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Three things keep me going: doing meaningful work, the love of my family, and the pure joy of uninterrupted time—writing, tinkering, and shaping ideas. I'm a Growth Marketer with 8+ years of experience helping B2B companies crack the challenge of attracting, engaging and converting the right audience at scale. Whether it's racing a tuk-tuk strapped with flamingos to boost a brand or running a demand program that drove 95% pipeline growth, I'm always looking for creative, meaningful ways to engage audiences and drive real value.…Three things keep me going: doing meaningful work, the love of my family, and the pure joy of uninterrupted time—writing, tinkering, and shaping ideas. I'm a Growth Marketer with 8+ years of experience helping B2B companies crack the challenge of attracting, engaging and converting the right audience at scale. Whether it's racing a tuk-tuk strapped with flamingos to boost a brand or running a demand program that drove 95% pipeline growth, I'm always looking for creative, meaningful ways to engage audiences and drive real value.

Jonathan Francis

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Three things keep me going: doing meaningful work, the love of my family, and the pure joy of uninterrupted time—writing, tinkering, and shaping ideas. I'm a Growth Marketer with 8+ years of experience helping B2B companies crack the challenge of attracting, engaging and converting the right audience at scale. Whether it's racing a tuk-tuk strapped with flamingos to boost a brand or running a demand program that drove 95% pipeline growth, I'm always looking for creative, meaningful ways to engage audiences and drive real value.…Three things keep me going: doing meaningful work, the love of my family, and the pure joy of uninterrupted time—writing, tinkering, and shaping ideas. I'm a Growth Marketer with 8+ years of experience helping B2B companies crack the challenge of attracting, engaging and converting the right audience at scale. Whether it's racing a tuk-tuk strapped with flamingos to boost a brand or running a demand program that drove 95% pipeline growth, I'm always looking for creative, meaningful ways to engage audiences and drive real value.

Available to hire

Three things keep me going: doing meaningful work, the love of my family, and the pure joy of uninterrupted time—writing, tinkering, and shaping ideas. I’m a Growth Marketer with 8+ years of experience helping B2B companies crack the challenge of attracting, engaging and converting the right audience at scale. Whether it’s racing a tuk-tuk strapped with flamingos to boost a brand or running a demand program that drove 95% pipeline growth, I’m always looking for creative, meaningful ways to engage audiences and drive real value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Growth Marketing Manager at eight25media

November 1, 2023 - Present

Led marketing focused entirely on building and executing content-led strategies to drive pipeline growth. Built a repeatable content system focused on the customer ICP using AI and automation delivering 6x increase in content output in 6 months. Pioneered an executive thought leadership program on LinkedIn combining influencer collaborations and podcast-style video content to drive brand awareness and credibility. Executed integrated campaign strategy including LinkedIn ads, email drip campaigns, and influencer marketing to generate demand. Managed entire content lifecycle leveraging AI for video editing, visual design, and workflow automation while partnering with SMEs, designers, and engineers to produce high-impact content.

Growth Marketer at WSO2

October 31, 2023 - August 4, 2025

Led go-to-market strategy for banking and financial services vertical to drive growth in competitive enterprise environment. Planned and executed integrated campaigns across paid ads, email, content syndication, and ABM achieving 95% pipeline growth in 12 months. Led global content strategy using media partnerships, webinars, LinkedIn thought leadership, social channels driving 81% increase in sales-qualified leads. Ran regional Google search, display and LinkedIn ads campaigns surpassing lead goals by 66% and reducing LinkedIn cost per lead by 80%. Executed targeted ABM campaigns in Europe and Asia driving 33% increase in account visits. Developed lead nurturing email newsletter for senior financial decision-makers. Recognized as top performer, ranking top 4 in marketing team of 45+.

Digital Marketing Manager at Gapstars

January 31, 2021 - August 4, 2025

Inaugural marketing team member responsible for brand visibility and demand generation. Pioneered brand launch with content-led strategy gaining recognition as one of Netherlands' fastest-growing startups. Launched developer community attracting 2.5K+ members in 3 months, sustaining engagement via newsletters, events, hackathons and tech conferences. Managed company website and social media including content calendar planning, coordination with design and development teams, SEO optimization, and analytics tracking.

Digital Marketing Manager at KPMG

September 30, 2018 - August 4, 2025

Led go-to-market strategy integrating content marketing, thought leadership events, social media achieving 7% growth in advisory revenue. Progressed from Marketing Executive to Manager. Led firm's thought leadership marketing partnering with SMEs to create high-value content, delivered most-downloaded report, highest-attended events, and launched official YouTube channel. Owned sales collateral development, email nurturing and sales enablement initiatives ensuring correct messaging and content. Planned and executed online and in-person events including logistics, promotions and lead nurturing to maximize ROI.