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Marketing & SEO strategist with 10+ years of experience driving organic growth across enterprise e-commerce, real estate platforms, and local businesses. Experienced leading large-scale SEO initiatives including site migrations, technical audits, taxonomy improvements, and content strategies that increase search visibility and revenue. At Home Depot, supported SEO strategy for major e-commerce departments by improving site architecture, product taxonomy, and search alignment through deep keyword research and competitive analysis. Previously grew organic traffic 563% at Harry Norman, REALTORS® while leading SEO content strategy, publishing 200+ optimized articles, and training agents and staff on SEO strategy.…Marketing & SEO strategist with 10+ years of experience driving organic growth across enterprise e-commerce, real estate platforms, and local businesses. Experienced leading large-scale SEO initiatives including site migrations, technical audits, taxonomy improvements, and content strategies that increase search visibility and revenue. At Home Depot, supported SEO strategy for major e-commerce departments by improving site architecture, product taxonomy, and search alignment through deep keyword research and competitive analysis. Previously grew organic traffic 563% at Harry Norman, REALTORS® while leading SEO content strategy, publishing 200+ optimized articles, and training agents and staff on SEO strategy.

Joel McRae

Marketing Strategist, Content Strategist, Brand Strategist, +4

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Marketing & SEO strategist with 10+ years of experience driving organic growth across enterprise e-commerce, real estate platforms, and local businesses. Experienced leading large-scale SEO initiatives including site migrations, technical audits, taxonomy improvements, and content strategies that increase search visibility and revenue. At Home Depot, supported SEO strategy for major e-commerce departments by improving site architecture, product taxonomy, and search alignment through deep keyword research and competitive analysis. Previously grew organic traffic 563% at Harry Norman, REALTORS® while leading SEO content strategy, publishing 200+ optimized articles, and training agents and staff on SEO strategy.…Marketing & SEO strategist with 10+ years of experience driving organic growth across enterprise e-commerce, real estate platforms, and local businesses. Experienced leading large-scale SEO initiatives including site migrations, technical audits, taxonomy improvements, and content strategies that increase search visibility and revenue. At Home Depot, supported SEO strategy for major e-commerce departments by improving site architecture, product taxonomy, and search alignment through deep keyword research and competitive analysis. Previously grew organic traffic 563% at Harry Norman, REALTORS® while leading SEO content strategy, publishing 200+ optimized articles, and training agents and staff on SEO strategy.

Available to hire

Marketing & SEO strategist with 10+ years of experience driving organic growth across enterprise e-commerce, real
estate platforms, and local businesses. Experienced leading large-scale SEO initiatives including site migrations, technical audits, taxonomy improvements, and content strategies that increase search
visibility and revenue. At Home Depot, supported SEO strategy for major e-commerce departments by improving site architecture, product taxonomy, and search alignment through deep keyword research and competitive analysis. Previously grew organic traffic 563% at Harry Norman, REALTORS® while leading SEO content strategy, publishing 200+ optimized articles, and training agents and staff on SEO strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO & Marketing Strategist at Self-Employed (Freelance SEO Consultant)

January 1, 2016 - Present

Owned organic search strategy for high-traffic e-commerce, real estate platforms, and local businesses. Built and led SEO initiatives, trained agents and staff, published 200+ SEO-optimized posts, and planned major search campaigns. Collaborated with merchandising, product, and engineering teams to prioritize SEO initiatives aligned with search demand and business goals; developed content strategies and email marketing programs to support lead nurturing and retention.

Senior SEO Strategist at Harry Norman, REALTORS

January 1, 2022 - July 1, 2025

Grew organic traffic 563% year-over-year; led the enterprise SEO migration for the company’s new website and 800+ agent microsites, preserving search visibility and improving indexation post-launch. Published 200+ SEO blog posts and branded articles across platforms, and planned/optimized Google and Meta ad campaigns targeting home buyers and sellers. Delivered 50+ SEO trainings and internal guides for agents and staff covering Google Business Profile, Local SEO, AI tools, and CRM/CMS workflows.