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A marketing and content specialist with 5+ years of experience across digital marketing, brand communications, campaign execution, and creative production in the UAE and Philippines. I excel at managing multi-platform campaigns, social media growth, content strategy, and brand storytelling for hospitality, retail, F&B, and medical & beauty brands. I turn audience insights into compelling content and measurable results, collaborating with cross-functional teams to align creative with business goals.…A marketing and content specialist with 5+ years of experience across digital marketing, brand communications, campaign execution, and creative production in the UAE and Philippines. I excel at managing multi-platform campaigns, social media growth, content strategy, and brand storytelling for hospitality, retail, F&B, and medical & beauty brands. I turn audience insights into compelling content and measurable results, collaborating with cross-functional teams to align creative with business goals.

Jo S. Magpantay

Content Strategist, Marketing Analyst, Marketing Consultant, +5

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A marketing and content specialist with 5+ years of experience across digital marketing, brand communications, campaign execution, and creative production in the UAE and Philippines. I excel at managing multi-platform campaigns, social media growth, content strategy, and brand storytelling for hospitality, retail, F&B, and medical & beauty brands. I turn audience insights into compelling content and measurable results, collaborating with cross-functional teams to align creative with business goals.…A marketing and content specialist with 5+ years of experience across digital marketing, brand communications, campaign execution, and creative production in the UAE and Philippines. I excel at managing multi-platform campaigns, social media growth, content strategy, and brand storytelling for hospitality, retail, F&B, and medical & beauty brands. I turn audience insights into compelling content and measurable results, collaborating with cross-functional teams to align creative with business goals.

Available to hire

A marketing and content specialist with 5+ years of experience across digital marketing, brand communications, campaign execution, and creative production in the UAE and Philippines.

I excel at managing multi-platform campaigns, social media growth, content strategy, and brand storytelling for hospitality, retail, F&B, and medical & beauty brands. I turn audience insights into compelling content and measurable results, collaborating with cross-functional teams to align creative with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Brand Creator at North X Digital

July 1, 2025 - Present

Defined visual identity and content systems for hospitality & F&B brands, delivering consistent creative direction across digital platforms that grew audience reach by 6.2×. Produced photo, video, and AI-generated content for campaigns, reducing production turnaround while maintaining an 85% client approval rate. Built and executed KPI-driven content strategies that generated up to 24× growth in key metrics within 3 months. Developed content calendars and campaign plans aligned with brand goals, audience insights, and platform trends to strengthen consistency and campaign performance.

Marketing Executive at SKINIII Medical & Aesthetics Clinic

January 1, 2024 - June 30, 2025

Expanded from a general marketing role into full ownership of digital marketing initiatives, managing social media, website content, paid campaigns, and in-clinic print collateral across multiple channels. Increased clinic social media reach and engagement by 35% through organic content strategy, influencer collaborations, and platform-focused campaign execution. Managed cross-channel marketing campaigns across Meta, Google, and WhatsApp to strengthen brand visibility and support patient acquisition efforts. Managed 100+ monthly patient inquiries and appointment bookings, coordinating between marketing and clinical teams.

Marketing Specialist at Pretty Bubble Boutique

October 1, 2022 - December 31, 2023

Grew Facebook, Instagram, TikTok, and YouTube to 50,000+ combined followers, generating 100+ daily website visits and increasing ad-driven sales by 30%. Proposed and launched a new retail service line that generated PHP 40,000+ in additional monthly revenue after launch. Managed full-funnel digital marketing from organic content, paid ads, branding, and creative production — as the sole marketing resource.

Graphic Designer at The/Studio Technologies Philippines

October 1, 2021 - January 31, 2022

Created custom fabric patch designs and production-ready artwork, ensuring accuracy across multiple client requests and manufacturing specifications. Produced detailed mock-ups and client presentation materials to streamline approvals and ensure alignment before final production.

Founder & Creative Director at Antipara Studios

May 1, 2020 - October 31, 2022

Founded and managed a creative studio producing visual content for artists, events, and brands across photography, videography, graphic design, and animation. Managed projects alongside full-time roles, independently handling multiple client deadlines while stepping into production, creative, and operational responsibilities as needed.