Available to hire
I am a digital marketing professional with a proven track record in Google, Meta and LinkedIn Ads, SEM, and performance marketing. I specialize in turning data into conversions through strategic PPC planning, CRO, and landing page optimization, while staying ahead of market trends.
For more than 10 years, I have managed campaigns for clients in Australia, the US, and the Philippines across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Taboola. I prioritize client engagement, measurable outcomes, and clear communication to drive brand growth and revenue.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
PPC Marketing Specialist at Human Nexus
October 1, 2025 - November 1, 2025Plan PPC strategies aligned with business objectives, conduct keyword research and competitor analysis to inform bid strategies and ad group structures; create ad copies and extensions for Google Ads.
Paid Ads Consultant at Freelance
January 1, 2025 - October 1, 2025Plan, develop, implement & optimize comprehensive paid media strategies to increase brand visibility and user acquisition; manage campaigns; project-manage optimization tactics; produce client-facing reports and insights using Google Analytics and Looker Studio.
Google Ads Strategist at TAG Direct
January 1, 2022 - June 1, 2023Plan, develop, implement & optimize paid media strategies; conduct brand and website audits; use Google Analytics to derive insights; maximize performance through ongoing optimization; deliver monthly reports with analysis and recommendations.
Campaign Manager / Marketing Project Manager at BuddyBoss
January 1, 2020 - January 1, 2022Assist the Marketing Director in strategy across Facebook, Instagram, YouTube, Google, and LinkedIn Ads; manage ad accounts; craft ad copy; collaborate with designers and videographers; conduct keyword, geo-location, device and audience research; run A/B tests; produce marketing reports.
SEM Department Head at eTraffic Web Marketing
January 1, 2014 - January 1, 2020Day-to-day management of Google Ads and Facebook Advertising; drive SEM campaigns end-to-end; optimize campaigns; track and analyze performance; coordinate with SEO team to enhance lead generation and profitability.
Google AdWords Campaign Strategist at VXI Philippines
January 1, 2011 - January 1, 2014Search Engine Marketing for Google Ads (certified); build new campaigns for SMEs in Australia and New Zealand; manage ~40 accounts monthly; provide business intelligence and optimization recommendations; weekly client calls; educate clients on Google Ads.
Digital Analyst at Digital Ninjas
June 1, 2023 - December 30, 2024Ensure spend and CPA/ROI targets are met; devise and implement campaign strategies; manage workflow to meet deadlines; provide accurate reports with detailed insights and recommendations.
Paid Ads Marketing Project Manager at BuddyBoss
January 1, 2020 - January 1, 2022Assist Marketing Director in producing strategy for Facebook, Instagram, YouTube, Google, and LinkedIn Ads; manage ad accounts; create/edit ad copy; conduct keyword, geo-location, device & audience research; perform split testing.
Education
Bachelor's Degree in Business Studies/Administration/Management (Major Management) at Colegio De San Juan De Letran
January 11, 2030 - January 1, 1992Diploma in Secondary Studies at Don Bosco Technical Institute Makati
January 11, 2030 - January 1, 1986Bachelor's Degree in Business Studies / Administration / Management at Colegio de San Juan de Letran
January 1, 1992 - January 2, 2026High School Diploma at Don Bosco Technical Institute
January 1, 1986 - January 2, 2026Bachelor's Degree in Business Studies/Administration/Management at Colegio De San Juan de Letran
January 11, 2030 - January 2, 2026Diploma in Secondary Studies at Don Bosco Technical Institute, Makati
January 11, 2030 - January 2, 2026Bachelor's Degree in Business Studies/Administration/Management at Colegio De San Juan De Letran
January 11, 2030 - January 1, 1992Diploma in Secondary Studies at Don Bosco Technical Institute Makati
January 11, 2030 - January 21, 2026Qualifications
Google Ads Certification (Fundamentals, Search, Display)
January 11, 2030 - January 2, 2026Google Ads Certification (Fundamentals, Search & Display)
January 11, 2030 - January 2, 2026Google Ads Fundamentals Certification
January 11, 2030 - January 2, 2026Google Ads Certification - Search
January 11, 2030 - January 2, 2026Google Ads Certification - Display
January 11, 2030 - January 2, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer today.