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I’m a Social Media and Brand Strategist based in Atlanta. I help lifestyle, wellness, and creative brands grow through content strategy and consumer behavior insights. I’ve spent 6+ years in marketing leading campaigns, social media strategy, and brand storytelling. I focus on building systems that help brands connect with the right audience and grow with intention. My experience spans home organization, fashion, beauty, and wellness, and lifestyle brands. I combine strategy, structure, and storytelling to turn ideas into clear results. Specialties: social media management, brand strategy, content development, audience insight, and creative direction.…I’m a Social Media and Brand Strategist based in Atlanta. I help lifestyle, wellness, and creative brands grow through content strategy and consumer behavior insights. I’ve spent 6+ years in marketing leading campaigns, social media strategy, and brand storytelling. I focus on building systems that help brands connect with the right audience and grow with intention. My experience spans home organization, fashion, beauty, and wellness, and lifestyle brands. I combine strategy, structure, and storytelling to turn ideas into clear results. Specialties: social media management, brand strategy, content development, audience insight, and creative direction.

Joselin Torres

Social Media Manager, Brand Strategist, Content Strategist, +2

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I’m a Social Media and Brand Strategist based in Atlanta. I help lifestyle, wellness, and creative brands grow through content strategy and consumer behavior insights. I’ve spent 6+ years in marketing leading campaigns, social media strategy, and brand storytelling. I focus on building systems that help brands connect with the right audience and grow with intention. My experience spans home organization, fashion, beauty, and wellness, and lifestyle brands. I combine strategy, structure, and storytelling to turn ideas into clear results. Specialties: social media management, brand strategy, content development, audience insight, and creative direction.…I’m a Social Media and Brand Strategist based in Atlanta. I help lifestyle, wellness, and creative brands grow through content strategy and consumer behavior insights. I’ve spent 6+ years in marketing leading campaigns, social media strategy, and brand storytelling. I focus on building systems that help brands connect with the right audience and grow with intention. My experience spans home organization, fashion, beauty, and wellness, and lifestyle brands. I combine strategy, structure, and storytelling to turn ideas into clear results. Specialties: social media management, brand strategy, content development, audience insight, and creative direction.

Available to hire

I’m a Social Media and Brand Strategist based in Atlanta. I help lifestyle, wellness, and creative brands grow through content strategy and consumer behavior insights.

I’ve spent 6+ years in marketing leading campaigns, social media strategy, and brand storytelling. I focus on building systems that help brands connect with the right audience and grow with intention.

My experience spans home organization, fashion, beauty, and wellness, and lifestyle brands. I combine strategy, structure, and storytelling to turn ideas into clear results.

Specialties: social media management, brand strategy, content development, audience insight, and creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Strategist & Brand Developer at The Digital Detail

February 1, 2020 - Present

Developed full-funnel content strategies aligned with brand goals and audience psychology. Built audience personas and evergreen pillars that drove up to 45% engagement growth within the first 90 days. Scaled client Instagram from 6K to 16K through strategic coaching and feedback loops. Increased client social reach by 1500% (4K → 126K) in 60 days with content relaunch and storytelling hooks. Boosted client profile visits by 66.7% and added 684 new followers in 30 days. Directed campaign execution from concept to production across lifestyle, beauty, and wellness brands. Generated 255K post and reel views (+134%) for a client in one month and increased non-follower reach by 235%.

Fulfillment Manager at Cait + Co

January 31, 2020 - October 17, 2025

Part of the company’s leadership team, working directly with the Founder, Head of Marketing, and Product Development to guide business growth. Led a team of 5 in warehouse operations, logistics, and order fulfillment for wholesale and retail customers. Partnered cross-functionally in high-level strategy meetings to align operations with marketing, product launches, and overall business objectives. Oversaw Shopify order management, quality control, and inventory accuracy to ensure timely and accurate deliveries. Implemented protocols that reduced shipping costs and improved delivery accuracy across key accounts. Supported product development and vendor management while optimizing processes to scale fulfillment capacity.

Marketing Intern at Roadrunners LLC

January 31, 2020 - October 17, 2025

Supported territory sales reps and showroom manager with marketing and client relations. Assisted in tradeshows, gaining exposure to supply chain, wholesale trends, and buyer engagement. Contributed to forecasting and marketing initiatives to enhance brand presence.