Johann Kim

Available to hire

Serial founder, business strategist & brand architect with 25 years experience building creative brands from scratch and driving engagement to physical locations and live experiences for cultural and creative projects.

About

Serial founder, business strategist & brand architect with 25 years experience building creative brands from scratch and driving engagement to physical locations and live experiences for cultural and creative projects.

As the founder of multiple creative-led brands, my experience includes:

  • launching over 10 brands (4 of which were 7 figure brands)
  • Opening over 100 retail stores and popup activations
  • Hosting and curating over 100 creative events
  • Exhibiting internationally at 30+ trade shows
  • Managing teams of up to 100 people and leadership teams of 20+
  • Multi site, multi state and international business
  • Running all marketing and creative activities across all brands and platforms
  • Partnering with international design brands as their Australian exclusive distributor
  • Running several major public activations including multi-event festivals, international brand launches, and various artist-led programs.

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  • Joined February 2026

Languages

  • EnglishFluent
  • KoreanAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Education
  • Manufacturing
  • Wholesale & Distribution
  • Non-Profit Organization
  • Consumer Goods

More experts in Sydney, Australia

Projects · 6

PIGEONHOLE

Australia's most beloved gift/homewares retailer with locations in Perth, Sydney, Melbourne & Brisbane. Hosting events, parties and international brand collaborations. With over 100 locations opened over the course of 18 years and all areas of business growth, brand launch, product development, design, and marketing all wrapped into one multi faceted brand with a host of sub brands created under the Pigeonhole umbrella. For more info please download brand bio attached.

  • Brand Strategist
  • Creative Director
  • Designer
  • +2
Flock Festival

Director of Flock Festival (Perth, 2022). Created the concept and delivered a multi-event creative festival featuring 40+ artist-led events across 30 days; oversaw programming of over 150 Perth-based creatives; led branding, marketing, and partnerships; coordinated art, music, and performance elements. Events included Fashion trunkshow Sunstainable fashion panel Artists talks Gallery featuring 20 painters and photographers Workshops in: life drawing, painting, kokedama, cooking, dance Spoken word, comedy, poetry and rap events Multi genre music performances: Blues, Rock, Classical, Opera, funk, disco, pop, experimental

  • Creative Director
  • Creative Producer
Coo Coo Accessories

Jewellery and accessories brand created in 2024 with national reach across 4 different cities in Australia. Brand creation & strategy Designed brand assets, logos, signage & packaging. Curated 2000+ product range and seasonal ranges Ran overseas production in Seoul with 20 suppliers General retail operations & HR for team of 25 Scaled to 7 figures within 12 months Sold the brand in 2025

  • Brand Designer
  • Brand Strategist
  • Creative Director
Her Strength

Early stage brand strategist for tech startup for young female athletes in professional level sport. My role was to help guide the brand direction, select a graphic designer and then create the first brand profile and concept document for strategic partnerships on canva.

  • Brand Strategist
  • Graphic Designer

Styled the Blank Canvas Creative event twice which is an annual event featuring photography, performance and food. I styled a 4m long grazing table on both occasions as well as running the catering for the event and setting up a lush photography backdrop set with vintage furniture and indoor jungle of living plants.

Blank Canvas Event
  • Stylist

As the exclusive distributor for the Impossible Project (now Polaroid Originals), Pigeonhole was tasked with launching the i-1 camera - the world’s very first new camera to be used with Polaroid style film. We launched the camera with an event in Sydney where 4 well known Sydney creatives across the creative arts were given the new camera and their prints were mounted and exhibited in celebration of the new camera being launched across the world at the same time. We curated the event, hosted the party, coordinated the creatives and the prints and PR and marketing of the event.

Impossible Project i-1 camera launch
  • Brand Strategist
  • Creative Director

Work experience· 6 roles

Director · Flock FestivalAug 2024 – Oct 2024 · 3 mos

Director of Flock Festival (Perth, 2022). Created the concept and delivered a multi-event creative festival featuring 40+ artist-led events across 30 days; oversaw programming of over 150 Perth-based creatives; led branding, marketing, and partnerships; coordinated art, music, and performance elements.

Brand Manager / Event Director · The Impossible Project (Polaroid Originals)Jan 2015 – Dec 2015 · 1 yr

Australian launch partner for international photography brand The Impossible Project; delivered a live launch in Sydney (2015) featuring four prominent local creatives. Managed brand narrative, partnerships, on-site delivery, and artist engagement.

Head of Brand & Live Launch · The Impossible Project (now Polaroid Originals)Jan 2015 – Present · 11 yrs 11 mos

Live launch event featuring four prominent local creatives; managed brand narrative, partnerships, promotions, and on-site delivery to support the launch of Polaroid Originals in Australia.

Founder · Cabin Fever CafeFeb 2009 – Jan 2012 · 3 yrs
Founder, Buyer · The Fox HuntJan 2009 – Dec 2013 · 5 yrs
Founder, Managing Director · Pigeonhole WholesaleJun 2007 – Dec 2017 · 10 yrs 7 mos

Education

Bachelor of Laws · University of Western Australia2000 – 2026
Bachelor of Commerce · University of Western Australia2000 – 2022

Marketing Major

Associate Diploma of Music - Piano perfomancd · AMEB - Australian Music Education Board2020

Certifications and awards· 5

Cert 4 Business2007
Lifetime Achievement Award2005

Life InStyle (Reed Gift Fairs)

Global Innovation Award - Best Retailer in Australia2005

Presented in Chicago by the Chicago Gift Fair

30 Under 302009 – 2026

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