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Three years inside design studios running communications from strategy through to delivery—owning the full pipeline at a point when most are handed a narrow brief. Background spans brand communications, film, and multimedia, with the same instinct for narrative carried across all of it. My portfolio: joey-phan.com…

Joey Phan

Social Media Freelancer, Content Strategist

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Three years inside design studios running communications from strategy through to delivery—owning the full pipeline at a point when most are handed a narrow brief. Background spans brand communications, film, and multimedia, with the same instinct for narrative carried across all of it. My portfolio: joey-phan.com…

Available to hire

Three years inside design studios running communications from strategy through to delivery—owning the full pipeline at a point when most are handed a narrow brief. Background spans brand communications, film, and multimedia, with the same instinct for narrative carried across all of it.

My portfolio: joey-phan.com

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Vietnamese

Fluent

Work Experience

Communications at Rice Studios

March 1, 2024 - April 30, 2026

Joined as the first and only communications hire at a multi-brand creative studio—built the function from scratch with no existing playbook, working directly with the Creative Director across Rice Studios, Mãi, and AGI. Developed pitch decks, moodboards, and presentation narratives supporting concept development and client communication across all brands.

Studio Communications at Base Design

October 1, 2025 - April 30, 2026

Continued through the Rice studio's merger with Base Design, adapting to a globally integrated structure with a Communications Manager and Creative and Editorial Directors in Brussels.

Brand Communications & Producer at Mãi

August 18, 2024 - May 30, 2026

Led the communications relaunch under a new, more playful art direction. Owned content strategy, channel planning, and editorial direction across all social output. Wrote, produced, edited, and assistant-directed brand films for the channel; supported Mãi's international presence at concept stores and pop-ups in Tokyo and Osaka.

Event Communications & Coordinator at AGI Open

August 1, 2026 - January 31, 2026

Drove communications for Southeast Asia's first AGI Open—20+ internationally recognised designers, hosted in HCMC—working alongside the Communications Manager. Campaign reached 1.4M+ views and 92K accounts within 2 months; 3K new followers, 20K profile visits.