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Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon. I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.…Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon. I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.

Joel Morel

Web Developer, Front-End Developer, Back-End Developer, +2

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Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon. I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.…Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon. I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.

Available to hire

Hi, I’m Joel Morel. I’m a Web Administrator based in New York City with 5+ years of experience optimizing and maintaining high-traffic websites and e-commerce storefronts, specializing in WordPress and WooCommerce management. I focus on streamlining online operations, ensuring security and performance, and proactively resolving technical issues across multiple platforms including Amazon.

I enjoy turning data into actionable insights, driving multi-channel strategies, and collaborating with clients to deliver secure, scalable digital experiences that boost conversions and customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Administrator at MERCADO MOREL

January 1, 2024 - Present

Managed product content across Amazon, eBay, WooCommerce, and Shopify, optimizing 400+ listings with enhanced descriptions, images, and SEO, resulting in a 15% increase in user conversions. Spearheaded a multi-channel retail strategy, driving improvements in customer retention (50%) and cross-platform sales (35%). Implemented and managed targeted PPC campaigns across Google Ads, Amazon Ads, and marketplaces, achieving a ROAS above 4. Provided exceptional customer support via email and direct messages, resolving 10+ inquiries weekly.

Freelance WordPress Developer at FREELANCE

January 1, 2022 - Present

Developed and maintained over 15 WordPress websites, customizing themes and plugins and implementing robust security protocols, resulting in 99% uptime. Optimized page-load times, achieving Google PageSpeed Insights scores of 95+ and driving a 35% increase in organic site traffic. Collaborated with clients throughout the development lifecycle to deliver projects that met brand requirements and exceeded expectations.

Technical Support Engineer at COHERE COMMUNICATIONS

June 1, 2018 - August 1, 2019

Spearheaded the rollout and implementation of security awareness campaigns, improving client security postures and contributing to a significant reduction of vulnerabilities (~30%) across monitored networks. Assisted in deploying SIEM technology for clients and provided Level 1/2 hardware and VoIP support, handling 75+ support requests per week with efficient ticketing.