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Hi, I’m Jose Moreno, a senior paid search specialist focused on driving growth for B2B and SaaS companies. I design and manage end-to-end paid search programs across Google Ads and Microsoft Ads, with tight account structure, keyword discipline, and proactive negative keyword management to prevent wasted spend. I run measurement-driven campaigns, leveraging GA4, Google Tag Manager, Looker Studio, and a data-driven approach to turn client briefs into scalable, low-cost campaigns across multiple accounts. I work with cross-functional teams to maximize ROI and continuously optimize the funnel.…Hi, I’m Jose Moreno, a senior paid search specialist focused on driving growth for B2B and SaaS companies. I design and manage end-to-end paid search programs across Google Ads and Microsoft Ads, with tight account structure, keyword discipline, and proactive negative keyword management to prevent wasted spend. I run measurement-driven campaigns, leveraging GA4, Google Tag Manager, Looker Studio, and a data-driven approach to turn client briefs into scalable, low-cost campaigns across multiple accounts. I work with cross-functional teams to maximize ROI and continuously optimize the funnel.

Jose Moreno

PPC Manager, Growth Marketer, Marketing Strategist

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Hi, I’m Jose Moreno, a senior paid search specialist focused on driving growth for B2B and SaaS companies. I design and manage end-to-end paid search programs across Google Ads and Microsoft Ads, with tight account structure, keyword discipline, and proactive negative keyword management to prevent wasted spend. I run measurement-driven campaigns, leveraging GA4, Google Tag Manager, Looker Studio, and a data-driven approach to turn client briefs into scalable, low-cost campaigns across multiple accounts. I work with cross-functional teams to maximize ROI and continuously optimize the funnel.…Hi, I’m Jose Moreno, a senior paid search specialist focused on driving growth for B2B and SaaS companies. I design and manage end-to-end paid search programs across Google Ads and Microsoft Ads, with tight account structure, keyword discipline, and proactive negative keyword management to prevent wasted spend. I run measurement-driven campaigns, leveraging GA4, Google Tag Manager, Looker Studio, and a data-driven approach to turn client briefs into scalable, low-cost campaigns across multiple accounts. I work with cross-functional teams to maximize ROI and continuously optimize the funnel.

Available to hire

Hi, I’m Jose Moreno, a senior paid search specialist focused on driving growth for B2B and SaaS companies. I design and manage end-to-end paid search programs across Google Ads and Microsoft Ads, with tight account structure, keyword discipline, and proactive negative keyword management to prevent wasted spend.

I run measurement-driven campaigns, leveraging GA4, Google Tag Manager, Looker Studio, and a data-driven approach to turn client briefs into scalable, low-cost campaigns across multiple accounts. I work with cross-functional teams to maximize ROI and continuously optimize the funnel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Founder & B2B Paid Search Consultant at josemoreno.me

July 1, 2023 - Present

Owns and runs end-to-end paid search for B2B and SaaS clients across Google Ads and Microsoft Ads; builds structured account hierarchies; manages budgets up to $250K per month; has generated $100M+ in client revenue; translates client briefs into campaign builds across multiple accounts.

Paid Marketing Manager / Paid Search Manager at CIENCE Technologies

April 1, 2021 - June 1, 2023

Led paid search across Google Ads and Microsoft Ads for enterprise B2B campaigns; reduced waste by identifying and eliminating bot traffic; built and led a paid search team across NA and international markets; delivered performance across multiple accounts.

Head of Marketing at Hirebook Technologies

August 1, 2020 - April 1, 2021

Drove growth for a B2B SaaS platform; built the full funnel from acquisition to activation; ran campaigns across Google, Meta, LinkedIn, and Twitter; established lead generation engine and cross-channel experimentation.

Data-Driven Growth Marketer at Ladder.io

January 1, 2020 - August 1, 2020

Managed paid programs across multiple channels for clients ranging from startups to Fortune 500; built tracking via GA4 and Looker Studio; designed A/B testing and budget pacing strategies; optimized for cost per acquisition and revenue impact.

Growth Mentor at GrowthMentor

December 1, 2022 - Present

Mentor for B2B operators on paid search strategy, account structure, waste elimination, and AI-enabled workflow optimization.

Entrepreneur & Co-Owner at Mesa

January 1, 2012 - December 31, 2019

Ran Google and Meta ads tied directly to revenue; launched and grew e-commerce operation, delivering revenue and profit growth.

Co-Founder & CEO at AppOnScreen

January 1, 2017 - December 31, 2019

Co-founded and led operations; raised seed funding; participated in accelerator programs; exhibited at major events.