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I’m a performance and ABM marketing professional with 4 years of experience, specializing in full-funnel demand generation, paid media planning, and campaign optimization across NORAM, EMEA, APAC, and LATAM. I translate marketing and ad data into actionable insights, manage budgets and project timelines, and work closely with leadership from Demand Gen Managers up to CMOs to drive measurable results. I also bring hands-on content and creative support—copywriting, short video production, and simple graphic design—using AI tools (including building custom GPTs) to improve efficiency in keyword research, reporting, and marketing optimization. Across multiple B2B industries such as cybersecurity, cloud computing, and software contracting, I focus on improving performance metrics while maintaining stable outcomes.…I’m a performance and ABM marketing professional with 4 years of experience, specializing in full-funnel demand generation, paid media planning, and campaign optimization across NORAM, EMEA, APAC, and LATAM. I translate marketing and ad data into actionable insights, manage budgets and project timelines, and work closely with leadership from Demand Gen Managers up to CMOs to drive measurable results. I also bring hands-on content and creative support—copywriting, short video production, and simple graphic design—using AI tools (including building custom GPTs) to improve efficiency in keyword research, reporting, and marketing optimization. Across multiple B2B industries such as cybersecurity, cloud computing, and software contracting, I focus on improving performance metrics while maintaining stable outcomes.

Johnny Tai

Digital Marketer, Performance Marketer, ABM Marketer, +2

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I’m a performance and ABM marketing professional with 4 years of experience, specializing in full-funnel demand generation, paid media planning, and campaign optimization across NORAM, EMEA, APAC, and LATAM. I translate marketing and ad data into actionable insights, manage budgets and project timelines, and work closely with leadership from Demand Gen Managers up to CMOs to drive measurable results. I also bring hands-on content and creative support—copywriting, short video production, and simple graphic design—using AI tools (including building custom GPTs) to improve efficiency in keyword research, reporting, and marketing optimization. Across multiple B2B industries such as cybersecurity, cloud computing, and software contracting, I focus on improving performance metrics while maintaining stable outcomes.…I’m a performance and ABM marketing professional with 4 years of experience, specializing in full-funnel demand generation, paid media planning, and campaign optimization across NORAM, EMEA, APAC, and LATAM. I translate marketing and ad data into actionable insights, manage budgets and project timelines, and work closely with leadership from Demand Gen Managers up to CMOs to drive measurable results. I also bring hands-on content and creative support—copywriting, short video production, and simple graphic design—using AI tools (including building custom GPTs) to improve efficiency in keyword research, reporting, and marketing optimization. Across multiple B2B industries such as cybersecurity, cloud computing, and software contracting, I focus on improving performance metrics while maintaining stable outcomes.

Available to hire

I’m a performance and ABM marketing professional with 4 years of experience, specializing in full-funnel demand generation, paid media planning, and campaign optimization across NORAM, EMEA, APAC, and LATAM. I translate marketing and ad data into actionable insights, manage budgets and project timelines, and work closely with leadership from Demand Gen Managers up to CMOs to drive measurable results.

I also bring hands-on content and creative support—copywriting, short video production, and simple graphic design—using AI tools (including building custom GPTs) to improve efficiency in keyword research, reporting, and marketing optimization. Across multiple B2B industries such as cybersecurity, cloud computing, and software contracting, I focus on improving performance metrics while maintaining stable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Malay

Intermediate

Work Experience

Senior Digital Campaign Associate / Managing

September 1, 2025 - Present

Managed two accounts simultaneously, handling campaign execution from planning to reporting and monitoring up to 30 concurrent campaigns. Worked closely with platform account managers.

Specialist, Performance Marketing at 2X

July 1, 2024 - August 1, 2025

Managed global demand gen and ABM paid media campaigns, primarily in the US, covering full-funnel ABGTM/paid media planning across NO RA M, EMEA, APAC, and LATAM. Built channel budgeting to support budget allocation planning and interpreted marketing data to generate actionable insights for campaign optimization. Directed stakeholder engagement with Demand Gen Manager, Director, VP/SVP, and CMO, and worked across multiple B2B industries including cybersecurity, cloud computing, and software contractor management. Leveraged AI tools and built custom GPTs to support content production, keyword research, competitor analysis, reporting, and marketing optimization. Achievements included improving campaign efficiency by reducing cost-related performance metrics while keeping overall performance stable despite a budget decrease; optimizing LinkedIn lead generation after assuming ownership, achieving a 67% increase in leads and a 24% decrease in cost per lead (CPL) in one quarter; and consist

Digital Marketing & Project Specialist at Job Majestic Sdn Bhd

July 1, 2023 - June 1, 2024

Supported digital marketing and project activities. (Specific responsibilities beyond education-level context are limited in the provided resume text; primary details captured under internship-related content.)

Social Media Specialist

September 1, 2022 - June 1, 2023

Created and managed custom product packaging assets tailored to diverse client expectations; led employer branding project as part of a 4-person team from planning and pitching through reporting. Drove website traffic with initiatives across online/offline channels, achieving 121.5% increase in users and 119% increase in new users. Managed EDM campaigns using audience segmentation to achieve 35%–45% open rates. Served as project manager for CEO personal branding, and handled media partner and vendor relationships.

Marketing Intern at Kredenece Creative Solutions (KCS) Sdn Bhd

May 1, 2021 - August 1, 2021

Marketing Intern (Content & Creative) at Job Majestic Sdn Bhd

May 1, 2021 - August 1, 2021

Created social media content posts, surveyed and engaged KOLs to align with client expectations, and researched/approached new logos via email marketing. Developed a WordPress blog/web presence.