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I am a creative and marketing leader with 30+ years of experience delivering integrated brand, digital, and campaign solutions across healthcare, agency, and corporate environments. I thrive on turning strategic goals into engaging visuals and measurable results. I excel at translating development, fundraising, and engagement objectives into high-impact creative, digital platforms, and marketing initiatives. My strengths include brand management, web and email campaigns, executive presentations, and cross-functional collaboration across diverse teams and stakeholders.…I am a creative and marketing leader with 30+ years of experience delivering integrated brand, digital, and campaign solutions across healthcare, agency, and corporate environments. I thrive on turning strategic goals into engaging visuals and measurable results. I excel at translating development, fundraising, and engagement objectives into high-impact creative, digital platforms, and marketing initiatives. My strengths include brand management, web and email campaigns, executive presentations, and cross-functional collaboration across diverse teams and stakeholders.

John Tracy

Designer, Art Director, Creative Director, +7

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I am a creative and marketing leader with 30+ years of experience delivering integrated brand, digital, and campaign solutions across healthcare, agency, and corporate environments. I thrive on turning strategic goals into engaging visuals and measurable results. I excel at translating development, fundraising, and engagement objectives into high-impact creative, digital platforms, and marketing initiatives. My strengths include brand management, web and email campaigns, executive presentations, and cross-functional collaboration across diverse teams and stakeholders.…I am a creative and marketing leader with 30+ years of experience delivering integrated brand, digital, and campaign solutions across healthcare, agency, and corporate environments. I thrive on turning strategic goals into engaging visuals and measurable results. I excel at translating development, fundraising, and engagement objectives into high-impact creative, digital platforms, and marketing initiatives. My strengths include brand management, web and email campaigns, executive presentations, and cross-functional collaboration across diverse teams and stakeholders.

Available to hire

I am a creative and marketing leader with 30+ years of experience delivering integrated brand, digital, and campaign solutions across healthcare, agency, and corporate environments. I thrive on turning strategic goals into engaging visuals and measurable results.

I excel at translating development, fundraising, and engagement objectives into high-impact creative, digital platforms, and marketing initiatives. My strengths include brand management, web and email campaigns, executive presentations, and cross-functional collaboration across diverse teams and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Manager at Hoar Program Management

February 1, 2023 - August 1, 2025

Led development of marketing materials, proposals, and presentations supporting business development and client acquisition; supported brand refresh and implementation across internal and external communications; designed and executed digital deliverables including email campaigns and social visuals; collaborated on the launch of a redesigned corporate website and managed ongoing site content, UI/UX, and updates.

Lead Coordinator, Creative Services & Web Design at Children's of Alabama

June 1, 2013 - February 1, 2023

Led design and development of the enterprise website for one of the largest pediatric healthcare systems in the U.S.; supported marketing, fundraising, and community engagement initiatives through digital campaigns, microsites, and email communications; designed scientific posters, digital annual reports, infographics, and a wide range of print and digital deliverables; served as a creative partner to internal teams, translating complex healthcare information into clear, accessible visual communication.

Digital Art Director at Luckie

October 1, 2005 - June 1, 2013

Led design and development of digital campaigns, websites, and email initiatives for national and regional clients. Clients included AT&T, Regions Bank, Bayer Advanced, Little Debbie, Alabama Tourism, Gulf Power, and Vanderbilt Athletics. Collaborated with account and strategy teams to deliver concept-driven, results-focused creative solutions.

Art Director at SmartArt South

September 1, 2004 - October 1, 2005

Developed a wide range of print and digital design solutions for a boutique studio serving a diverse client base. Supervised creative execution, collaborated directly with clients, and managed production from concept through delivery.

Web/Publications Director at MTA Distributors

August 31, 2003 - July 31, 2004

Led advertising, catalog design, and website maintenance for an equipment rental and sales distributor; developed brand support materials to ensure consistent visual identity across marketing channels.

Art Director at Mast General Store

December 31, 1990 - September 30, 2002

Led in-house creative and advertising efforts for a multi-location retail chain across print, digital, and broadcast channels. Delivered end-to-end brand execution including web design, weekly advertising, periodicals, outdoor, television, and corporate identity.