I’m a graphic and product designer based in Sydney, with a multidisciplinary background spanning product design, UX/UI, branding, marketing, illustration, web design and art direction. I enjoy turning business and user needs into polished, meaningful design solutions across digital, print and web, and I bring a thoughtful, intuitive and value-driven approach to every project. I work comfortably across teams and mediums, partnering with product managers, engineers and stakeholders to create effective experiences and strong brand applications. I’m adaptable, collaborative and motivated by creative problem-solving, with a genuine love for visual expression, photography and continuous learning. Originally from Stockholm, I’m inspired by the world around me and bring an authentic, energetic perspective to my work.

Joline Fransson

I’m a graphic and product designer based in Sydney, with a multidisciplinary background spanning product design, UX/UI, branding, marketing, illustration, web design and art direction. I enjoy turning business and user needs into polished, meaningful design solutions across digital, print and web, and I bring a thoughtful, intuitive and value-driven approach to every project. I work comfortably across teams and mediums, partnering with product managers, engineers and stakeholders to create effective experiences and strong brand applications. I’m adaptable, collaborative and motivated by creative problem-solving, with a genuine love for visual expression, photography and continuous learning. Originally from Stockholm, I’m inspired by the world around me and bring an authentic, energetic perspective to my work.

Available to hire

I’m a graphic and product designer based in Sydney, with a multidisciplinary background spanning product design, UX/UI, branding, marketing, illustration, web design and art direction. I enjoy turning business and user needs into polished, meaningful design solutions across digital, print and web, and I bring a thoughtful, intuitive and value-driven approach to every project.

I work comfortably across teams and mediums, partnering with product managers, engineers and stakeholders to create effective experiences and strong brand applications. I’m adaptable, collaborative and motivated by creative problem-solving, with a genuine love for visual expression, photography and continuous learning. Originally from Stockholm, I’m inspired by the world around me and bring an authentic, energetic perspective to my work.

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Work Experience

Graphic and Product Designer at Brightte
October 1, 2025 - January 1, 2026
Delivered product and graphic design assets across web, print and digital. Collaborated cross-functionally to translate business and user needs into polished, scalable designs supporting product growth and usability.
Graphic- and product designer at Brightte
October 1, 2025 - January 1, 2026
Delivered product and graphic design assets across web, print and digital. Collaborated cross-functionally to distill business and user needs into polished, scalable designs that supported product growth and usability.
Visual designer - UI at Flare HR / MYOB
January 1, 2024 - June 1, 2025
Worked as part of the product team across product design, growth marketing, art direction, web design and related areas. Contributed to a successful brand and website update.
Digital design lead at Sked Social
April 1, 2022 - November 1, 2023
Worked across product design, UX/UI, branding, marketing design, illustration, Webflow development, slide decks and art direction across a broad range of digital channels.
Graphic designer at Convaim
April 1, 2021 - April 1, 2022
Created digital designs, slide decks, Webflow development and marketing collateral for a number of corporate technology businesses.
Graphic design intern at Madder AB
January 1, 2017 - January 1, 2017
Completed an internship at an advertising agency. Main tasks included creating EDMs, social media campaigns and branding.
Graphic designer at Freelance
January 1, 2017 - Present
Provided freelance branding, web development using Webflow and Squarespace, marketing design, illustration, photography and layout design services.

Education

Advanced Diploma of Graphic Design at TAFE NSW, Design Centre Enmore
January 1, 2020 - January 1, 2021
Diploma of Graphic Design at TAFE NSW, Design Centre Enmore
January 1, 2019 - January 1, 2020
Art History at Uppsala University
January 1, 2016 - January 1, 2016
Diploma of Photography at Fotolinjen Hemse, Gotlands Folkhögskola
January 1, 2015 - January 1, 2016
Visual Communication at Beckmans College of Design
January 1, 2013 - January 1, 2014
Journalism at Södertörn University College
January 1, 2012 - January 1, 2012
Advanced Diploma of Graphic Design at TAFE NSW, Design Centre Enmore
January 1, 2020 - January 1, 2021
Diploma of Graphic Design at TAFE NSW, Design Centre Enmore
January 1, 2019 - January 1, 2020
Art History at Uppsala University
January 1, 2016 - January 1, 2016
Diploma of Photography at Fotolinjen Hemse, Gotlands Folkhögskola
January 1, 2015 - January 1, 2016
Visual Communication at Beckmans College of Design
January 1, 2013 - January 1, 2014
Journalism at Södertörn University College
January 1, 2012 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Computers & Electronics