Social Media Rebrand for HopeRise Foundation

HopeRise Foundation is a small NGO that supports young people in rural areas with education and career guidance. They were struggling with weak online engagement and an unclear social image.

I worked with them to rebuild their social media presence. I redesigned their content style, created new story-based posts, and planned a two-month calendar with real stories from their volunteers and beneficiaries.

I also guided their team on how to post consistently and use emotional captions that connect. In just six weeks, engagement on their Instagram page increased by about 60 percent, and more donors started reaching out.