I have four decades of experience in the communications industry as a journalist, content writer, and content editor. I have had my work appear on multiple digital platforms, such as Entrepreneur, The Huffington Post, The Good Men Project, The Sporting News, Athlon Sports, and Yardbarker.

joerutlandtexas

I have four decades of experience in the communications industry as a journalist, content writer, and content editor. I have had my work appear on multiple digital platforms, such as Entrepreneur, The Huffington Post, The Good Men Project, The Sporting News, Athlon Sports, and Yardbarker.

Available to hire

I have four decades of experience in the communications industry as a journalist, content writer, and content editor. I have had my work appear on multiple digital platforms, such as Entrepreneur, The Huffington Post, The Good Men Project, The Sporting News, Athlon Sports, and Yardbarker.

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Language

English
Fluent

Work Experience

Copy Editor at Pro Football Network
January 1, 2025 - Present
Editing 4-6 stories per hour about MLB, NBA, UFC, WWE, and college sports as a contract copy editor. Checking for grammar issues, SEO best practices, hyperlinks, and other factors in stories.
Writer at Two Dogs Media
January 1, 2025 - Present
Contract writer producing regular stories about MLB, WNBA, and college football for the Athlon Sports-related company.
Writer at Climbing Tal's Hill
January 1, 2025 - Present
Contract writer creating stories about the Houston Astros for FanSided's Astros-focused fan site.
Editor-Writer at College Football Dawgs
January 1, 2025 - September 3, 2025
Edited 10-25 articles per week for a college football-based website. Wrote selectively about the Texas Longhorns football team and other college football news.
Writer at Total Apex Media
December 31, 2024 - September 3, 2025
Wrote articles focused on the Houston Astros baseball team and other sports-related articles. Also contributed news-related articles. Assisted as the company's Assistant Chief Editor overseeing much of the editorial process.
Writer at Odometer
January 1, 2024 - September 3, 2025
Created SEO-driven content focusing on nostalgia and entertainment. Part of a team involved in a new startup business and monitored social media for trending news and topics.
Writer at Outsider.com
January 1, 2023 - September 3, 2025
Wrote SEO-driven content focusing on country music, sports, entertainment, and outdoor verticals. Authored over 3,000 articles for the website.
Owner at SmSoul, LLC
January 1, 2014 - Present
Worked with businesses and clients on content strategies while acting as a storyteller. Contributions have appeared in major publications such as Entrepreneur, The Huffington Post, The Good Men Project, Addicted2Success, Thrive Global, and Elite Daily.
Freelance Journalist at El Paso Matters
December 31, 2020 - September 3, 2025
Contributed regular stories related to news in the El Paso, Texas region including COVID-19, local businesses, hospitals, substance abuse treatment centers, and first-person pandemic accounts.
Page Designer at GateHouse Media (now Gannett)
December 31, 2019 - September 3, 2025
Designed pages for news, sports, and feature sections across newspapers in the United States under deadline conditions using Adobe InDesign. Also performed light copyediting on stories.
Copy Editor (Contract) at Forcepoint (previously Raytheon/Websense)
December 31, 2016 - September 3, 2025
Oversaw copy editing and proofreading marketing materials during rebranding for a multibillion-dollar cybersecurity company, including web content, white papers, datasheets, brochures, and international marketing collateral.
Owner at Chandler Digital Marketing
December 31, 2016 - September 3, 2025
Owned a digital marketing agency providing content creation, social media management, and digital marketing platform consultation for regional home builders, national substance abuse treatment centers, and local auction houses.
Copy Editor/Page Designer at Casa Grande Dispatch
December 31, 2015 - September 3, 2025
Designed daily news and feature pages, including advanced and advertising-focused sections. Worked on contract basis using Adobe InDesign, wrote headlines, and copyedited stories under deadline.
SEO Specialist at Recovery Associates
December 31, 2013 - September 3, 2025
Utilized digital marketing, social media management, SEO, copywriting, advertising copy, press releases, and blog posts to raise brand awareness for drug and alcohol treatment programs.
Social Media Producer at KPNX-TV
August 31, 2012 - September 3, 2025
Involved in multiple aspects of NBC station’s coverage of the 2012 London Olympics. Managed social media, uploaded photos and videos, created links, and authored social media posts resulting in 30% traffic increase.
Assistant City Editor at El Paso Times
December 31, 2012 - September 3, 2025
Oversaw a team of six reporters as part of breaking news/social media engagement team at night. Managed night-time breaking news copyediting and improved social media engagement while communicating between reporters and copy editors.
Guest Blogger at Donald W. Reynolds Center for Business Journalism, Arizona State University
December 31, 2010 - September 3, 2025
Wrote weekly blog posts on experience running a one-man community newspaper editorial business section, including content creation and headline writing.
Business Editor at Laredo Morning Times
December 31, 2010 - September 3, 2025
Covered Greater Laredo/South Texas business community as editor of weekly "LMT Business Journal" and created the first multimedia platform for the business community, handling news writing, copy editing, page design, and social media management for multiple platforms.
Editor/Managing Editor, Niche Publications at Steve Ray Associates
December 31, 2007 - September 3, 2025
Oversaw content creation and copywriting for political and religious work as part of an Austin-based public relations agency, including marketing materials, press releases, long-form articles, and advertising collateral.
Reporter at Texas Legislative Service
December 31, 2007 - September 3, 2025
Wrote long-form articles focused on committee meetings during 2007 Texas legislature session, performing in-person interviews and content creation.
News Editor at Laredo Morning Times
December 31, 2007 - September 3, 2025
Oversaw news story placements within the daily newspaper’s editorial section, used Quark for editing and page design, headline writing, copy editing, proofreading, and leadership duties.
Copy Editor/Page Designer at Killeen Daily Herald
December 31, 2006 - September 3, 2025
Oversaw page design for front page and inside editorial section pages, performed leadership working with reporters to improve stories, used Quark and company CMS for editing and page design, proofreading, and copy editing.
News Editor at Kerrville Daily Times
December 31, 2004 - September 3, 2025
Oversaw page design and editing of daily news stories including line editing, copy editing, proofreading, and using Quark and company CMS.
Owner at The Writing Coach
December 31, 2004 - September 3, 2025
Worked with clients to improve their writing skills for local businesses through proofreading, coaching, communication, and empathic listening.
Senior Copy Editor at Houston Chronicle
December 31, 2002 - September 3, 2025
Oversaw copy editing of editorial stories for business, sports, and news departments using company CMS under deadline conditions, including proofreading and leadership.
Market Reporter at Pasha Publications
December 31, 1996 - September 3, 2025
Wrote daily news stories related to natural gas and electricity industries prices for market traders across the United States and Canada with responsibilities including content creation, phone communication, listening, and interviewing skills.
Senior Copy Editor at The Houston Post
December 31, 1995 - September 3, 2025
Oversaw editing daily stories for the editorial sports sections involving Houston area professional, college, and high school sports teams including copy editing, proofreading, organizational skills, critical thinking, and headline writing.
Senior Copy Editor at The Beaumont Enterprise
December 31, 1993 - September 3, 2025
Oversaw editing and page design duties for daily stories for editorial sports sections involving Beaumont and Southeast Texas area college and high school sports teams. Responsibilities included copy editing, proofreading, page design, organizational skills, critical thinking, and headline writing.
Copy Editor at Pro Football Network
January 1, 2025 - Present
As a contract copy editor, I edit 4-6 stories per hour about MLB, NBA, UFC, WWE, and college sports. I check for grammar issues, SEO best practices, hyperlinks, and other factors within the stories themselves.
Writer at Two Dogs Media
January 1, 2025 - Present
In my role as a contract writer (not full-time), I regularly write stories about MLB, WNBA, and college football sports for the Athlon Sports-related company.
Writer at Climbing Tal’s Hill
January 1, 2025 - Present
As a contract writer (not full-time), I regularly wrote stories about the Houston Astros for FanSided’s Astros-focused fan site.
Editor-Writer at College Football Dawgs
January 1, 2025 - September 3, 2025
I edited between 10-25 articles per week for the college football-based website. Also, I wrote selectively about the Texas Longhorns college football team and other associated college football news.
Writer at Total Apex Media
December 31, 2024 - September 3, 2025
Wrote articles focused on the Houston Astros baseball team and other sports-related topics when they are not playing. Additionally, wrote news-related articles for the company's news-based website. Oversaw much of the editorial process as the company’s Assistant Chief Editor.
Writer at Odometer
January 1, 2024 - September 3, 2025
Wrote SEO-driven content with a focus on nostalgia and entertainment. Part of a team of writers involved in this new startup business. Also monitored social media for trending news and topics.
Writer at Outsider.com
January 1, 2023 - September 3, 2025
Wrote SEO-driven content focusing on country music, sports, entertainment, and outdoor verticals. Wrote more than 3,000 articles for the website.
Owner at Sm Soul, LLC
January 1, 2014 - Present
Worked with businesses and clients on their content strategies while also acting as a storyteller. Industries worked with include custom home building, substance abuse treatment centers, health/wellness, and spirituality. Also contributed writing for large-scale publications including Entrepreneur, The Huffington Post, The Good Men Project, Addicted2Success, Thrive Global, Elite Daily.
Freelance Journalist at El Paso Matters
December 31, 2020 - September 3, 2025
Contributed stories regularly related to news in the El Paso, Texas region. Topics included COVID-19, El Paso businesses, hospitals, substance abuse treatment centers, and a first-person account of flying in the United States during the COVID-19 pandemic.
Page Designer at GateHouse Media (now Gannett), Austin/El Paso, Texas
December 31, 2019 - September 3, 2025
Designed pages for news, sports, and features sections in newspapers across the United States under deadline conditions. Used Adobe InDesign for page design work and managed multiple newspaper sections per workday. Also performed light copy editing on stories presented by newspapers.
Copy Editor (Contract through The Creative Group) at Forcepoint (previously Raytheon/Websense), Austin, Texas
December 31, 2016 - September 3, 2025
Oversaw copy editing and proofreading of multiple marketing materials during a rebranding campaign for a multibillion-dollar cybersecurity company, including web content, white papers, datasheets, company brochures, and international marketing collateral.
Owner at Chandler Digital Marketing, Chandler, Ariz./Austin, Texas
December 31, 2016 - September 3, 2025
Owned and operated a digital marketing agency providing solutions to companies’ online marketing needs, including content creation, social media management, social media posts, and digital marketing platform consultation. Clients included regional home builders, national substance abuse treatment centers, and local auction houses.
Copy Editor/Page Designer at Casa Grande Dispatch, Casa Grande, Ariz.
December 31, 2015 - September 3, 2025
As a page designer, involved with designing daily news and feature pages along with advanced sections and advertising-focused sections. Worked on a contract basis in 2012. Used Adobe InDesign for work, wrote headlines, and copy edited stories on deadline. Used CMS Pieced Together by Casa Grande Valley Newspapers, Inc.
SEO Specialist at Recovery Associates, West Palm Beach, Fla.
December 31, 2013 - September 3, 2025
Helped raise brand awareness of the company’s drug and alcohol treatment programs through digital marketing, social media management, content creation, SEO, copywriting, advertising copy, press releases, and blog posts.
Social Media Producer, Summer Olympics at KPNX-TV, Phoenix, Ariz.
December 31, 2012 - September 3, 2025
Involved in numerous aspects of NBC station’s coverage of the 2012 London Olympics, resulting in a 30 percent increase in traffic to the station’s Facebook page. Responsibilities included social media management, uploading photos and videos to social media platforms, link creation, and copywriting of social media posts.
Assistant City Editor at El Paso Times, El Paso, Texas
December 31, 2012 - September 3, 2025
Oversaw a team of six reporters and worked as part of the Times’ breaking news/social media engagement team at night. Responsibilities included nighttime breaking news copy editing, improving social media engagement, communication between reporters and copy editors, organizational skills, overseeing reporters’ story budgets, leadership, and management.
Guest Blogger at Donald W. Reynolds Center for Business Journalism, Arizona State University, Tempe, Ariz.
December 31, 2010 - September 3, 2025
Wrote weekly blog posts focusing on my experience running a one-man community newspaper editorial business section. Responsibilities included content creation and headline writing.
Business Editor at Laredo Morning Times, Laredo, Texas
December 31, 2010 - September 3, 2025
Covered the Greater Laredo/South Texas business community as editor of the weekly "LMT Business Journal" and created the first multimedia platform for the business community as part of the community newspaper. Responsibilities included writing news stories on local and state business news, copy editing freelance stories, using Quark and CMS for page design, social media managing for LMT Business Journal (YouTube, Twitter, Blogger platforms), content creation, and creating and designing editorial and advertising sections.
Editor/Managing Editor, Niche Publications at Steve Ray Associates, Austin, Texas
December 31, 2007 - September 3, 2025
Oversaw content creation and copywriting for political and religious work as part of a business structure for Austin-based public relations agency. Responsibilities included copywriting marketing materials for agency clients, press releases, long-form articles, and advertising collateral.
Reporter at Texas Legislative Service, Austin, Texas
December 31, 2007 - September 3, 2025
Wrote long-form articles focused on committee meetings during the 2007 session of the Texas Legislature in Austin. Responsibilities included content creation, in-person interviews, and listening skills.
News Editor at Laredo Morning Times, Laredo, Texas
December 31, 2007 - September 3, 2025
Oversaw news story placements within the daily newspaper’s editorial section along with other duties assigned by the editor. Responsibilities included using Quark for editing and page design purposes, headline writing, copy editing, proofreading, and leadership.
Copy Editor/Page Designer at Killeen Daily Herald, Killeen, Texas
December 31, 2006 - September 3, 2025
Oversaw page design for front-page and inside editorial section pages on a daily basis. Responsibilities included leadership working with reporters to improve stories, using Quark and company CMS for editing and page design purposes, proofreading, and copy editing.
News Editor at Kerrville Daily Times, Kerrville, Texas
December 31, 2004 - September 3, 2025
Oversaw page design and editing of daily news stories for the daily newspaper. Responsibilities included line editing, using Quark and company CMS for editing and page design purposes, copy editing, proofreading, and leadership.
Owner at The Writing Coach, Houston, Texas
December 31, 2004 - September 3, 2025
Worked with clients on helping them improve their writing skills for local businesses. Responsibilities included proofreading, coaching, communicating, and empathic listening.
Senior Copy Editor at Houston Chronicle, Houston, Texas
December 31, 2002 - September 3, 2025
Oversaw copy editing of editorial stories for editorial business, sports, and news departments. Responsibilities included copy editing, proofreading, using company CMS for editing purposes, leadership skills, and working under deadline conditions.
Market Reporter at Pasha Publications, Houston, Texas
December 31, 1996 - September 3, 2025
Wrote daily news stories related to the natural gas and electricity industries around prices for market traders across the United States and Canada. Responsibilities included content creation, phone communication, listening, and interviewing skills.
Senior Copy Editor at The Houston Post, Houston, Texas
December 31, 1995 - September 3, 2025
Oversaw editing daily stories for editorial sports sections involving Houston area professional, college, and high school sports teams. Responsibilities included copy editing, proofreading, organizational skills, critical thinking, and headline writing.
Senior Copy Editor at The Beaumont Enterprise, Beaumont, Texas
December 31, 1993 - September 3, 2025
Oversaw editing and page design duties for daily stories for editorial sports sections involving Beaumont and Southeast Texas area college and high school sports teams. Responsibilities included copy editing, proofreading, page design, organizational skills, critical thinking, and headline writing.

Education

Bachelor's Degree at Lamar University, Beaumont, Texas
January 1, 1988 - September 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare, Real Estate & Construction