If you're building a product, redesigning something that isn't working, or need a website that actually converts — I can help from day one. I'm a Senior Product, UX/UI and Web Designer with 10+ years of experience. I work across the full process: understanding the real problem, mapping flows, designing interfaces, testing with users, and delivering work that developers can actually build. I've done this for SaaS platforms, mobile apps, admin dashboards, institutional websites, e-commerce, and early-stage startups. What makes me different: → I bring creative direction to everything I touch — brand-aware design, not generic UI → I like being in the problem, not just the solution — involved in strategy, not just screens → I've worked across countries and cultures — I adapt fast and design for diverse audiences → I've built Design Systems from scratch, including one adopted across an entire business group → I work just as well within existing brand identities and design systems — I follow established patterns without losing quality or creativity → I work with AI tools daily (Cursor, Lovable, Claude, ChatGPT) — faster prototyping, better early-stage decisions → Front-end background (HTML, CSS, JS) — I design things that can be built, and the handoff is smooth What I can help with Product Design & UX/UI • Product design for SaaS, web and mobile apps (iOS & Android) • UX/UI from discovery to delivery • Early-stage product design — MVPs and 0-to-1 products • Product redesigns and UX improvements • User research, discovery and usability testing • User flows, wireframes and interactive prototypes • Design Systems — creation, documentation and governance • Admin dashboards and complex internal platforms • White-label products and multi-brand experiences • Data-heavy interfaces and analytics dashboards • DesignOps and cross-team design processes • Accessibility-first design Web Design • Custom website design — institutional, portfolio, landing pages • WordPress development (custom themes, page builders) • Webflow, Framer, Squarespace, Shopify • Responsive and mobile-first design • E-commerce design and setup • UX-focused landing pages and conversion optimization • Website redesigns and visual refreshes Core skills Product Design · UX Design · UI Design · Web Design · SaaS · Mobile (iOS & Android) · User Research · Discovery · Information Architecture · User Flows · Journey Mapping · Wireframes · Prototyping (Figma) · Usability Testing · Design Systems · DesignOps · B2B · B2C · Admin Dashboards · Internal Tools · White-label · Interaction Design · Responsive Design · Accessibility · Data-informed Design · Stakeholder Communication · Design Leadership · WordPress · Webflow · Framer · Squarespace · Shopify · E-commerce…

Georgea Vieira

PRO

If you're building a product, redesigning something that isn't working, or need a website that actually converts — I can help from day one. I'm a Senior Product, UX/UI and Web Designer with 10+ years of experience. I work across the full process: understanding the real problem, mapping flows, designing interfaces, testing with users, and delivering work that developers can actually build. I've done this for SaaS platforms, mobile apps, admin dashboards, institutional websites, e-commerce, and early-stage startups. What makes me different: → I bring creative direction to everything I touch — brand-aware design, not generic UI → I like being in the problem, not just the solution — involved in strategy, not just screens → I've worked across countries and cultures — I adapt fast and design for diverse audiences → I've built Design Systems from scratch, including one adopted across an entire business group → I work just as well within existing brand identities and design systems — I follow established patterns without losing quality or creativity → I work with AI tools daily (Cursor, Lovable, Claude, ChatGPT) — faster prototyping, better early-stage decisions → Front-end background (HTML, CSS, JS) — I design things that can be built, and the handoff is smooth What I can help with Product Design & UX/UI • Product design for SaaS, web and mobile apps (iOS & Android) • UX/UI from discovery to delivery • Early-stage product design — MVPs and 0-to-1 products • Product redesigns and UX improvements • User research, discovery and usability testing • User flows, wireframes and interactive prototypes • Design Systems — creation, documentation and governance • Admin dashboards and complex internal platforms • White-label products and multi-brand experiences • Data-heavy interfaces and analytics dashboards • DesignOps and cross-team design processes • Accessibility-first design Web Design • Custom website design — institutional, portfolio, landing pages • WordPress development (custom themes, page builders) • Webflow, Framer, Squarespace, Shopify • Responsive and mobile-first design • E-commerce design and setup • UX-focused landing pages and conversion optimization • Website redesigns and visual refreshes Core skills Product Design · UX Design · UI Design · Web Design · SaaS · Mobile (iOS & Android) · User Research · Discovery · Information Architecture · User Flows · Journey Mapping · Wireframes · Prototyping (Figma) · Usability Testing · Design Systems · DesignOps · B2B · B2C · Admin Dashboards · Internal Tools · White-label · Interaction Design · Responsive Design · Accessibility · Data-informed Design · Stakeholder Communication · Design Leadership · WordPress · Webflow · Framer · Squarespace · Shopify · E-commerce…

Available to hire

If you’re building a product, redesigning something that isn’t working, or need a website that actually converts — I can help from day one.

I’m a Senior Product, UX/UI and Web Designer with 10+ years of experience. I work across the full process: understanding the real problem, mapping flows, designing interfaces, testing with users, and delivering work that developers can actually build. I’ve done this for SaaS platforms, mobile apps, admin dashboards, institutional websites, e-commerce, and early-stage startups.

What makes me different:
→ I bring creative direction to everything I touch — brand-aware design, not generic UI
→ I like being in the problem, not just the solution — involved in strategy, not just screens
→ I’ve worked across countries and cultures — I adapt fast and design for diverse audiences
→ I’ve built Design Systems from scratch, including one adopted across an entire business group
→ I work just as well within existing brand identities and design systems — I follow established patterns without losing quality or creativity
→ I work with AI tools daily (Cursor, Lovable, Claude, ChatGPT) — faster prototyping, better early-stage decisions
→ Front-end background (HTML, CSS, JS) — I design things that can be built, and the handoff is smooth

What I can help with

Product Design & UX/UI
• Product design for SaaS, web and mobile apps (iOS & Android)
• UX/UI from discovery to delivery
• Early-stage product design — MVPs and 0-to-1 products
• Product redesigns and UX improvements
• User research, discovery and usability testing
• User flows, wireframes and interactive prototypes
• Design Systems — creation, documentation and governance
• Admin dashboards and complex internal platforms
• White-label products and multi-brand experiences
• Data-heavy interfaces and analytics dashboards
• DesignOps and cross-team design processes
• Accessibility-first design

Web Design
• Custom website design — institutional, portfolio, landing pages
• WordPress development (custom themes, page builders)
• Webflow, Framer, Squarespace, Shopify
• Responsive and mobile-first design
• E-commerce design and setup
• UX-focused landing pages and conversion optimization
• Website redesigns and visual refreshes

Core skills
Product Design · UX Design · UI Design · Web Design · SaaS · Mobile (iOS & Android) · User Research · Discovery · Information Architecture · User Flows · Journey Mapping · Wireframes · Prototyping (Figma) · Usability Testing · Design Systems · DesignOps · B2B · B2C · Admin Dashboards · Internal Tools · White-label · Interaction Design · Responsive Design · Accessibility · Data-informed Design · Stakeholder Communication · Design Leadership · WordPress · Webflow · Framer · Squarespace · Shopify · E-commerce

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Skills

Experience Level

App Design
Expert
Email Design
Expert
Product Design
Expert
UI
Expert
Web Design
Expert
Figma
Expert
Adobe XD
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
React JS
Expert
WordPress
Expert
CSS
Expert
Framer
Expert
JavaScript
Expert
GitHub
Intermediate
Jira
Intermediate
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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Senior Product Designer · Design Systems · DesignOps · Design Lead at Squid
April 1, 2021 - February 7, 2025
Led product design across a complex environment: multiple products, five simultaneous squads, and a large diverse user base. Built the Design System from scratch, with accessibility as a core pillar, adopted as benchmark across the entire business group. Structured DesignOps that gave design a real voice in product decisions, not just execution. Ran end-to-end discovery across all squads: user research, usability testing, and prototyping. Redesigned the influencer mobile app and the full admin platform. Delivered white-label products for Samsung, Spotify, L'Oréal, Unilever, and others, without losing scalability or visual consistency.
Product Designer · UX/UI · Front-end Developer at Sistema Vitto
July 1, 2016 - April 30, 2021
Led the full design and front-end process at a restaurant SaaS, from brand identity to a complete ecosystem of white-label products used daily by hundreds of restaurants across Brazil. Created the visual identity and UX standards from scratch. Designed every touchpoint: the consumer ordering apps, the admin dashboard with analytics, an internal CRM, and operational tools for restaurant staff. Also handled full front-end implementation in HTML, CSS, and JavaScript, pixel-perfect, responsive delivery. A lean team competing against much larger companies. The work had to be right the first time.
UX/UI · Product Designer · Web Designer at jorja.online
January 1, 2013 - Present
Independent Senior Designer working with startups, agencies, and established companies worldwide since 2013. I help teams build products and websites that actually work for their users, from early-stage MVPs to full product redesigns. My work spans UX/UI for web and mobile (iOS & Android), web design and development (WordPress, Webflow, Framer, Shopify), product strategy, user research, and design systems. I adapt quickly to different industries, team sizes, and project scopes, and I bring the same level of care to a solo founder's first product as I do to an enterprise platform.
Web Designer · Front-end Developer · Co-founder at UmQuatroQuatro · Avancci Design · PontoCom · Agência J4E
May 1, 2005 - April 30, 2016
Co-founded two digital agencies and worked across web design, front-end development, WordPress, branding, and editorial design during Brazil's Web 2.0 era. Clients included Coritiba FC, Radio 91 Rock, and Centro Europeu, as well as healthcare brands, national retailers, and language schools.

Education

Postgraduate Degree at Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2022 - January 1, 2023
Bachelor's Degree at Universidade Positivo
January 1, 2007 - January 1, 2010
Postgraduate Degree, User Experience Design and Beyond at Pontifícia Universidade Católica do Rio Grande do Sul
January 1, 2022 - January 1, 2023

Qualifications

Bachelor's Degree, Graphic Design and Visual Communication
January 1, 2007 - January 1, 2010

Industry Experience

Education, Real Estate & Construction, Software & Internet, Transportation & Logistics, Travel & Hospitality, Professional Services, Media & Entertainment, Retail
    Creators Hub — Influencer Platform Redesign
    Influencers are busy. No time to figure out your interface — find a campaign, apply, get back to creating. This platform connected creators with brand collaborations, from discovery to payments. But it wasn't keeping up — flows were confusing, navigation buried the content, and trust was slipping. I ran end-to-end: research and usability testing replaced assumptions with evidence, wireframes and prototypes validated before building, weekly syncs with devs and stakeholders kept it moving. The result: cleaner visuals, dark mode, restructured navigation, white-label for major brands. See the full process, decisions, https://www.twine.net/signin And screens at https://www.twine.net/signin My Role: Senior Product & UX/UI Designer — discovery, UX, UI, design system, white-label Skills: UX Design · UI Design · Usability Testing · Design Systems · Interaction Design · Data-informed Design…
    Child Journey App — Private Family Timeline
    Parents needed a safe space to share their child's moments — without exposing personal data on public platforms. But appointments, routines, and milestones were scattered across tools. Nothing brought it together. The solution: a private timeline from birth through adolescence — memories, health records, and routines in one place. The challenge: balancing emotional storytelling with practical management, and building permission logic so parents control who sees what, without friction. Personas, flow mapping, wireframes, and final UI — focused on clarity and reduced cognitive load. See the full project at jorja.online/portfolio/mamia/ My Role: UX/UI Designer — end-to-end, from concept to final UI Skills: UX Design · UI Design · Information Architecture · User Flows · Interaction Design · Prototyping…
    Training App — Workout Experience Redesign
    The original app was built around trainers, not students — leaving users confused mid-workout and dependent on external support. I shifted focus to the person exercising: simplified the workout flow, rethought interactions like starting exercises, tracking time and progress, and built a stronger visual hierarchy to reduce friction. Dark/light modes and a structured style guide were introduced for consistency and scalability. The result: a more fluid experience that reduced trainer dependency and gave the product a solid foundation to grow. See the full project at jorja.online/portfolio/treino-junto/ My Role: UX/UI Designer — end-to-end, from discovery to UI delivery Skills: UX Design · UI Design · Interaction Design · Information Architecture · Prototyping · Design Systems…
    Operations Product — Influencer Marketing Admin Platform
    Behind every influencer campaign is a machine — briefings, approvals, payments, reports. This platform was that machine, trusted by Samsung, Spotify, L'Oréal, Unilever, and more. But complexity had taken over. Multiple roles, large data volumes, tight deadlines, and an interface making every task harder than needed. I ran end-to-end: immersion and research to uncover real pain, wireframes and prototypes to validate before building, weekly syncs with devs and stakeholders to keep it moving. The result: a clearer, faster platform people could actually work in. See the full process, decisions at https://www.twine.net/signin And screens at https://www.twine.net/signin Title: Operations Product — Influencer Marketing Admin Platform My Role: Senior Product & UX/UI Designer — discovery, research, UX, UI, handoff & implementation review Skills: UX Design · UI Design · User Research · Usability Testing · Information Architecture · DesignOps…
    Restaurant Management Platform — Admin & Operations
    Restaurants don't get second chances — and relying on a marketplace makes it worse. If the platform slows you down on a Friday night, that's a real problem. This SaaS gave restaurants full control — inventory, orders, finances, marketing, and reporting — for seasoned managers and solo owners alike. Every decision came from real behavior: usage data, support patterns, and sessions with real users to understand what worked and where people got stuck. Building the menu was the trickiest part: instead of showing everything at once, it was split into smaller steps, reducing mistakes and saving time. See the full process, decisions, and screens at jorja.online/cases/vitto/ My Role: Product & UX/UI Designer + Front-end Developer — end-to-end Skills: UX Design · UI Design · User Research · Information Architecture · Interaction Design · Front-end Development…
    Restaurant App — White-label Ordering Experience
    Marketplaces were winning. Restaurants were losing margin, customer data, and control over their brand. This app was their way back. Each restaurant got a fully customized digital channel — their branding, menu logic, and promotions — no commission to anyone. One product had to work for a Japanese restaurant, a pizza chain, and a burger joint, each with different menus, pricing, and ordering logic. Flexibility couldn't come at the cost of usability. Built end-to-end: tested with real users, refined until it worked, and delivered with a visual guide keeping every version consistent. See the full process, decisions, and screens at jorja.online/cases/vitto/ My Role: Product & UX/UI Designer + Front-end Developer — end-to-end Skills: UX Design · UI Design · Interaction Design · Usability Testing · Design Systems · Front-end Development…
    Website | Mar Professional Cleaning
    This project involved a complete website redesign for MAR Professional Cleaning, focused on repositioning the brand in the digital space. Despite having over 30 years of experience in Sydney, the previous website didn’t reflect the level of quality, care, and expertise delivered in luxury residential homes. The new experience was designed to express trust, elegance, and professionalism through a refined visual system, clear information hierarchy, and a calm, family-oriented tone. The goal was to translate the company’s real-world authority into a digital presence that feels premium yet approachable, while supporting growth through content and lead generation.…