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I am a commercial and growth-oriented leader with 10+ years of experience building and scaling consumer businesses. I specialize in brand development, commercial strategy, capital raising, and P&L leadership, always with a strong customer and market focus. I thrive on creating high-performing teams and trusted relationships with investors, boards, employees and partners. My approach blends entrepreneurial energy with disciplined execution, and I have led multiple exits and rapid international expansion across Europe.…I am a commercial and growth-oriented leader with 10+ years of experience building and scaling consumer businesses. I specialize in brand development, commercial strategy, capital raising, and P&L leadership, always with a strong customer and market focus. I thrive on creating high-performing teams and trusted relationships with investors, boards, employees and partners. My approach blends entrepreneurial energy with disciplined execution, and I have led multiple exits and rapid international expansion across Europe.

Johanna Sucasas Wictorén

Brand Strategist, Content Strategist, Interior Designer, +2

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I am a commercial and growth-oriented leader with 10+ years of experience building and scaling consumer businesses. I specialize in brand development, commercial strategy, capital raising, and P&L leadership, always with a strong customer and market focus. I thrive on creating high-performing teams and trusted relationships with investors, boards, employees and partners. My approach blends entrepreneurial energy with disciplined execution, and I have led multiple exits and rapid international expansion across Europe.…I am a commercial and growth-oriented leader with 10+ years of experience building and scaling consumer businesses. I specialize in brand development, commercial strategy, capital raising, and P&L leadership, always with a strong customer and market focus. I thrive on creating high-performing teams and trusted relationships with investors, boards, employees and partners. My approach blends entrepreneurial energy with disciplined execution, and I have led multiple exits and rapid international expansion across Europe.

Available to hire

I am a commercial and growth-oriented leader with 10+ years of experience building and scaling consumer businesses. I specialize in brand development, commercial strategy, capital raising, and P&L leadership, always with a strong customer and market focus.

I thrive on creating high-performing teams and trusted relationships with investors, boards, employees and partners. My approach blends entrepreneurial energy with disciplined execution, and I have led multiple exits and rapid international expansion across Europe.

Skills

Leadership

Branding

Experience Level

Leadership

Expert

Branding

Expert

Work Experience

Board Member at Verduro Light Therapy AB

July 1, 2025 - Present

Board member providing governance and strategic oversight.

Board Member at Verduro Group AB

July 1, 2025 - Present

Board member providing governance and strategic oversight.

Chairman of the Board at Biohackers Market AB

February 1, 2024 - Present

Chairman of the board overseeing governance and strategic direction.

Chairman of the Board at Nutribe Sweden AB

November 1, 2022 - Present

Chairman of the board overseeing strategy and governance.

CEO at Nutrilight

May 1, 2022 - Present

Built and scaled a leading Scandinavian light therapy company serving both B2B and D2C customers; full strategic and operational responsibility for P&L, commercial strategy and organizational leadership; managed a team of 10+ FTEs; grew revenue from 10 MSEK to 17 MSEK within two years.

Board Member at Valetudis AB (Svensk Provtagning)

February 1, 2022 - May 1, 2026

Board member providing governance and oversight.

CEO at Verduro Group AB

February 1, 2022 - Present

Co-founded the preventive health group Verduro Group consisting of five portfolio companies; raised over 30 MSEK in equity funding and executed exits of two portfolio companies.

Chairman of the Board at Swiftr AB

July 1, 2016 - July 1, 2021

Chairman of the board overseeing corporate governance during growth phase.

Founder, Managing Director at Swiftr

May 1, 2016 - January 1, 2022

Co-founded and built a tech company in the training industry, scaling to 20+ cities in Sweden; international expansion to Luxembourg; became the country’s largest training membership; raised +20 MSEK; led exit process.

Merchandise Manager, Menswear & Kidswear at H&M

January 1, 2015 - April 1, 2016

Maximized sales and profitability through commercial strategy and allocation actions for Menswear & Kids concept in the Netherlands (~110 stores); educated and led area teams and store managers toward the commercial goal.

Business Controller at H&M

February 1, 2013 - January 1, 2015

Maximized sales and profitability through analysis, setting short-term goals and long-term strategies; informal leader for 18 people with concise analyses and financial insights.