEO optimization. Coordinated with product managers, BDMs, sales teams, and customer support to align digital goals with business objectives. Achievements include growing LinkedIn followers from 1,000 to 7,000 in four years and launching Pioneer DJ products and Shure gear in the Australian market (including FLX 4, REV1 & OPUS‑Quad, SM7dB, MV7i, MV7+).

Digital Marketing Manager at iMedia Summits

August 1, 2021 - August 1, 2021

Led digital marketing for iMedia Summits, a premium events and publishing brand. Managed digital communications for event sponsors and speaker lineups. Directed CRM and audience segmentation via HubSpot. Maintained event pages and databases. Created assets for emails, banners, and social content. Collaborated with sales and event teams to ensure marketing accuracy and alignment. Achievements include boosting pre-event engagement through segmented email strategies and increasing attendance.

Digital Marketing Executive at Complete Business Online (CBO)

April 1, 2021 - April 1, 2021

Developed and executed digital marketing strategies for B2B and B2C clients. Coordinated with internal SEO and web teams to align strategies. Created and sent EDMs and automated email journeys. Managed social content calendars and paid ad campaigns. Reported monthly campaign performance and insights to clients.

Digital Marketing Specialist at Jands

August 1, 2021 - April 1, 2025

Led strategy, setup and optimisation of multi-channel paid campaigns (Google Ads, LinkedIn Ads, Meta). Coordinated product launches, drove lead generation, and managed the migration of CRM/email platforms (Pardot to Dotdigital). Monitored performance via GA4 and Looker Studio dashboards and collaborated with product and sales teams to align campaigns with commercial priorities.

Digital Marketing Executive at Complete Business Online (CBO)

April 1, 2019 - April 1, 2021

Developed and executed data-driven digital marketing strategies for B2B/B2C clients, coordinated with internal SEO/web teams, and oversaw EDMs and automated email journeys. Managed social content calendars and paid campaigns, delivering monthly performance reporting and client insights.

Marketing Assistant at Coverpoint Marketing

March 1, 2018 - March 1, 2019

Managed Google Ads for QANTAS shop, maintained ecommerce site product catalogs, and contributed to product design ideas. Coordinated monthly reporting and supported digital ad campaigns.

Education

Bachelor’s Degree in Business (Major: Marketing, Minor: International Business) at Queensland University of Technology

January 11, 2030 - January 1, 2017

Advanced Diploma of Multimedia & Graphic Design at Commercial Arts Training College

January 11, 2030 - January 1, 2012

High School Certificate at Brisbane Grammar School

January 11, 2030 - January 1, 2009

Bachelor’s Degree in Business (Major: Marketing, Minor: International Business) at Queensland University of Technology

January 11, 2030 - January 1, 2017

Advanced Diploma of Multimedia & Graphic Design at Commercial Arts Training College

January 1, 2012 - May 27, 2026

High School Certificate at Brisbane Grammar School

January 11, 2030 - January 1, 2009