’m a graphic designer specialising in social-first content and YouTube design, creating graphics built for modern audiences and the way people actually consume content online. Most of my work sits within sport, creator media and entertainment, designing thumbnails, social assets, branding and digital content that is made to stop people scrolling and drive engagement. Over the last few years I’ve worked with brands and channels including Oracle Red Bull Racing, BBC, Men In Blazers, Fulhamish, The Upshot and Fore Bros Productions, producing everything from high-performing YouTube thumbnails and podcast branding through to social campaigns, in-video graphics and platform-first visual systems. A big part of how I work is understanding audience behaviour and what actually performs online. I spend a lot of time analysing trends, titles, hooks, thumbnails and platform engagement to make sure the creative is not just visually strong, but effective as well. Working within fast-paced content environments has taught me how to balance speed, consistency and performance without losing quality. Alongside agency and freelance work, I’ve also built brands and e-commerce projects myself, which has given me a strong understanding of branding, digital marketing and audience-focused design. I work across Adobe Creative Suite, Figma, Canva and motion workflows, with a style that combines strong typography, bold visuals and social-first thinking.…’m a graphic designer specialising in social-first content and YouTube design, creating graphics built for modern audiences and the way people actually consume content online. Most of my work sits within sport, creator media and entertainment, designing thumbnails, social assets, branding and digital content that is made to stop people scrolling and drive engagement. Over the last few years I’ve worked with brands and channels including Oracle Red Bull Racing, BBC, Men In Blazers, Fulhamish, The Upshot and Fore Bros Productions, producing everything from high-performing YouTube thumbnails and podcast branding through to social campaigns, in-video graphics and platform-first visual systems. A big part of how I work is understanding audience behaviour and what actually performs online. I spend a lot of time analysing trends, titles, hooks, thumbnails and platform engagement to make sure the creative is not just visually strong, but effective as well. Working within fast-paced content environments has taught me how to balance speed, consistency and performance without losing quality. Alongside agency and freelance work, I’ve also built brands and e-commerce projects myself, which has given me a strong understanding of branding, digital marketing and audience-focused design. I work across Adobe Creative Suite, Figma, Canva and motion workflows, with a style that combines strong typography, bold visuals and social-first thinking.WWWW…