I’m a freelancer who specializes in performance marketing and growth strategy for SaaS and lead-generation brands. I help companies turn paid media and tracking into reliable, profitable customer acquisition rather than “just traffic.” I’ve spent 10+ years managing Google & Microsoft Ads, Meta Ads, and lifecycle campaigns (email/SMS), with experience ranging from small local service accounts to multi-six-figure monthly budgets. I’m very hands-on with analytics and tracking: GA4, Google Tag Manager, Looker Studio, offline conversions, and basic scripting/automation (Apps Script, Node.js, Puppeteer). What differentiates me from other freelancers: Most marketers just buy media. I am a profit oriented, technical operator. **Profit-First Strategy**: I optimize for downstream business metrics (LTV, CAC Payback, Sales Qualified Leads), not just cheap traffic. **Technical Velocity**: I architect my own tracking stacks (GTM, GA4, Server-Side API) and build custom automation/scraping scripts (Node.js) to gain data advantages. **Multi-Channel Scale**: I have successfully scaled spend across Google, Meta, and Microsoft Ads for both B2C SaaS and High-Ticket B2B Lead Gen. --- **Employment and project experience** **Senior Digital Marketing Manager** Weinform. _Sep 2020- August 2025_ **Digital Marketing Strategist (Contract)** Townsquare Interactive (Remote). _May 2024 - November 2025_…I’m a freelancer who specializes in performance marketing and growth strategy for SaaS and lead-generation brands. I help companies turn paid media and tracking into reliable, profitable customer acquisition rather than “just traffic.” I’ve spent 10+ years managing Google & Microsoft Ads, Meta Ads, and lifecycle campaigns (email/SMS), with experience ranging from small local service accounts to multi-six-figure monthly budgets. I’m very hands-on with analytics and tracking: GA4, Google Tag Manager, Looker Studio, offline conversions, and basic scripting/automation (Apps Script, Node.js, Puppeteer). What differentiates me from other freelancers: Most marketers just buy media. I am a profit oriented, technical operator. **Profit-First Strategy**: I optimize for downstream business metrics (LTV, CAC Payback, Sales Qualified Leads), not just cheap traffic. **Technical Velocity**: I architect my own tracking stacks (GTM, GA4, Server-Side API) and build custom automation/scraping scripts (Node.js) to gain data advantages. **Multi-Channel Scale**: I have successfully scaled spend across Google, Meta, and Microsoft Ads for both B2C SaaS and High-Ticket B2B Lead Gen. --- **Employment and project experience** **Senior Digital Marketing Manager** Weinform. _Sep 2020- August 2025_ **Digital Marketing Strategist (Contract)** Townsquare Interactive (Remote). _May 2024 - November 2025_WWWW…