Impossible Project i-1 camera launch

As the exclusive distributor for the Impossible Project (now Polaroid Originals), Pigeonhole was tasked with launching the i-1 camera - the world’s very first new camera to be used with Polaroid style film. We launched the camera with an event in Sydney where 4 well known Sydney creatives across the creative arts were given the new camera and their prints were mounted and exhibited in celebration of the new camera being launched across the world at the same time. We curated the event, hosted the party, coordinated the creatives and the prints and PR and marketing of the event.