Joel Morel

Available to hire

Hi, I’m Joel Morel.

About

Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon.

I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.

  • 6 years' experience
  • Joined March 2026

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience

Web Administrator · MERCADO MORELJan 2024 – Present · 2 yrs 11 mos

Managed product content across Amazon, eBay, WooCommerce, and Shopify, optimizing 400+ listings with enhanced descriptions, images, and SEO, resulting in a 15% increase in user conversions. Spearheaded a multi-channel retail strategy, driving improvements in customer retention (50%) and cross-platform sales (35%). Implemented and managed targeted PPC campaigns across Google Ads, Amazon Ads, and marketplaces, achieving a ROAS above 4. Provided exceptional customer support via email and direct messages, resolving 10+ inquiries weekly.

Freelance WordPress Developer · FREELANCEJan 2022 – Present · 4 yrs 11 mos

Developed and maintained over 15 WordPress websites, customizing themes and plugins and implementing robust security protocols, resulting in 99% uptime. Optimized page-load times, achieving Google PageSpeed Insights scores of 95+ and driving a 35% increase in organic site traffic. Collaborated with clients throughout the development lifecycle to deliver projects that met brand requirements and exceeded expectations.

Technical Support Engineer · COHERE COMMUNICATIONSJun 2018 – Aug 2019 · 1 yr 3 mos

Spearheaded the rollout and implementation of security awareness campaigns, improving client security postures and contributing to a significant reduction of vulnerabilities (~30%) across monitored networks. Assisted in deploying SIEM technology for clients and provided Level 1/2 hardware and VoIP support, handling 75+ support requests per week with efficient ticketing.

Education

Bachelor of Science in Computer Science · City University of New York, Queens College2030 – 2018

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