Hey, I'm Joel a digital designer based in London! With over seven years of experience as a designer in multiple settings, I bring a range of expertise, including Brand Identity, UI/UX and Website Design. Forever following my passion for creating - whether collaborating within a team or leading the visual spectrum of a project. My approach centres on understanding a brand's vision and values to craft a solution that feels natural and becomes integral to the story. Pursuing those brand experiences which resonate with users, helping agencies excel and businesses succeed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Freelance Designer** Self-employed _2021 - Present_ Selected Clients: - Universal Music Group - VanMoof Bikes - Red Bull - Saatchi Gallery - Tommy Hilfiger - Marc Randolph (Netflix) - Big Screen London - Pay. com - Presto Coffee - Virgin Music - The Embassy of Good Science - Many more... **Visual Designer** Momkai Design Agency (Amsterdam) _2017 - 2020_ **Lead Designer** Valli Creative (Utah) _2020 - 2021_ **Lead Designer** Yura Agency (Amsterdam) _2021 - 2022_

Joel Williams

5.0 (2 reviews)

Hey, I'm Joel a digital designer based in London! With over seven years of experience as a designer in multiple settings, I bring a range of expertise, including Brand Identity, UI/UX and Website Design. Forever following my passion for creating - whether collaborating within a team or leading the visual spectrum of a project. My approach centres on understanding a brand's vision and values to craft a solution that feels natural and becomes integral to the story. Pursuing those brand experiences which resonate with users, helping agencies excel and businesses succeed. View my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ --- **Employment and project experience** **Freelance Designer** Self-employed _2021 - Present_ Selected Clients: - Universal Music Group - VanMoof Bikes - Red Bull - Saatchi Gallery - Tommy Hilfiger - Marc Randolph (Netflix) - Big Screen London - Pay. com - Presto Coffee - Virgin Music - The Embassy of Good Science - Many more... **Visual Designer** Momkai Design Agency (Amsterdam) _2017 - 2020_ **Lead Designer** Valli Creative (Utah) _2020 - 2021_ **Lead Designer** Yura Agency (Amsterdam) _2021 - 2022_

Available to hire

Hey, I’m Joel a digital designer based in London!

With over seven years of experience as a designer in multiple settings, I bring a range of expertise, including Brand Identity, UI/UX and Website Design. Forever following my passion for creating - whether collaborating within a team or leading the visual spectrum of a project.

My approach centres on understanding a brand’s vision and values to craft a solution that feels natural and becomes integral to the story. Pursuing those brand experiences which resonate with users, helping agencies excel and businesses succeed.

View my portfolio here: Website not available. Sign in: https://www.twine.net/signup


Employment and project experience

Freelance Designer Self-employed
2021 - Present

Selected Clients:

  • Universal Music Group
  • VanMoof Bikes
  • Red Bull
  • Saatchi Gallery
  • Tommy Hilfiger
  • Marc Randolph (Netflix)
  • Big Screen London
  • Pay. com
  • Presto Coffee
  • Virgin Music
  • The Embassy of Good Science
  • Many more…

Visual Designer Momkai Design Agency (Amsterdam)
2017 - 2020

Lead Designer Valli Creative (Utah)
2020 - 2021

Lead Designer Yura Agency (Amsterdam)
2021 - 2022

See more

Language

English
Fluent
Dutch
Intermediate

Work Experience

Add your work experience history here.

Education

BA Hons - Graphic & Communication Design at University of Leeds, UK
June 1, 2018
First Class Honours

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Non-Profit Organization, Travel & Hospitality, Energy & Utilities, Media & Entertainment, Retail, Education, Consumer Goods
    uniE621 Valli Creative
    Outlining a visual style and voice for the US-based, strategic marketing agency - who elevate brands. I worked with Valli Creative to define a new identity for their unique subscription-based marketing model. Closing the results gap for their brands, through a flexible and scalable service menu. branding webdesigner designer
    uniE621 Pay.com
    Creating an all-inclusive economy brand. Targeting micro merchants as well as e-commerce giants. I helped Pay.com visualise the power of their service. Developing a B2B brand with a B2C feel. Embodying the movement and energy of their swift transaction system, to craft an exciting and unconventional payments brand. Role: Design Lead (Identity, Website, Positioning...) graphicdesigner branding webdesigner
    uniE621 VanMoof
    Transforming the online experience for a bold electric bike brand, enabling effortless customisation and global connectivity. VanMoof, renowned for its city-proof electric bikes, was scaling up globally and needed a seamless digital transformation to gain control over its sales and storytelling. At the Dutch design agency Momkai, I worked on this pivotal transition, ensuring the new platform reflected VanMoof’s innovative spirit and global appeal. Role: Visual Designer (Momkai Agency) graphicdesigner branding webdesigner
    uniE621 Stocks.com
    Using accessible resources and a streamlined experience to target a new type of investor. My partnership with Stocks.com aimed at broadening the investment landscape. We envisioned a platform that not only simplified the complexities of stock trading but also catered beyond the usual audience. Fostering a welcoming and educational environment for first-time investors. Role: Design Lead (Identity, Website, Positioning...) graphicdesigner branding webdesigner
    uniE621 Big Screen London
    Revamping the identity and digital presence for Big Screen's immersive open-air events, attracting new audiences and partnerships. Big Screen London, renowned for its immersive live screening events such as the Wimbledon Tennis Finals, sought a fresh, impactful look for its 2024 summer calendar. I led the redesign to enhance audience engagement, promote events, and, most notably, secure new sponsorships. Role: Design Lead (Identity, Website, Promotion...) graphicdesigner branding webdesigner
    uniE621 Utrecht Ultra
    Defining a new experience in ultra-distance cycling racing. Challenging the industry as well as riders. We set out to create an inclusive event that's accessible to everyone from experienced athletes to first-time ultra-cyclists, with a design that reflects that. A hugely successful inaugural race has established a promising future and a high bar for the 2024 race. Role: Lead Designer graphicdesigner branding webdesigner