Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a marketing leader with over 8 years of experience driving brand strategy, integrated campaigns, and retail activations across healthcare, FMCG, and service sectors. I plan and execute go-to-market initiatives, manage agencies and partners, and align brand, digital, and trade marketing with business objectives. I thrive in both B2B and B2C environments, balancing brand integrity with measurable outcomes while delivering clear ROI. My strength lies in owning campaigns end-to-end, collaborating across functions, and translating customer insights into growth—whether building new brands, expanding market reach, or optimizing performance across channels. I enjoy shaping strategy, leading teams, and guiding cross-functional partners to accelerate revenue and brand equity.…I am a marketing leader with over 8 years of experience driving brand strategy, integrated campaigns, and retail activations across healthcare, FMCG, and service sectors. I plan and execute go-to-market initiatives, manage agencies and partners, and align brand, digital, and trade marketing with business objectives. I thrive in both B2B and B2C environments, balancing brand integrity with measurable outcomes while delivering clear ROI. My strength lies in owning campaigns end-to-end, collaborating across functions, and translating customer insights into growth—whether building new brands, expanding market reach, or optimizing performance across channels. I enjoy shaping strategy, leading teams, and guiding cross-functional partners to accelerate revenue and brand equity.

Jonathan P. Paule

Brand Strategist, Marketing Strategist, Growth Marketer, +3





I am a marketing leader with over 8 years of experience driving brand strategy, integrated campaigns, and retail activations across healthcare, FMCG, and service sectors. I plan and execute go-to-market initiatives, manage agencies and partners, and align brand, digital, and trade marketing with business objectives. I thrive in both B2B and B2C environments, balancing brand integrity with measurable outcomes while delivering clear ROI. My strength lies in owning campaigns end-to-end, collaborating across functions, and translating customer insights into growth—whether building new brands, expanding market reach, or optimizing performance across channels. I enjoy shaping strategy, leading teams, and guiding cross-functional partners to accelerate revenue and brand equity.…I am a marketing leader with over 8 years of experience driving brand strategy, integrated campaigns, and retail activations across healthcare, FMCG, and service sectors. I plan and execute go-to-market initiatives, manage agencies and partners, and align brand, digital, and trade marketing with business objectives. I thrive in both B2B and B2C environments, balancing brand integrity with measurable outcomes while delivering clear ROI. My strength lies in owning campaigns end-to-end, collaborating across functions, and translating customer insights into growth—whether building new brands, expanding market reach, or optimizing performance across channels. I enjoy shaping strategy, leading teams, and guiding cross-functional partners to accelerate revenue and brand equity.

Available to hire

I am a marketing leader with over 8 years of experience driving brand strategy, integrated campaigns, and retail activations across healthcare, FMCG, and service sectors. I plan and execute go-to-market initiatives, manage agencies and partners, and align brand, digital, and trade marketing with business objectives. I thrive in both B2B and B2C environments, balancing brand integrity with measurable outcomes while delivering clear ROI.

My strength lies in owning campaigns end-to-end, collaborating across functions, and translating customer insights into growth—whether building new brands, expanding market reach, or optimizing performance across channels. I enjoy shaping strategy, leading teams, and guiding cross-functional partners to accelerate revenue and brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Manager (Remote) at Touch Bio

January 1, 2025 - October 1, 2025

Owned end-to-end digital marketing contributing to Touch Bio’s positioning as Australia’s No. 1 Self-Test Brand. Led full-funnel growth across Google Ads, Meta, SEO, EDM, Shopify, and influencer marketing, supporting B2B pharmacy partners and DTC performance. Planned and launched national, multi-category campaigns (STI, Respiratory, Women’s Health, Drug Screening), aligning paid media, content, and retail visibility. Managed and optimized paid media spend, balancing acquisition efficiency, creative testing, and scale in a regulated health care environment. Drove CRO across landing pages and Shopify flows, iterating messaging, offers, and layouts to improve conversion. Produced regulatory-compliant, conversion-focused content for pharmacies, hospitals, and aged care; delivered clear performance reporting and optimization insights. Collaborated on marketplace and retail expansion initiatives, supporting campaign strategy and performance analysis across e-commerce and third-party pl

Chief Marketing Officer / Co-Founder at Clean Cycle PH

January 1, 2024 - Present

Built and led the brand and marketing function for a founder-led retail services business from concept to growth. Defined brand identity, positioning, messaging, pricing strategy, and promotional framework. Built and owned digital growth from scratch, spanning acquisition, conversion, and retention. Launched brand positioning, website, messaging, offers, and acquisition flows; executed boots-on-the-ground growth via paid social, local SEO, referrals, and community marketing. Optimized landing pages and offers based on real customer behavior; implemented loyalty and retention tactics. Partnered closely with operations to align pricing, unit economics, and P&L trade-offs. Executed integrated marketing initiatives across digital channels and on-ground actions, including promotions, partnerships, and referral programs. Used customer feedback and campaign performance to refine messaging, offers, and retention initiatives.

Head of Marketing at Destileria Barako Corporation

September 1, 2022 - January 1, 2025

Led brand, digital, trade marketing, and partnerships across APA C and the United States. Executed integrated campaigns that increased digital demand and e-commerce sales by 400%. Represented the brand at local and international trade and hospitality events, securing three major distributor partnerships in 2023. Managed influencer collaborations, sponsorships, and experiential activations to expand brand visibility. Oversaw agencies and internal teams, managing budgets, timelines, and campaign reporting.

Marketing Manager at Philippine Vision Group (IPS)

June 1, 2021 - September 1, 2022

Planned and executed brand and promotional campaigns supporting both B2B and B2C growth. Built strategic partnerships and initiatives that increased high-value clients and partners by 70%. Managed paid media campaigns to drive qualified leads, bookings, and inquiries, optimizing CPL, conversion rate, and downstream sales outcomes. Coordinated with sales and operations to align marketing activities with revenue objectives.

Director of Programs (Digital Marketing & Growth) at Rainbow of Love USA

October 1, 2019 - May 1, 2021

Led digital marketing and communications for U.S.-based programs supporting outreach, fundraising, and engagement. Executed multi-channel campaigns across social media, email, and web to drive sign-ups and donations. Implemented CRM-style tracking and performance reporting to support optimization and retention. Managed digital newsletters, website updates, and campaign reporting; coordinated administrative marketing tasks including memberships, payments, and stakeholder communications.