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● 10+ years of experience in Digital Marketing across B2B and B2C, in both in-house and agency settings. ● Skilled in end-to-end campaign strategy, digital media buying (Google, Meta, LinkedIn), CRM integration, and automation. ● Strong background in performance marketing, EDM, Reporting, and SEO. ● Experienced in launching products, growing online communities, and managing multiple digital channels. ● Proven leadership in stakeholder relationships, cross-channel performance insights, and managing teams.…● 10+ years of experience in Digital Marketing across B2B and B2C, in both in-house and agency settings. ● Skilled in end-to-end campaign strategy, digital media buying (Google, Meta, LinkedIn), CRM integration, and automation. ● Strong background in performance marketing, EDM, Reporting, and SEO. ● Experienced in launching products, growing online communities, and managing multiple digital channels. ● Proven leadership in stakeholder relationships, cross-channel performance insights, and managing teams.

Joe Hopkins

Digital Marketer, Growth Marketer, Brand Strategist, +1

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● 10+ years of experience in Digital Marketing across B2B and B2C, in both in-house and agency settings. ● Skilled in end-to-end campaign strategy, digital media buying (Google, Meta, LinkedIn), CRM integration, and automation. ● Strong background in performance marketing, EDM, Reporting, and SEO. ● Experienced in launching products, growing online communities, and managing multiple digital channels. ● Proven leadership in stakeholder relationships, cross-channel performance insights, and managing teams.…● 10+ years of experience in Digital Marketing across B2B and B2C, in both in-house and agency settings. ● Skilled in end-to-end campaign strategy, digital media buying (Google, Meta, LinkedIn), CRM integration, and automation. ● Strong background in performance marketing, EDM, Reporting, and SEO. ● Experienced in launching products, growing online communities, and managing multiple digital channels. ● Proven leadership in stakeholder relationships, cross-channel performance insights, and managing teams.

Available to hire

● 10+ years of experience in Digital Marketing across B2B and B2C, in both in-house and agency settings.
● Skilled in end-to-end campaign strategy, digital media buying (Google, Meta, LinkedIn), CRM integration, and automation.
● Strong background in performance marketing, EDM, Reporting, and SEO.
● Experienced in launching products, growing online communities, and managing multiple
digital channels.
● Proven leadership in stakeholder relationships, cross-channel performance insights, and
managing teams.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

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Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing at National Loans

June 1, 2025 - November 14, 2025

Led a cross-portfolio digital marketing program for National Loans, Australia's large finance broker. Managed Google, Meta, and Microsoft Advertising with >$1M annual spend across multiple arms. Implemented strategies to maximize leads and conversions while reducing CPA. Directed campaigns on Google, Meta, and LinkedIn and introduced Microsoft Advertising to diversify lead sources. Built Looker Studio dashboards to monitor spend, CPL, and ROI, and collaborated with developers to optimize landing pages and SEO performance.

Digital Marketing Specialist at Jands

April 1, 2025 - April 1, 2025

Led strategy and execution for all digital advertising across paid social and search. Planned and deployed product launch campaigns across email, social, and web. Designed and managed email campaigns and nurture sequences. Assisted with website content management and SEO optimization. Coordinated with product managers, BDMs, sales teams, and customer support to align digital goals with business objectives. Achievements include growing LinkedIn followers from 1,000 to 7,000 in four years and launching Pioneer DJ products and Shure gear in the Australian market (including FLX 4, REV1 & OPUS‑Quad, SM7dB, MV7i, MV7+).

Digital Marketing Manager at iMedia Summits

August 1, 2021 - August 1, 2021

Led digital marketing for iMedia Summits, a premium events and publishing brand. Managed digital communications for event sponsors and speaker lineups. Directed CRM and audience segmentation via HubSpot. Maintained event pages and databases. Created assets for emails, banners, and social content. Collaborated with sales and event teams to ensure marketing accuracy and alignment. Achievements include boosting pre-event engagement through segmented email strategies and increasing attendance.

Digital Marketing Executive at Complete Business Online (CBO)

April 1, 2021 - April 1, 2021

Developed and executed digital marketing strategies for B2B and B2C clients. Coordinated with internal SEO and web teams to align strategies. Created and sent EDMs and automated email journeys. Managed social content calendars and paid ad campaigns. Reported monthly campaign performance and insights to clients.