I’m inspired by curiosity, creativity, and meaningful connections, and I enjoy contributing to positive, collaborative environments where teams grow together. I value exchanging ideas and turning abstract concepts into real, practical experiences. Exposure to different cultures shaped my flexibility, empathy, and openness to new ways of thinking. I’m deeply motivated to understand projects, users, and human behavior, and throughout my career I’ve worked across a wide range of projects, building experience in multiple areas of design. I enjoy supporting teams and moving ideas forward with intention and care, believing thoughtful design creates meaningful impact for both people and businesses.…

Georgea Vieira

I’m inspired by curiosity, creativity, and meaningful connections, and I enjoy contributing to positive, collaborative environments where teams grow together. I value exchanging ideas and turning abstract concepts into real, practical experiences. Exposure to different cultures shaped my flexibility, empathy, and openness to new ways of thinking. I’m deeply motivated to understand projects, users, and human behavior, and throughout my career I’ve worked across a wide range of projects, building experience in multiple areas of design. I enjoy supporting teams and moving ideas forward with intention and care, believing thoughtful design creates meaningful impact for both people and businesses.…

Available to hire

I’m inspired by curiosity, creativity, and meaningful connections, and I enjoy contributing to positive, collaborative environments where teams grow together. I value exchanging ideas and turning abstract concepts into real, practical experiences. Exposure to different cultures shaped my flexibility, empathy, and openness to new ways of thinking. I’m deeply motivated to understand projects, users, and human behavior, and throughout my career I’ve worked across a wide range of projects, building experience in multiple areas of design. I enjoy supporting teams and moving ideas forward with intention and care, believing thoughtful design creates meaningful impact for both people and businesses.

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Language

Portuguese
Fluent
English
Intermediate
Spanish; Castilian
Beginner

Work Experience

Product Designer · UX/UI Designer · Front-end Developer at Squid It
August 4, 2021 - February 7, 2025
Senior Product Designer in a multi-product SaaS ecosystem for influencer marketing, leading UX/UI, Design System, and discovery initiatives across multiple squads, with a strong focus on scalability, metrics, and business impact. Led DesignOps processes across five squads, defining workflows, rituals, and delivery standards, while owning the Design System end to end, including definition, documentation, governance, and evolution. Drove discovery, ideation, prototyping, usability testing, and metrics definition, and led the redesign and continuous evolution of the influencer app and administrative platform. Defined UX strategy for white-label products for major brands, acted as UI reference across the business group, and worked closely with product managers, engineers, marketing, and stakeholders, combining hands-on execution with design leadership. As a result, helped transform the customer platform into a scalable SaaS, consolidated the influencer database as a core competitive asset, reduced friction in social account connections, improved data quality, increased operational efficiency by reducing rework and accelerating deliveries, supported campaigns for brands such as Samsung, Spotify, Natura, Nike, L’Oréal, Itaú, P&G, and Shell, and strengthened the UX culture influencing strategic decisions across teams.
Product Designer · UX/UI Designer · Front-end Developer at Sistema Vitto
June 16, 2016 - March 29, 2021

Education

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Qualifications

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Industry Experience

Education, Real Estate & Construction, Software & Internet, Transportation & Logistics, Travel & Hospitality
    uniE621 Vitto App
    A customizable app tailored to each restaurant’s identity and style. The solution allowed restaurants to receive direct orders, avoiding third-party fees, while offering a smooth user experience for customers—featuring intuitive onboarding, a seamless ordering flow, and easy bill-splitting functionality. I was responsible for the entire front-end development and UI/UX process—from user research and wireframes to usability testing and high-fidelity layouts. I conducted interviews and validation sessions to optimize the app experience based on real user behavior.…
    uniE621 Creators Hub
    The mobile app was designed for influencers to connect directly with brands, access available campaigns, and manage their ongoing collaborations. It offers real-time performance insights, campaign metrics, payment management, and a personalized posting schedule. Influencers can review briefs, track deadlines, and optimize their content based on platform-provided data, making the partnership process more transparent and efficient. I lead the UI/UX design of the influencer app, ensuring a mobile-first experience aligned with user needs. I was responsible for the discovery phase, wireframing, visual design, usability testing, and documentation. I worked closely with developers and PMs to deliver a smooth, intuitive experience. I also oversaw continuous improvements based on analytics and Smartlook insights, helping refine features and boost engagement among influencers.…
    uniE621 Website | Mar Professional Cleaning
    This project involved a complete website redesign for MAR Professional Cleaning, focused on repositioning the brand in the digital space. Despite having over 30 years of experience in Sydney, the previous website didn’t reflect the level of quality, care, and expertise delivered in luxury residential homes. The new experience was designed to express trust, elegance, and professionalism through a refined visual system, clear information hierarchy, and a calm, family-oriented tone. The goal was to translate the company’s real-world authority into a digital presence that feels premium yet approachable, while supporting growth through content and lead generation.…
    uniE621 Squid
    Development of a white-label platform for global brands to manage influencer marketing.
 The system allowed brands to launch and manage campaigns, track influencer content, and access performance insights to optimize future actions. Major names like Spotify, L'Or, L'Oréal, Natura, and Samsung used the platform to connect with top-tier influencers and scale their digital presence. I lead the UI/UX design team and was responsible for the entire design process—from discovery and ideation to user testing and final documentation. My role included creating and maintaining the design system, facilitating alignment between product managers and developers, and ensuring a seamless experience across the platform. I also led continuous improvement initiatives, analyzing user behavior through metrics and recordings.…