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I am a storyteller and an insights generator. I can conduct any type of strategic marketing research project and then tell the story of the insights uncovered in a way that makes it actionable and understandable to any level of your organization – from “rank and file” associates to the C-suite. I have conducted research with various constituencies and segments in many industries ranging from financial to healthcare to direct-to-consumer ebusiness. I am a dual-purpose researcher, equally adept at qualitative research and qualitative research. I am both a trained moderator, having conducted over 2,000 in-depth interviews and focus groups and I am trained in advanced statistical methods. I have done every type of research project – customer satisfaction/loyalty/Net Promoter Score, user experience, concept development, A&U studies, segmentations, brand development, etc.…I am a storyteller and an insights generator. I can conduct any type of strategic marketing research project and then tell the story of the insights uncovered in a way that makes it actionable and understandable to any level of your organization – from “rank and file” associates to the C-suite. I have conducted research with various constituencies and segments in many industries ranging from financial to healthcare to direct-to-consumer ebusiness. I am a dual-purpose researcher, equally adept at qualitative research and qualitative research. I am both a trained moderator, having conducted over 2,000 in-depth interviews and focus groups and I am trained in advanced statistical methods. I have done every type of research project – customer satisfaction/loyalty/Net Promoter Score, user experience, concept development, A&U studies, segmentations, brand development, etc.

John A. Clay

Marketing Analyst, Data Analyst, Marketing Consultant, +5

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I am a storyteller and an insights generator. I can conduct any type of strategic marketing research project and then tell the story of the insights uncovered in a way that makes it actionable and understandable to any level of your organization – from “rank and file” associates to the C-suite. I have conducted research with various constituencies and segments in many industries ranging from financial to healthcare to direct-to-consumer ebusiness. I am a dual-purpose researcher, equally adept at qualitative research and qualitative research. I am both a trained moderator, having conducted over 2,000 in-depth interviews and focus groups and I am trained in advanced statistical methods. I have done every type of research project – customer satisfaction/loyalty/Net Promoter Score, user experience, concept development, A&U studies, segmentations, brand development, etc.…I am a storyteller and an insights generator. I can conduct any type of strategic marketing research project and then tell the story of the insights uncovered in a way that makes it actionable and understandable to any level of your organization – from “rank and file” associates to the C-suite. I have conducted research with various constituencies and segments in many industries ranging from financial to healthcare to direct-to-consumer ebusiness. I am a dual-purpose researcher, equally adept at qualitative research and qualitative research. I am both a trained moderator, having conducted over 2,000 in-depth interviews and focus groups and I am trained in advanced statistical methods. I have done every type of research project – customer satisfaction/loyalty/Net Promoter Score, user experience, concept development, A&U studies, segmentations, brand development, etc.

Available to hire

I am a storyteller and an insights generator. I can conduct any type of strategic marketing research project and then tell the story of the insights uncovered in a way that makes it actionable and understandable to any level of your organization – from “rank and file” associates to the C-suite.
I have conducted research with various constituencies and segments in many industries ranging from financial to healthcare to direct-to-consumer ebusiness. I am a dual-purpose researcher, equally adept at qualitative research and qualitative research. I am both a trained moderator, having conducted over 2,000 in-depth interviews and focus groups and I am trained in advanced statistical methods. I have done every type of research project – customer satisfaction/loyalty/Net Promoter Score, user experience, concept development, A&U studies, segmentations, brand development, etc.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Avid Media Composer

Intermediate

Salesforce

Intermediate

Language

English

Fluent

Work Experience

Owner / Independent Marketing Research Consultant at J AND J INSIGHTS, LLC

January 1, 2017 - Present

Independent marketing research consulting firm providing consumer insights across ecommerce and telecommunications. Projects include Voice of the Consumer/Net Promoter Score tracking, communications development and assessment, product concept testing, and category awareness/usage studies. Manages all project lifecycle from objectives to reporting and presentation; moderates qualitative sessions.

Customer Experience Consultant at WINDSTREAM – KINETIC, INC.

January 1, 2023 - January 1, 2024

Collaborated with the Customer Experience Team; performed data analysis on quarterly consumer experience surveys, merging survey results with customer databases, and presenting findings to senior leadership.

Consumer Insights Consultant at USCELLULAR, INC.

January 1, 2021 - January 1, 2021

Consulted with internal clients on ongoing and ad-hoc studies. Projects included brand health tracking, advertising effectiveness tracking, Voice of the Consumer/NPS/Customer satisfaction tracking, value proposition development (conjoint and attribute analysis), and Marketing Mix Modeling; managed project lifecycle.

Senior Market Research Consultant at METLIFE DIRECT.

January 1, 2016 - January 1, 2017

Provided internal business units with consumer insights to inform product concepts and pilots; conducted in-house pilot testing via Qualtrics; disseminated Net Promoter Score data to internal clients.

Senior Marketing Manager, Consumer Insights at H&R BLOCK, INC.

January 1, 2012 - January 1, 2016

Delivered consumer insights to internal lines of business to guide decisions; developed jobs-to-be-done segmentation and new product concepts; managed multiple vendors and disseminated NPS dashboards to internal clients.

Independent Marketing Research Consultant / Managing Member at DOUBLE J RESEARCH ADVISORS, LLC

January 1, 2010 - January 1, 2011

Independent marketing research consulting firm conducting quantitative and qualitative research projects; managed project design, data collection, analysis, reporting

Consumer Research Consultant at HUMANA INC.

January 1, 2001 - January 1, 2010

Provided internal lines of business with the insight and information needed to make effective decisions through custom consumer research projects. Worked closely with Group Sales, Individual Sales, and Clinical Operations; tracked customer satisfaction; assessed advertising effectiveness; managed vendor relationships.

Project Manager at HUMANA INC.

January 1, 2000 - January 1, 2001

Managed project work streams, budget, and personnel to ensure projects were completed on time and within budget. Facilitated HIPAA Privacy Policy development.

Administration Team Leader at WILLIAM M. MERCER, INC. (Data Systems Group)

January 1, 1999 - January 1, 2000

Led a team of analysts who conducted compensation research; designed, budgeted, and implemented compensation studies; evaluated analyst performance; developed client questionnaires; presented data to clients.

Project Manager at WILLIAM M. MERCER, INC. / Eager Manager Advisory Service Group

January 1, 1994 - January 1, 1999

Marketing research and management consulting for institutional investment managers; developed loyalty metrics; conducted 2,000+ in-depth interviews; managed multiple projects per year.

Research Manager at KNIGHT-RIDDER, INC. (The Akron Beacon Journal)

January 1, 1992 - January 1, 1994

Managed marketing research functions for the Akron Beacon Journal; oversaw the bi-annual readership study and other research projects; developed presentation materials and budgets.

Market Research Coordinator at KNIGHT-RIDDER, INC. (The Lexington Herald-Leader)

January 1, 1988 - January 1, 1991

Developed and managed readership studies; built library of presentation materials for advertising sales; hired and supervised interviewing teams; managed projects from needs assessment to presentation.

Market Research Coordinator at KNIGHT-RIDDER, INC. (The Akron Beacon Journal)

January 1, 1991 - January 1, 1992

Hired, trained, and supervised a telephone interviewing and data entry team; built a readership study library; designed and managed marketing research projects from needs assessment to presentation.

Founder/Principal Marketing Research Consultant at J AND J INSIGHTS, LLC

January 1, 2017 - Present

Independent marketing research consulting firm providing consumer insights for ecommerce and telecommunications. Responsibilities include designing and managing Voice of the Customer tracking projects, product concept development and evaluation, category Awareness/Usage studies, and moderating qualitative interviews and focus groups. Manages all project aspects from objectives to reporting and presentation; consults on internal marketing research function development.

Customer Experience Consultant, Contractor at WINDSTREAM – KINETIC, INC.

January 1, 2023 - January 1, 2024

Collaborated with the Customer Experience Team; performed additional analysis on issues from quarterly consumer experience surveys, combined survey data with customer databases, mined data, and presented findings to senior leadership.

Consumer Insights Consultant, Contractor at USCELLULAR, INC.

January 1, 2021 - Present

Collaborated with internal clients on ongoing and ad hoc studies; project types included Brand Health tracking, Advertising Effectiveness tracking, Voice of Consumer/NPS/CSAT tracking, and value proposition development research through conjoint and attribute analysis; involved in Marketing Mix Modeling; managed all aspects of MR projects from inception to reporting.

Managing Member at DOUBLE J RESEARCH ADVISORS, LLC

January 1, 2010 - January 1, 2011

Independent marketing research consultant; conducted quantitative and qualitative projects; developed loyalty metrics; trained others on analysis techniques; managed multiple projects annually.

Consumer Research Consultant at HUMANA INC.

January 1, 2000 - January 1, 2010

Provided internal lines of business with consumer insights; tracked customer satisfaction across multiple programs, adapting NPS to business-to-business contexts; managed relationships with internal clients and vendors; supported product and marketing decisions.

Research Manager at KNIGHT-RIDDER, INC.

January 1, 1992 - January 1, 1994

Managed all marketing research functions for the Akron Beacon Journal and related properties; commissioned and managed semi-annual readership studies; developed presentations for management and clients; designed and managed other marketing research projects.

Market Research Coordinator at KNIGHT-RIDDER, INC.

January 1, 1991 - January 1, 1992

Built presentation materials from readership studies; supervised telephone interviewing and data entry teams; designed and managed marketing research projects from assessment through presentation.

Research Coordinator at The Lexington Herald-Leader

January 1, 1988 - January 1, 1991

Developed and managed marketing research projects; built a library of presentation materials for advertising sales; hired and supervised teams; managed project budgets.