I am a digital marketing professional with a proven track record in Google, Meta and LinkedIn Ads, SEM, and performance marketing. I specialize in turning data into conversions through strategic PPC planning, CRO, and landing page optimization, while staying ahead of market trends. For more than 10 years, I have managed campaigns for clients in Australia, the US, and the Philippines across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Taboola. I prioritize client engagement, measurable outcomes, and clear communication to drive brand growth and revenue.

Joseph Manguino

I am a digital marketing professional with a proven track record in Google, Meta and LinkedIn Ads, SEM, and performance marketing. I specialize in turning data into conversions through strategic PPC planning, CRO, and landing page optimization, while staying ahead of market trends. For more than 10 years, I have managed campaigns for clients in Australia, the US, and the Philippines across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Taboola. I prioritize client engagement, measurable outcomes, and clear communication to drive brand growth and revenue.

Available to hire

I am a digital marketing professional with a proven track record in Google, Meta and LinkedIn Ads, SEM, and performance marketing. I specialize in turning data into conversions through strategic PPC planning, CRO, and landing page optimization, while staying ahead of market trends.

For more than 10 years, I have managed campaigns for clients in Australia, the US, and the Philippines across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Taboola. I prioritize client engagement, measurable outcomes, and clear communication to drive brand growth and revenue.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

PPC Marketing Specialist at Human Nexus
October 1, 2025 - November 1, 2025
Plan PPC strategies aligned with business objectives, conduct keyword research and competitor analysis to inform bid strategies and ad group structures; create ad copies and extensions for Google Ads.
Paid Ads Consultant at Freelance
January 1, 2025 - October 1, 2025
Plan, develop, implement & optimize comprehensive paid media strategies to increase brand visibility and user acquisition; manage campaigns; project-manage optimization tactics; produce client-facing reports and insights using Google Analytics and Looker Studio.
Google Ads Strategist at TAG Direct
January 1, 2022 - June 1, 2023
Plan, develop, implement & optimize paid media strategies; conduct brand and website audits; use Google Analytics to derive insights; maximize performance through ongoing optimization; deliver monthly reports with analysis and recommendations.
Campaign Manager / Marketing Project Manager at BuddyBoss
January 1, 2020 - January 1, 2022
Assist the Marketing Director in strategy across Facebook, Instagram, YouTube, Google, and LinkedIn Ads; manage ad accounts; craft ad copy; collaborate with designers and videographers; conduct keyword, geo-location, device and audience research; run A/B tests; produce marketing reports.
SEM Department Head at eTraffic Web Marketing
January 1, 2014 - January 1, 2020
Day-to-day management of Google Ads and Facebook Advertising; drive SEM campaigns end-to-end; optimize campaigns; track and analyze performance; coordinate with SEO team to enhance lead generation and profitability.
Google AdWords Campaign Strategist at VXI Philippines
January 1, 2011 - January 1, 2014
Search Engine Marketing for Google Ads (certified); build new campaigns for SMEs in Australia and New Zealand; manage ~40 accounts monthly; provide business intelligence and optimization recommendations; weekly client calls; educate clients on Google Ads.
Digital Analyst at Digital Ninjas
June 1, 2023 - December 30, 2024
Ensure spend and CPA/ROI targets are met; devise and implement campaign strategies; manage workflow to meet deadlines; provide accurate reports with detailed insights and recommendations.
Paid Ads Marketing Project Manager at BuddyBoss
January 1, 2020 - January 1, 2022
Assist Marketing Director in producing strategy for Facebook, Instagram, YouTube, Google, and LinkedIn Ads; manage ad accounts; create/edit ad copy; conduct keyword, geo-location, device & audience research; perform split testing.

Education

Bachelor's Degree in Business Studies/Administration/Management (Major Management) at Colegio De San Juan De Letran
January 11, 2030 - January 1, 1992
Diploma in Secondary Studies at Don Bosco Technical Institute Makati
January 11, 2030 - January 1, 1986
Bachelor's Degree in Business Studies / Administration / Management at Colegio de San Juan de Letran
January 1, 1992 - January 2, 2026
High School Diploma at Don Bosco Technical Institute
January 1, 1986 - January 2, 2026
Bachelor's Degree in Business Studies/Administration/Management at Colegio De San Juan de Letran
January 11, 2030 - January 2, 2026
Diploma in Secondary Studies at Don Bosco Technical Institute, Makati
January 11, 2030 - January 2, 2026
Bachelor's Degree in Business Studies/Administration/Management at Colegio De San Juan De Letran
January 11, 2030 - January 1, 1992
Diploma in Secondary Studies at Don Bosco Technical Institute Makati
January 11, 2030 - January 21, 2026

Qualifications

Google Ads Certification (Fundamentals, Search, Display)
January 11, 2030 - January 2, 2026
Google Ads Certification (Fundamentals, Search & Display)
January 11, 2030 - January 2, 2026
Google Ads Fundamentals Certification
January 11, 2030 - January 2, 2026
Google Ads Certification - Search
January 11, 2030 - January 2, 2026
Google Ads Certification - Display
January 11, 2030 - January 2, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Other