Language

Work Experience

Production Manager at Freelance
January 1, 2006 - December 31, 2008
Oversaw production operations, managing logistics and resources to facilitate smooth project execution. • Coordinated scheduling and resource allocation for diverse media projects, ensuring timely completion. • Managed budgets and financial planning, maintaining cost-efficiency throughout production phases. • Facilitated communication between departments, enhancing collaboration and project flow. • Implemented best practices in production management, leading to improved operational efficiency.
Film Lighting Technician at Freelance
January 1, 2008 - December 31, 2013
Focused on lighting design and implementation for various media productions, ensuring optimal visual quality and consistency. • Implemented lighting setups for multiple projects, contributing to the overall visual impact. • Collaborated with cinematographers to achieve specific artistic lighting effects tailored to each production's needs. • Maintained and operated lighting equipment, ensuring reliability and efficiency during shoots. • Troubleshot lighting issues on set, ensuring smooth operation and adherence to production schedules
First Assistant Camera at Freelance
January 1, 2012 - December 31, 2017
Served as First Assistant Camera, supporting cinematographers in achieving high standards of visual quality across various media projects. • Assisted in the setup and operation of camera equipment, ensuring optimal performance during shoots. • Managed camera focus and framing, contributing to the overall visual continuity of production. • Supported the cinematography team by preparing equipment and troubleshooting technical issues as they arose. • Facilitated communication between crew members to streamline operations and enhance productivity.
Camera Operator at Freelance
January 1, 2017 - December 31, 2026
Focused on operating cameras for various media productions, ensuring high-quality visual output across projects. • Executed camera operations for multiple projects, maintaining visual continuity and clarity. • Supported the cinematography team in implementing creative concepts through precise camera movements and shots. • Assisted in troubleshooting equipment and technical issues during shoots to ensure smooth operations. • Collaborated closely with directors and other crew members to align on visual storytelling techniques.
Underwater Camera Operator at Freelance
January 1, 2012 - December 31, 2020
Served as an underwater videographer, specializing in capturing high-quality underwater footage over an eight-year period. • Filmed various underwater projects for various commercials including McDonalds, Republic of Singapore Navy, Marina Bay Sands. • Utilized BSAC certification to enhance safety and efficiency during dives. • Edited and produced videos for diverse clients, meeting specific visual and thematic requirements.
Cinematographer / Director of Photography at Freelance
January 1, 2020 - Present
www.joelheng.com Focused on cinematography and photography direction for various media projects, delivering high-quality visual storytelling. • Executed cinematography for a variety of projects including narrative films, commercials, and music videos, ensuring clarity and visual impact. • Oversaw lighting design and camera operations to create compelling visual narratives, adapting techniques to suit diverse production needs. • Managed equipment selection and setup, optimizing resources for each project to achieve desired visual outcomes. • Collaborated with directors and production teams to conceptualize and realize creative visions, contributing to award-nominated works.
ARRI Certified Pre-Owned Sales & Equipment Manager (Asia Pacific) at ARRI
November 1, 2022 - April 30, 2024
Managed the ARRI Certified Pre-Owned program for the Asia Pacific region, focusing on equipment sales and customer relations. • Oversaw the ARRI Certified Pre-Owned program, enhancing equipment availability for clients in the Asia Pacific. • Managed inventory and sales processes, resulting in improved customer satisfaction and retention. • Developed strategies for marketing pre-owned equipment, increasing market reach and sales volume. • Collaborated with regional teams to address customer needs and streamline operations.
Film Director / Writer at Freelance
January 1, 2020 - Present
Craft compelling visual narratives across commercial, branded, and narrative formats. Lead creative development, storyboarding, talent direction, and post supervision. Known for translating human emotion into powerful on-screen moments and for steering productions with clarity. • Directed campaigns for brands including Traveloka, Huawei, Mercedes Benz, Singtel. • Writing credits include a episodic documentary series for watchmaker Chopard.

Education

Diploma of Higher Education in Film at LaSalle College of the ARts
January 1, 2006 - May 31, 2009

Qualifications

Nomination for Best Cinematography (Apollo Awards 2017)
January 1, 2017 - December 31, 2017
Nomination for 'Trapped Minds'

Industry Experience

Media & Entertainment

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