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I’m a marketing strategist and creative producer who plans the strategy, produces the creative, and uses AI-augmented workflows to move faster without losing quality. I’ve led end-to-end content and campaign execution across hospitality, F&B, beauty, retail, and healthcare—turning KPIs into content calendars and measurable audience/lead growth.…

Jo S. Magpantay

Content Strategist, Marketing Analyst, Marketing Consultant, +7

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I’m a marketing strategist and creative producer who plans the strategy, produces the creative, and uses AI-augmented workflows to move faster without losing quality. I’ve led end-to-end content and campaign execution across hospitality, F&B, beauty, retail, and healthcare—turning KPIs into content calendars and measurable audience/lead growth.…

Available to hire

I’m a marketing strategist and creative producer who plans the strategy, produces the creative, and uses AI-augmented workflows to move faster without losing quality. I’ve led end-to-end content and campaign execution across hospitality, F&B, beauty, retail, and healthcare—turning KPIs into content calendars and measurable audience/lead growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Brand Creator at North X Digital

July 1, 2025 - Present

Defined visual identity and content systems for hospitality & F&B brands, delivering consistent creative direction across digital platforms that grew audience reach by 6.2×. Produced photo, video, and AI-generated content for campaigns, reducing production turnaround while maintaining an 85% client approval rate. Built and executed KPI-driven content strategies that generated up to 24× growth in key metrics within 3 months. Developed content calendars and campaign plans aligned with brand goals, audience insights, and platform trends to strengthen consistency and campaign performance.

Marketing Executive at SKINIII Medical & Aesthetics Clinic

January 1, 2024 - June 30, 2025

Expanded from a general marketing role into full ownership of digital marketing initiatives, managing social media, website content, paid campaigns, and in-clinic print collateral across multiple channels. Increased clinic social media reach and engagement by 35% through organic content strategy, influencer collaborations, and platform-focused campaign execution. Managed cross-channel marketing campaigns across Meta, Google, and WhatsApp to strengthen brand visibility and support patient acquisition efforts. Managed 100+ monthly patient inquiries and appointment bookings, coordinating between marketing and clinical teams.

Marketing Specialist at Pretty Bubble Boutique

October 1, 2022 - December 31, 2023

Grew Facebook, Instagram, TikTok, and YouTube to 50,000+ combined followers, generating 100+ daily website visits and increasing ad-driven sales by 30%. Proposed and launched a new retail service line that generated PHP 40,000+ in additional monthly revenue after launch. Managed full-funnel digital marketing from organic content, paid ads, branding, and creative production — as the sole marketing resource.

Graphic Designer (Contract) at The/Studio Technologies Philippines

October 1, 2021 - January 31, 2022

Designed custom fabric artwork and production-ready files for a global custom-manufacturing platform, translating client briefs into technically accurate designs aligned with strict manufacturing specifications. Created client-facing mockups and presentation materials to clarify design intent and streamline approvals across high-volume concurrent requests within a short contract period.

Graphic Designer at The/Studio Technologies Philippines

October 1, 2021 - January 31, 2022

Created custom fabric patch designs and production-ready artwork, ensuring accuracy across multiple client requests and manufacturing specifications. Produced detailed mock-ups and client presentation materials to streamline approvals and ensure alignment before final production.

Founder & Creative Director at Antipara Studios

May 1, 2020 - October 31, 2022

Founded and managed a creative studio producing visual content for artists, events, and brands across photography, videography, graphic design, and animation. Managed projects alongside full-time roles, independently handling multiple client deadlines while stepping into production, creative, and operational responsibilities as needed.