Senior graphic designer focused on brand identity and visual systems for B2B organizations across industries (energy, telecom, healthcare, software, and more), especially at moments of restructuring, mergers, or category shifts. Makes small companies look big and complex organizations legible.…

JOSE BARONA

Senior graphic designer focused on brand identity and visual systems for B2B organizations across industries (energy, telecom, healthcare, software, and more), especially at moments of restructuring, mergers, or category shifts. Makes small companies look big and complex organizations legible.…

Available to hire

Senior graphic designer focused on brand identity and visual systems for B2B organizations across industries (energy, telecom, healthcare, software, and more), especially at moments of restructuring, mergers, or category shifts. Makes small companies look big and complex organizations legible.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at EMCALI
January 1, 2025 - Present
Created communications and campaign design for a public utility serving over two million people.
Graphic Designer at EMCALl
January 1, 2025 - Present
Created communications and campaign design for a public utility serving over 2 million people.
Founder & Designer at elgrafico rojo
January 1, 2024 - Present
Designed sports-related projects with an active audience (18,000+ followers across Instagram and X). Used AI tools and explored new workflows alongside hand-drawn work.
Founder & Designer at elg ra fic o rojo
January 1, 2024 - Present
Sports design project with a real audience (18,000+ followers across Instagram and X). Also tested AI tools and new ways of working alongside hand-drawn work.
Senior Graphic Designer at MBLM
March 1, 2022 - Present
Designed brand programs for global clients across multiple sectors (public safety software, telecom, energy, healthcare technology, industrial energy, and higher education). Worked within B2B organizations at key transition points such as restructuring, mergers, and category shifts. Main responsibility was helping make brands and systems more legible as part of the team.
Creative Director at Syn gular
January 1, 2015 - February 28, 2022
Led brand and identity work for clients across Colombia, the United States, Canada, Spain, and Mexico. Directed the creative team from concept to delivery, handling both corporate identity systems and personal branding.
Creative Director at Syn g ula r
January 1, 2015 - March 1, 2022
Led the creative team from concept to delivery for clients across Colombia, the United States, Canada, Spain, and Mexico. Directed both corporate identity work and personal brand branding, managing end-to-end creative direction across multiple territories.
Graphic Designer at Iglesia Universal
January 1, 2012 - January 1, 2015
Graphic Designer at Unicatólica
January 1, 2012 - December 31, 2015

Education

Add your educational history here.

Qualifications

Industry Experience

Education, Healthcare, Energy & Utilities, Financial Services, Telecommunications, Government, Non-Profit Organization, Professional Services, Media & Entertainment, Other

Skills

Experience Level