Jennifer Olsen

Creative Director + Brand Strategist at MITCHELLS

Selected to collaborate with the agency of record to develop and refine highly intuitive, visually compelling, and strategically aligned campaigns that embody Mitchells’ brand identity, vision, and voice. Spearheaded creative direction across print, digital, social media, integrated marketing, and traditional advertising to ensure brand consistency and engagement. Led multi-channel storytelling, campaign execution, and content development to drive audience connection and elevate brand perception. Managed end-to-end creative production, including photoshoot direction, asset development, and final execution across all platforms. Passionate about delivering exceptional design, brand storytelling, and innovative content that is thoughtful, impactful, and results-driven.

Branding + Website Designer at AMERICAN STANDARD

Collaborated with the agency of record and American Standard’s internal creative team to enhance global brand presentation, with a specialized focus on consumer and trade websites. Led brand identity development, website design, and digital strategy to elevate mass-luxury positioning. Designed and implemented logos, brand aesthetics, advertising campaigns, and social/traditional media assets to align with contemporary product launches. Developed wireframes, mockups, and responsive layouts for mobile, tablet, and desktop experiences. Created cohesive branding systems, UI/UX elements, and digital assets to ensure a seamless, visually compelling, and user-friendly web experience.

Creative Director at TOMMY HILFIGER

Appointed to spearhead the creative evolution of Tommy’s brand presentation, driving its strategic entry into the U.S. luxury fashion market. Partnered with the VP of Creative and Director of Editorial Content to refine and expand the brand’s visual and editorial presence across new and emerging media, with a key focus on launching the Tommy-branded print magazine. Leveraged deep expertise in fashion, beauty, and lifestyle branding to shape a compelling digital experience, including the rollout of the newly-designed website. Defined and implemented art and photography processes, establishing a distinct creative direction to elevate brand storytelling. Led and managed the art department, overseeing daily operations, visual identity, execution, and budgeting to bring high-level concepts to life. Ensured brand consistency and creative excellence across all verticals and content types.

Creative Director: Brand Development + Market Expansion at L.L. BEAN SIGNATURE

Joined a dedicated satellite team to expand L.L. Bean Signature’s market share, targeting a trend-conscious, style-forward audience. Led brand visuals and print design, developing a refined catalog template to differentiate Signature from the core brand while maintaining brand integrity. Directed concept development and execution to ensure a consistent and compelling brand narrative across all materials. Partnered with the Executive Creative Director to align design collections with both short- and long-term brand strategies. Proactively identified new resources and innovative design approaches to honor the brand’s heritage while evolving its visual language. Managed and mentored a team of art directors, copywriters, digital designers, and graphic artists, fostering collaboration and alignment with key stakeholders. Ensured a high level of creative excellence and craftsmanship across all internal and external brand touchpoints.

Senior Art Director: E-Commerce & FASHION PHOTOGRAPHY at GILT GROUP

Taylor’s e-commerce presence and visual branding. Led and inspired a creative team to develop impactful concepts and executions aligned with the brand’s evolving vision. Directed e-commerce photography and styling, ensuring compelling, on-brand imagery. Managed talent acquisition for photo shoots, researching and securing top-tier photographers, stylists, hair and makeup artists, and models. Oversaw shoot production and post-production, maintaining a seamless process from concept to final execution to elevate the brand’s digital experience.

VP, Creative Director at THE SHADE STORE

Conceptualized and executed high-impact creative campaigns to elevate the role of window treatments in interior design. Led The Shade Store’s creative vision, ensuring all brand expressions reflected cutting-edge fashion, style, and innovation. Inspired and directed a high-performing creative team to produce industry-leading work across print, digital, social media, showroom displays, and shelter magazine advertising. Developed and maintained a cohesive brand identity, voice, and visual style aligned with company objectives. Recruited, mentored, and empowered art directors, designers, copywriters, and photographers, fostering a culture of creativity and excellence. Oversaw and executed sophisticated photography for design inspiration, product marketing, and lead generation, leveraging industry connections to secure top-tier creative talent.

Associate Creative Director at BERGDORF GOODMAN

Chosen to join a forward-thinking creative team dedicated to developing trend-setting, innovative concepts by drawing inspiration from unconventional platforms and emerging cultural movements. Proactively identified and collaborated with emerging talent across photography, illustration, and graphic design, leveraging each project as an opportunity for creative innovation and brand differentiation. Established and enforced creative standards across internal teams and external partners, ensuring consistency and brand integrity across all touchpoints. Provided leadership and strategic direction to the in-house creative team, delivering customer-centric, compelling design solutions that aligned with overarching marketing and business objectives.

Creative Director + Brand Strategist, Digital + Print Marketing at Mitchells

Collaborated with the agency of record to develop and refine visually compelling, strategically aligned campaigns that embody Mitchells’ brand identity, vision, and voice. Led creative direction across print, digital, social, integrated marketing, and traditional advertising to ensure brand consistency and engagement. Managed end-to-end creative production, including photoshoot direction, asset development, and final execution across all platforms; drove multi-channel storytelling and content development to elevate brand perception.

Branding + Website Designer at American Standard

Collaborated with the agency of record and internal creative team to enhance global brand presentation with a focus on consumer and trade websites. Led brand identity development, website design, and digital strategy to elevate mass-luxury positioning. Designed and implemented logos, brand aesthetics, advertising campaigns, and social/traditional media assets; developed wireframes, mockups, and responsive layouts; created cohesive branding systems and UI/UX elements for a seamless web experience.

Creative Director at Tommy Hilfiger

Spearheaded the creative evolution of Tommy’s brand presentation, driving its strategic entry into the U.S. luxury fashion market. Partnered with leadership to refine visual and editorial presence across emerging media, with a key focus on launching the Tommy-branded print magazine. Shaped a compelling digital experience, including rollout of a redesigned website; defined and implemented art and photography processes and led the art department to ensure brand consistency and creative excellence.

Creative Director: Brand Development + Market Expansion at L.L. Bean Signature

Joined a dedicated satellite team to expand market share among trend-conscious, style-forward audiences. Led brand visuals and print design, developing a refined catalog template to differentiate Signature while preserving brand integrity. Directed concept development, partnered with the Executive Creative Director to align design collections with short- and long-term strategies, mentored a multidisciplinary team, and identified innovative resources to honor heritage while evolving the visual language.

Senior Art Director: E-Commerce & Fashion Photography at Gilt Group

Led a creative team to develop impactful concepts and executions aligned with the brand’s evolving vision. Directed e-commerce photography and styling, managed talent acquisition for photo shoots, oversaw shoot production and post-production to elevate the brand’s digital experience.

VP, Creative Director at The Shade Store

Conceptualized and executed high-impact creative campaigns to elevate window treatments in interior design. Led the creative vision across print, digital, social, showroom displays, and shelter magazine advertising. Built and maintained a cohesive brand identity, mentored a high-performing creative team, and oversaw photography for design inspiration, product marketing, and lead generation.

Associate Creative Director at Bergdorf Goodman

Joined a forward-thinking team to develop trend-setting concepts, drawing inspiration from unconventional platforms and emerging cultural movements. Established creative standards across internal and external partners, provided leadership and strategic direction to the in-house team, and delivered customer-centric design solutions that aligned with marketing and business objectives.

Creative Director: Brand Development + Market Expansion at L.L. BEAN SIGNATURE

Joined a dedicated satellite team to expand L.L. Bean Signature’s market share, targeting a trend-conscious, style-forward audience. Led brand visuals and print design, developing a refined catalog template to differentiate Signature from the core brand while maintaining brand integrity. Directed concept development and execution to ensure a consistent and compelling brand narrative across all materials. Partnered with the Executive Creative Director to align design collections with both short- and long-term brand strategies. Proactively identified new resources and innovative design approaches to honor the brand’s heritage while evolving its visual language. Managed and mentored a team of art directors, copywriters, digital designers, and graphic artists, fostering collaboration and alignment with key stakeholders. Ensured a high level of creative excellence and craftsmanship across all internal and external brand touchpoints.