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I am a passionate brand marketer with strong business acumen, specializing in brand marketing, KOL marketing, and event management. I thrive building 360-degree marketing strategies that connect brands with people, and I'm comfortable moving quickly in fast-paced environments. I enjoy collaborating across teams to bring campaigns to life—from concept and content creation to activation and analytics. I'm a fast learner who adapts to new challenges, mentors junior teammates, and always seeks opportunities to improve brand storytelling and performance.…I am a passionate brand marketer with strong business acumen, specializing in brand marketing, KOL marketing, and event management. I thrive building 360-degree marketing strategies that connect brands with people, and I'm comfortable moving quickly in fast-paced environments. I enjoy collaborating across teams to bring campaigns to life—from concept and content creation to activation and analytics. I'm a fast learner who adapts to new challenges, mentors junior teammates, and always seeks opportunities to improve brand storytelling and performance.

Jordan Abigail Partogi Manullang

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am a passionate brand marketer with strong business acumen, specializing in brand marketing, KOL marketing, and event management. I thrive building 360-degree marketing strategies that connect brands with people, and I'm comfortable moving quickly in fast-paced environments. I enjoy collaborating across teams to bring campaigns to life—from concept and content creation to activation and analytics. I'm a fast learner who adapts to new challenges, mentors junior teammates, and always seeks opportunities to improve brand storytelling and performance.…I am a passionate brand marketer with strong business acumen, specializing in brand marketing, KOL marketing, and event management. I thrive building 360-degree marketing strategies that connect brands with people, and I'm comfortable moving quickly in fast-paced environments. I enjoy collaborating across teams to bring campaigns to life—from concept and content creation to activation and analytics. I'm a fast learner who adapts to new challenges, mentors junior teammates, and always seeks opportunities to improve brand storytelling and performance.

Available to hire

I am a passionate brand marketer with strong business acumen, specializing in brand marketing, KOL marketing, and event management. I thrive building 360-degree marketing strategies that connect brands with people, and I’m comfortable moving quickly in fast-paced environments.

I enjoy collaborating across teams to bring campaigns to life—from concept and content creation to activation and analytics. I’m a fast learner who adapts to new challenges, mentors junior teammates, and always seeks opportunities to improve brand storytelling and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Lead Intern at Entrepreneurs of Tomorrow

September 1, 2025 - December 1, 2025

Led organic social media strategy and execution across LinkedIn and Instagram, achieving 150,000+ total views in 90 days with 70%+ reach from non-followers, boosting top-of-funnel brand awareness. Planned and published high-volume content calendars for campaigns such as Pitch For Ya Life and It’s Giving, and performed post-level analytics to refine formats, hooks, and posting cadence. Collaborated cross-functionally with design, product, and leadership teams, mentored junior teammates, ensuring timely delivery and brand consistency.

Brand Manager at HMNS (PT Hadir Mengharumkan Nusantara)

June 1, 2024 - December 1, 2024

Managed end-to-end development and launch of Body of Humans, a new body care brand, overseeing strategic and executional aspects. Led the brand launch on 2024-10-10, introducing Body Lotion & Body Serum, which sold 400+ units within 24 hours. Orchestrated 360° brand plan and coordinated with Creative, Social Media, R&D, and Sales teams; planned HMNS Day 2024 across 9 cities, supervising event coordinators, vendors, and KOLs to boost engagement and product sales.

Assistant Brand Manager at Wings Group Indonesia (PT Sayap Mas Utama)

July 1, 2022 - May 1, 2024

Managed fabric care & household brands Sosoft & Supersol. Analyzed consumer trends via BI to determine brand positioning and activation. Built 360° brand marketing plans including distribution and NPD campaigns, driving awareness and sales. Collaborated with external agencies and internal teams (Digital, E-commerce, Sales, Trade Marketing, R&D) and supported the Sosoft Double Sachet 80mL launch, contributing 33% of brand revenue within 7 months. Supervised on-ground activations and promotions, achieving significant YTD growth.

Brand Building Intern at Unilever Indonesia (PT Unilever Indonesia Tbk.)

September 1, 2021 - February 1, 2022

Managed Rexona Men and Axe deodorant brands; collaborated with creative and media agencies, and cross-functional teams including Digital, E-commerce, Customer Development, R&D, and Regulatory Affairs. Led partnerships for product sampling, bundled e-commerce promotions, and KOL activations; contributed to microsite revamp with improved product views and conversion.