My background combines performance marketing, growth strategy, and revenue generation, giving me a unique perspective on customer engagement and retention. Throughout my career, I've managed six-figure advertising budgets, built data-driven acquisition systems, and used behavioral insights to improve user engagement, retention, and conversion outcomes. I am fluent in both English and Spanish, allowing me to communicate effectively across diverse audiences and markets. I also use AI tools such as ChatGPT, Claude, Gemini, and automation platforms like Zapier daily to improve productivity, streamline workflows, and uncover growth opportunities. What excites me most about this role is the opportunity to apply my analytical mindset, marketing expertise, and passion for AI-powered personalization to create meaningful customer experiences at scale.

My background combines performance marketing, growth strategy, and revenue generation, giving me a unique perspective on customer engagement and retention. Throughout my career, I've managed six-figure advertising budgets, built data-driven acquisition systems, and used behavioral insights to improve user engagement, retention, and conversion outcomes. I am fluent in both English and Spanish, allowing me to communicate effectively across diverse audiences and markets. I also use AI tools such as ChatGPT, Claude, Gemini, and automation platforms like Zapier daily to improve productivity, streamline workflows, and uncover growth opportunities. What excites me most about this role is the opportunity to apply my analytical mindset, marketing expertise, and passion for AI-powered personalization to create meaningful customer experiences at scale.

Available to hire

My background combines performance marketing, growth strategy, and revenue generation, giving me a unique perspective on customer engagement and retention. Throughout my career, I’ve managed six-figure advertising budgets, built data-driven acquisition systems, and used behavioral insights to improve user engagement, retention, and conversion outcomes. I am fluent in both English and Spanish, allowing me to communicate effectively across diverse audiences and markets. I also use AI tools such as ChatGPT, Claude, Gemini, and automation platforms like Zapier daily to improve productivity, streamline workflows, and uncover growth opportunities. What excites me most about this role is the opportunity to apply my analytical mindset, marketing expertise, and passion for AI-powered personalization to create meaningful customer experiences at scale.

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Experience Level

Work Experience

Performance Marketing Manager at Wrike
October 1, 2025 - Present
Led high-volume outbound prospecting (80+ daily dials) across LATAM & NAM markets; generated 5+ discovery meetings; streamlined response routing and follow-up workflows; strengthened cross-functional revenue alignment with marketing and sales teams.
Digital Growth Marketing Manager at Water Rabbit Studios
January 1, 2024 - July 1, 2025
Launched full-funnel Meta Ads and Google Ads campaigns; reduced CAC by 30% via structured A/B testing; managed $135,000+ quarterly media budget; improved ROAS/CTR through real-time KPI insights and optimized targeting and creative; ensured 100% on-time campaign deployment.
Senior Media Buyer at Reachmobi
January 1, 2022 - January 1, 2024
Generated $20,000+ monthly incremental revenue by optimizing mobile acquisition funnels; scaled daily active users from 5,000 to 7,000 within 4 months via hyperlocal Meta ads and iterative testing; improved 90-day retention by 23% via in-app content enhancements; managed $150,000+ monthly media budget; improved CTR by 30% through structured creative experiments and KPI-driven optimization.

Education

Bachelor of Science, Marketing at Rutgers University
January 11, 2030 - July 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services