I’m a lead / senior brand designer with 15+ years shaping brand identities across agencies, in‑house teams, and global organisations. I specialise in brand identity, brand architecture, and design systems that translate complex ideas into clear, confident visual languages. I’ve collaborated with leading brands and agencies including Google, Sony, Diageo, Pernod Ricard, Chivas Brothers, Wolff Olins, Landor, R/GA, Ogilvy, Saatchi & Saatchi, AKQA, and VCCP. I’m comfortable leading work from concept through execution, acting as a brand guardian, and partnering with cross‑functional teams to deliver coherent, scalable brand experiences across digital, marketing, editorial, presentations, and print.
Core strengths include brand identity, brand architecture & visual systems, design systems & scalable brand frameworks, strategic visual communication (infographics, diagrams, data storytelling), presentation & narrative design (executive, fundraising, strategy decks), marketing & campaign design (digital + print), typography, layout & visual hierarchy, and stakeholder collaboration with mentoring and brand guardianship across teams.
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