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Paid Search and Performance Marketing specialist with 3+ years of experience managing Google Ads, Microsoft Ads, Performance Max, Shopping, Demand Gen and paid social across agency, freelance and client-facing environments. Experienced across B2B lead generation, B2C/ecommerce-style accounts and regulated sectors, with hands-on strength across campaign builds, budget pacing, search query analysis, bid strategy, conversion tracking, reporting and practical optimisation. Track record includes reducing CPC/CPL, growing qualified leads by 40%, identifying £3k-£8k in wasted monthly spend and managing client budgets up to £50k. Strong in measurement/QA (GTM/GA4, Meta Pixel/CAPI) and structured reporting (Looker Studio/Supermetrics/Optmyzr) to drive continuous improvement and efficient spend allocation.…Paid Search and Performance Marketing specialist with 3+ years of experience managing Google Ads, Microsoft Ads, Performance Max, Shopping, Demand Gen and paid social across agency, freelance and client-facing environments. Experienced across B2B lead generation, B2C/ecommerce-style accounts and regulated sectors, with hands-on strength across campaign builds, budget pacing, search query analysis, bid strategy, conversion tracking, reporting and practical optimisation. Track record includes reducing CPC/CPL, growing qualified leads by 40%, identifying £3k-£8k in wasted monthly spend and managing client budgets up to £50k. Strong in measurement/QA (GTM/GA4, Meta Pixel/CAPI) and structured reporting (Looker Studio/Supermetrics/Optmyzr) to drive continuous improvement and efficient spend allocation.

Joel S. Salve

Digital Marketer, Social Media Manager, PPC Manager, +5

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Paid Search and Performance Marketing specialist with 3+ years of experience managing Google Ads, Microsoft Ads, Performance Max, Shopping, Demand Gen and paid social across agency, freelance and client-facing environments. Experienced across B2B lead generation, B2C/ecommerce-style accounts and regulated sectors, with hands-on strength across campaign builds, budget pacing, search query analysis, bid strategy, conversion tracking, reporting and practical optimisation. Track record includes reducing CPC/CPL, growing qualified leads by 40%, identifying £3k-£8k in wasted monthly spend and managing client budgets up to £50k. Strong in measurement/QA (GTM/GA4, Meta Pixel/CAPI) and structured reporting (Looker Studio/Supermetrics/Optmyzr) to drive continuous improvement and efficient spend allocation.…Paid Search and Performance Marketing specialist with 3+ years of experience managing Google Ads, Microsoft Ads, Performance Max, Shopping, Demand Gen and paid social across agency, freelance and client-facing environments. Experienced across B2B lead generation, B2C/ecommerce-style accounts and regulated sectors, with hands-on strength across campaign builds, budget pacing, search query analysis, bid strategy, conversion tracking, reporting and practical optimisation. Track record includes reducing CPC/CPL, growing qualified leads by 40%, identifying £3k-£8k in wasted monthly spend and managing client budgets up to £50k. Strong in measurement/QA (GTM/GA4, Meta Pixel/CAPI) and structured reporting (Looker Studio/Supermetrics/Optmyzr) to drive continuous improvement and efficient spend allocation.

Available to hire

Paid Search and Performance Marketing specialist with 3+ years of experience managing Google Ads, Microsoft Ads, Performance Max, Shopping, Demand Gen and paid social across agency, freelance and client-facing environments. Experienced across B2B lead generation, B2C/ecommerce-style accounts and regulated sectors, with hands-on strength across campaign builds, budget pacing, search query analysis, bid strategy, conversion tracking, reporting and practical optimisation.

Track record includes reducing CPC/CPL, growing qualified leads by 40%, identifying £3k-£8k in wasted monthly spend and managing client budgets up to £50k. Strong in measurement/QA (GTM/GA4, Meta Pixel/CAPI) and structured reporting (Looker Studio/Supermetrics/Optmyzr) to drive continuous improvement and efficient spend allocation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Media Executive at Sleeping Giant Media

February 1, 2026 - June 1, 2026

Managed paid search and paid media execution across 8-10 client accounts across Google Ads, Microsoft Ads, Performance Max, Shopping, Search, Meta and TikTok, with monthly budgets up to £50k. End-to-end Performance Max management including asset groups, audience signals, product feed checks, URL and placement exclusions, and campaign settings to improve delivery quality while keeping cost targets controlled. Optimised Google Merchant Centre feeds for PMax/Shopping using product diagnostics, feed rules, custom labels and supplemental feeds to improve product coverage and support ROAS growth. Reviewed search query data and keyword coverage with negative keyword opportunities to reduce wasted spend and maintain CPL/CPA/ROAS alignment. Identified £3k-£8k in potential wasted monthly spend by monitoring budget pacing, bid strategy behaviour and campaign anomalies (Optmyzr + platform data). Built weekly/monthly reports on spend, CPL, ROAS, CTR, conversions and pacing; set up and QA’d tra

Paid Media Consultant at Self-Employed

April 1, 2025 - February 1, 2026

Managed paid media campaigns for 10+ freelance clients across Google Ads, Meta and TikTok, covering campaign builds, optimisation, reporting, tracking and client communication. Delivered acquisition for B2B lead generation and B2C/ecommerce-style accounts, aligning campaign goals and optimisation to CPL, lead quality, sales outcomes and ROAS. Planned/optimised Google Ads Search, Performance Max and display activity by reviewing keyword intent, budget pacing, search terms, conversion performance and structure. Used GA4 post-click performance to identify weak landing page journeys and form/enquiry drop-off points. Reduced CPL by 5% across two B2B accounts and 10% across three B2C accounts within six months through audience refinement, bid strategy adjustments, campaign clean-up and creative testing. Built conversion tracking from scratch using GTM, GA4, Meta Pixel, CM360/Floodlight and Meta CAPI when required. Created weekly acquisition dashboards in GA4/Looker Studio and ran regular che

Digital Marketing Executive (Programme) at WPR, Next-Gen Programme

March 1, 2025 - March 31, 2025

Completed a short-format UK agency programme covering integrated campaign delivery, performance reporting and client service across B2B and B2C accounts. Reviewed GA4 and paid media data to support campaign analysis, post-campaign reporting and optimisation recommendations for senior teams.

Social Media Manager at Digital Tokri

August 1, 2023 - August 11, 2025

Managed over 50+ client accounts in an agency setting, planning monthly content calendars comprising blogs, videos, and visual posts, boosting online presence by 50% within 6 months. Led a team of 10 managing social media on TikTok, Facebook, Instagram, and LinkedIn, achieving 20% organic follower growth through A/B testing and analytics. Ran PPC campaigns on Facebook and Google Ads, reducing cost-per-click by 25% via improved targeting techniques. Led multiple brand repositioning campaigns resulting in a 40% increase in audience engagement. Planned and executed influencer-led campaigns using detailed data analysis to identify suitable influencers, increasing campaign engagement and reach.

Digital Marketing Strategist at Jehangir Hospital

June 1, 2021 - August 1, 2022

Managed paid search and display campaigns to drive patient enquiries, refining bid strategies, audience targeting and conversion paths to improve acquisition efficiency. Increased patient enquiries by 15% through targeted PPC and display activity supported by remarketing to re-engage previous site visitors. Managed paid activity in a sensitive healthcare environment with careful messaging, targeting and user-journey considerations around trust and credibility. Improved digital visibility through integrated paid search, display and optimisation activity.