Art Director at Zoomlaw Attorneys-at-Law

Responsible for content creation and operation of the "Trademark Application Expert" TikTok channel, appearing on camera personally to transform serious legal services into audience-friendly content. Developed a distinctive brand style in the highly competitive short-form video market, focusing on trademark registration strategy content. Successfully implemented a complete growth strategy for the legal brand's TikTok channel from 0 to 9,600+ followers. Accumulated 167,000 likes and 9,733 loyal followers, with multiple videos averaging 200,000 views, generating 62 qualified clients annually for Zhong Law Firm. Developed and executed cross-platform (TikTok/Instagram/FB) short video content strategies, implementing the "Golden 3-Second Rule" to increase average view completion rates by 42%. Created viral videos reaching 280,000 organic views, significantly enhancing brand awareness. Designed high-conversion social media templates using the "CTA Layering Framework" (question + pain point +

Art Director at Zoomlaw Attorneys-at-Law

Responsible for content creation and operation of the 'Trademark Application Expert' TikTok channel, personally appearing on camera to make serious legal services audience-friendly. Developed a distinctive brand style in the competitive short-form video market focusing on trademark registration strategies. Successfully grew the TikTok channel from nothing to 9,600+ followers, accumulating 167,000 likes, with multiple videos averaging 200,000 views and generating 62 qualified clients annually. Executed cross-platform short video strategies (TikTok, Instagram, Facebook) using the 'Golden 3-Second Rule' to improve view completion rates by 42%. Created viral videos with up to 280,000 organic views. Designed high-conversion social media templates that increased engagement by 67%. Implemented data-driven content iteration and trend response systems to capitalize on viral waves. Designed brand short video campaigns and e-commerce visual redesigns, resulting in increased watch times and conver

Art Director at Zoomlaw Attorneys-at-Law

As Brand Art Director, I am responsible for content creation and operation of the "Trademark Application Expert" TikTok channel, personally appearing on camera to transform serious legal services into audience-friendly content. I developed a distinctive brand style in the highly competitive short-form video market, focusing on trademark registration strategy. I successfully grew the legal brand's TikTok channel from 0 to over 9,600 followers, generating approximately 62 qualified clients annually. I implemented cross-platform short video strategies, increasing average view completion rates by 42% and engagement by 67%. I also created viral videos reaching up to 280,000 organic views, developed template systems to reduce production costs and time, and applied data-driven content iteration and trend response systems to optimize content performance and capitalize on viral trends.

Brand Art Director at Zoom Law Law Firm

Responsible for content creation and operation of the "Trademark Application Expert" TikTok channel, appearing on camera to transform serious legal services into audience-friendly content. Developed a distinctive brand style focusing on trademark registration strategy content within the competitive short-form video market. Successfully implemented a complete growth strategy for the legal brand's TikTok channel from zero to 9,600+ followers. Accumulated 167,000 likes and 9,733 loyal followers, with multiple videos averaging 200,000 views, generating 62 qualified clients annually. Developed and executed cross-platform short video content strategies (TikTok, Instagram, Facebook) employing techniques like the "Golden 3-Second Rule" to increase average view completion rates by 42%. Created viral videos reaching 280,000 organic views and designed high-conversion social media templates, increasing post engagement by 67%. Implemented data-driven content iteration processes, optimizing over 15

Art Director at Zoom Law Attorneys-at-Law (Zoom Law Law Firm)

Responsible for content creation and operation of the "Trademark Application Expert" TikTok channel, appearing on camera to transform serious legal services into audience-friendly content. Developed a distinctive brand style in the competitive short-form video market focusing on trademark registration strategy content. Successfully grew the TikTok channel from zero to over 9,600 followers, accumulating 167,000 likes and 9,733 loyal followers with multiple videos averaging 200,000 views. Executed cross-platform (TikTok, Instagram, Facebook) short video content strategies increasing average view completion rates by 42%. Created viral videos reaching 280,000 organic views, designed high-conversion social media templates increasing post engagement by 67%, and implemented a data-driven content iteration process using Google Analytics and social listening tools to optimize over 15 visual assets monthly. Established a trend response system combining Google Trends and Brandwatch monitoring to

Brand Art Director at Zoom Law Attorneys-at-Law

Responsible for content creation and operation of the 'Trademark Application Expert' TikTok channel, transforming serious legal services into audience-friendly content. Developed a distinctive brand style for fast-paced short-form video content and growth strategies that increased followers from 0 to 9,600+ and accrued 167,000 likes with 9,733 loyal followers; produced viral videos averaging ~200,000 views; designed high-conversion social media templates to increase engagement; implemented a data-driven content iteration process using Google Analytics and social listening tools for A/B testing; built a cross-platform content system for multi-platform deployment.