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I’m a science communicator with a strong foundation in life sciences and a proven track record in digital marketing. As an experienced Social Media Manager, I’ve worked on award-winning campaigns in the advertising industry, with experience in creative strategy, editing, and audience engagement. Now pursuing my MSc Science Communication and Public Engagement at the University of Edinburgh, I focus on making science more accessible and engaging—bridging my background in molecular biology, nursing, and media to create impactful, inclusive communication.…I’m a science communicator with a strong foundation in life sciences and a proven track record in digital marketing. As an experienced Social Media Manager, I’ve worked on award-winning campaigns in the advertising industry, with experience in creative strategy, editing, and audience engagement. Now pursuing my MSc Science Communication and Public Engagement at the University of Edinburgh, I focus on making science more accessible and engaging—bridging my background in molecular biology, nursing, and media to create impactful, inclusive communication.

Jolina Villanueva James

Copywriter, Social Media Manager, Content Creator, +2

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I’m a science communicator with a strong foundation in life sciences and a proven track record in digital marketing. As an experienced Social Media Manager, I’ve worked on award-winning campaigns in the advertising industry, with experience in creative strategy, editing, and audience engagement. Now pursuing my MSc Science Communication and Public Engagement at the University of Edinburgh, I focus on making science more accessible and engaging—bridging my background in molecular biology, nursing, and media to create impactful, inclusive communication.…I’m a science communicator with a strong foundation in life sciences and a proven track record in digital marketing. As an experienced Social Media Manager, I’ve worked on award-winning campaigns in the advertising industry, with experience in creative strategy, editing, and audience engagement. Now pursuing my MSc Science Communication and Public Engagement at the University of Edinburgh, I focus on making science more accessible and engaging—bridging my background in molecular biology, nursing, and media to create impactful, inclusive communication.

Available to hire

I’m a science communicator with a strong foundation in life sciences and a proven track record in digital marketing. As an experienced Social Media Manager, I’ve worked on award-winning campaigns in the advertising industry, with experience in creative strategy, editing, and audience engagement. Now pursuing my MSc Science Communication and Public Engagement at the University of Edinburgh, I focus on making science more accessible and engaging—bridging my background in molecular biology, nursing, and media to create impactful, inclusive communication.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Rare Philippines

January 1, 2018 - December 1, 2025

Developed and executed social media campaigns to communicate environmental science, boost community advocacy, and drive behavior change. Promoted Rare’s Coastal 500’s recognition as a 2023 Earthshot Prize Finalist (Revive Our Oceans category), amplifying global visibility. Translated complex research into clear, engaging content for coastal communities and local leaders. Highlighted Rare’s Fish Forever program’s alignment with global goals, including the 30x30 biodiversity target. Used analytics to measure impact and optimize messaging for broader reach and policy relevance.

Earth Associate at Edinburgh Earth Initiative

November 1, 2025 - Present

Support sustainability-focused projects and events, develop interdisciplinary leadership skills, participate in professional development workshops, and assist in planning and delivering sustainability events across the University.

Postgraduate Student Ambassador (Part-time) at University of Edinburgh

October 1, 2025 - Present

Create promotional content (blogs, videos, testimonials) to enhance postgraduate communications; represent the university at recruitment events; respond to inquiries via email, Unibuddy chat, and social media.

Head Marketing Officer (Volunteer) at EuSci (University of Edinburgh Science Magazine)

January 1, 2024 - Present

Spearhead digital communications strategy; design visual and written content to boost reach and engagement; manage social media channels with data-informed strategies; coordinate subteams to publish timely updates and events.

Social Media & Community Manager at Digitas (Publicis Groupe Philippines)

January 1, 2016 - December 1, 2025

Managed digital campaigns for various clients, fostering online community growth; collaborated with creative and media teams; developed proactive engagement strategies, real-time communications, and day-to-day community moderation; led crisis management on online platforms.

Social Media Manager at MullenLowe TREYNA

January 1, 2012 - January 1, 2020

Supported the planning and execution of digital campaigns and on-ground activations for major local and global brands; managed social media content publishing, community engagement, and real-time responses; collaborated with creative, strategy, and accounts teams; led moderation, social listening, and analytics reporting; supported brand events and influencer campaigns.

Social Media Manager at BBDO Guerrero

January 1, 2017 - January 1, 2018

Managed daily community engagement and moderation across Facebook and Yelp for Philippine and U.S. markets; conducted social listening, sentiment monitoring, and response management; collaborated with creative and strategy teams to support campaign rollouts; strengthened online customer relationships.

Freelance Copywriter at Canva

January 1, 2017 - January 1, 2018

Crafted original, well-researched copy tailored to project goals and audiences; maintained brand voice and messaging; monitored emerging trends to keep content relevant and engaging.