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Hi, I'm Joseph Ligero, a Creative Designer with a background in marketing and advertising design. I thrive on turning ideas into visuals that connect with audiences across diverse fields. I'm passionate about creating graphics in all sorts of fields and enjoy collaborating with marketing teams to ensure brand alignment and cohesive campaigns.…

Joseph Ligero

Graphic Designer, Art Director, Creative Director, +2

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Hi, I'm Joseph Ligero, a Creative Designer with a background in marketing and advertising design. I thrive on turning ideas into visuals that connect with audiences across diverse fields. I'm passionate about creating graphics in all sorts of fields and enjoy collaborating with marketing teams to ensure brand alignment and cohesive campaigns.…

Available to hire

Hi, I’m Joseph Ligero, a Creative Designer with a background in marketing and advertising design. I thrive on turning ideas into visuals that connect with audiences across diverse fields.

I’m passionate about creating graphics in all sorts of fields and enjoy collaborating with marketing teams to ensure brand alignment and cohesive campaigns.

Skills

Brand Identity

Branding

Logo

Editorial Illustration

Presentation Design

Experience Level

Brand Identity

Expert

Branding

Expert

Logo

Expert

Editorial Illustration

Expert

Presentation Design

Intermediate

Work Experience

Jr. Art Director at Creative Crackers

August 1, 2021 - November 1, 2021

Produced and designed creative visual assets for multiple clients in the retail and consumer goods space.

Graphic Designer at Le Sucre Lab

November 1, 2021 - April 1, 2024

Handled end-to-end design across digital and print platforms; created engaging graphics for online use (social media content, website visuals, email marketing assets, digital ads) and designed offline materials such as packaging, store signage, flyers, and event collateral to support branding and promotion.

Freelance Designer at Catalyst Concepts Agency

May 1, 2022 - August 1, 2023

Produced and designed creative visual content for a range of premium clients in retail, hospitality, and F&B. Developed tailored digital assets including social media content, promotional visuals, and brand materials that align with each client’s unique identity.

Freelance Designer at Tikas Collective

February 1, 2022 - Present

Designed a variety of visual assets including social media graphics, packaging, and branded collateral that align with each client’s tone and audience targeting. Collaborated closely with marketing teams to ensure consistency with brand voice and strategic objectives.

Freelance Designer at Notorious Concepts

March 1, 2024 - August 1, 2024

Designed visually engaging content for two flagship restaurants, Japanese and Alamat, enhancing brand presence through cohesive digital and print design. Created social media graphics, promotional materials, and event visuals to drive engagement and support marketing initiatives.

Freelance Designer at Whitecloak Technologies

May 1, 2024 - Present

Designed a wider range of marketing materials, including pitch decks, printed collateral, and web-based visuals, to support product launches and brand campaigns. Collaborated with the marketing team to align designs with brand voice, audience segments, and campaign goals. Developed and refined menu designs to elevate the dining experience and reflect each brand’s unique identity.