Language
Work Experience
Production Manager at Freelance
January 1, 2006 - December 31, 2008Oversaw production operations, managing logistics and resources to facilitate smooth project execution.
• Coordinated scheduling and resource allocation for diverse media projects, ensuring timely completion.
• Managed budgets and financial planning, maintaining cost-efficiency throughout production phases.
• Facilitated communication between departments, enhancing collaboration and project flow.
• Implemented best practices in production management, leading to improved operational efficiency.
Film Lighting Technician at Freelance
January 1, 2008 - December 31, 2013Focused on lighting design and implementation for various media productions, ensuring optimal visual quality
and consistency.
• Implemented lighting setups for multiple projects, contributing to the overall visual impact.
• Collaborated with cinematographers to achieve specific artistic lighting effects tailored to each
production's needs.
• Maintained and operated lighting equipment, ensuring reliability and efficiency during shoots.
• Troubleshot lighting issues on set, ensuring smooth operation and adherence to production schedules
First Assistant Camera at Freelance
January 1, 2012 - December 31, 2017Served as First Assistant Camera, supporting cinematographers in achieving high standards of visual quality
across various media projects.
• Assisted in the setup and operation of camera equipment, ensuring optimal performance during shoots.
• Managed camera focus and framing, contributing to the overall visual continuity of production.
• Supported the cinematography team by preparing equipment and troubleshooting technical issues as they
arose.
• Facilitated communication between crew members to streamline operations and enhance productivity.
Camera Operator at Freelance
January 1, 2017 - December 31, 2026Focused on operating cameras for various media productions, ensuring high-quality visual output across
projects.
• Executed camera operations for multiple projects, maintaining visual continuity and clarity.
• Supported the cinematography team in implementing creative concepts through precise camera
movements and shots.
• Assisted in troubleshooting equipment and technical issues during shoots to ensure smooth operations.
• Collaborated closely with directors and other crew members to align on visual storytelling techniques.
Underwater Camera Operator at Freelance
January 1, 2012 - December 31, 2020Served as an underwater videographer, specializing in capturing high-quality underwater footage over an
eight-year period.
• Filmed various underwater projects for various commercials including McDonalds, Republic of Singapore
Navy, Marina Bay Sands.
• Utilized BSAC certification to enhance safety and efficiency during dives.
• Edited and produced videos for diverse clients, meeting specific visual and thematic requirements.
Cinematographer / Director of Photography at Freelance
January 1, 2020 - Presentwww.joelheng.com
Focused on cinematography and photography direction for various media projects, delivering high-quality visual
storytelling.
• Executed cinematography for a variety of projects including narrative films, commercials, and music videos,
ensuring clarity and visual impact.
• Oversaw lighting design and camera operations to create compelling visual narratives, adapting techniques
to suit diverse production needs.
• Managed equipment selection and setup, optimizing resources for each project to achieve desired visual
outcomes.
• Collaborated with directors and production teams to conceptualize and realize creative visions,
contributing to award-nominated works.
ARRI Certified Pre-Owned Sales & Equipment Manager (Asia Pacific) at ARRI
November 1, 2022 - April 30, 2024Managed the ARRI Certified Pre-Owned program for the Asia Pacific region, focusing on equipment sales and
customer relations.
• Oversaw the ARRI Certified Pre-Owned program, enhancing equipment availability for clients in the Asia
Pacific.
• Managed inventory and sales processes, resulting in improved customer satisfaction and retention.
• Developed strategies for marketing pre-owned equipment, increasing market reach and sales volume.
• Collaborated with regional teams to address customer needs and streamline operations.
Film Director / Writer at Freelance
January 1, 2020 - PresentCraft compelling visual narratives across commercial, branded, and narrative formats. Lead creative
development, storyboarding, talent direction, and post supervision. Known for translating human emotion into
powerful on-screen moments and for steering productions with clarity.
• Directed campaigns for brands including Traveloka, Huawei, Mercedes Benz, Singtel.
• Writing credits include a episodic documentary series for watchmaker Chopard.
Education
Diploma of Higher Education in Film at LaSalle College of the ARts
January 1, 2006 - May 31, 2009Qualifications
Nomination for Best Cinematography (Apollo Awards 2017)
January 1, 2017 - December 31, 2017Nomination for 'Trapped Minds'
Industry Experience
Media & Entertainment
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